- The following is content from the press release -
(Location: Osaka City, Osaka; CEO: Hideaki Mohri; hereinafter "the Company"), which uses digital space and e-sports to solve local issues, will hold an e-sports event for parents and children to enjoy on July 21, 2024 (Sunday) at Harborland "umie" in Kobe (Location: Higashikawasaki-cho, Chuo-ku, Kobe City) The events, "Watermelon Game" and "AI Art Experience," will be held at "umie" in Kobe Harborland (located in Higashikawasaki-cho, Chuo-ku, Kobe City) with the aim of providing children with new learning opportunities and promoting food education through e-sports and AI art.
Social Background
Educational Use of eSports
According to the "Japan eSports White Paper 2023" published in January 2024 by the Japan eSports Union (JeSU), the governing body for eSports in Japan, the Japanese eSports market reached 12.5 billion yen in 2022, up 1271 TP6T from the previous year. By 2025, it is expected to grow to over 20 billion yen. (*Table 1) Games are also being used in the field of education, and are attracting attention as a tool that goes beyond mere entertainment to nurture children's desire to learn and creativity. Through the popular puzzle game "Watermelon Game," which has been downloaded more than 8.9 million times, this event aims to help children deepen their knowledge about food while having fun learning and promoting better eating habits at home.
Fostering creativity and creative skills through the use of AI technology
According to the report "Signs of Reform of Work Styles Using Generated AI" released by the Ministry of Economy, Trade and Industry in November 2023, the market size of AI technology is expanding every year and is expected to exceed approximately 14 trillion yen by 2030. Educational efforts to expose children to AI technology are socially and economically significant. This event will foster children's creativity and creative skills through the use of simple AI generation tools.
Fruit intake among young people is low
The "Dietary Balance Guide" determined by the Ministry of Health, Labor and Welfare (MHLW) and the Ministry of Agriculture, Forestry and Fisheries (MAFF) in 2005 recommends a daily fruit intake of approximately 200g. However, according to the "2016 National Health and Nutrition Survey" (*Table 2) by the Ministry of Health, Labor and Welfare, the average daily fruit intake of Japanese people is only 98.9g, especially 50-60g for those in their 20s to 40s, and 70-80g for children aged 7-19. Although domestic and international studies have shown that fruits have a high preventive effect against lifestyle-related diseases, the average intake of fruits remains at a low level. This event will provide an opportunity to learn about fruit nutrients through a "watermelon game" featuring fruit characters and a nutrition education quiz rally.
Outline of the event
Event name: e-sports "Watermelon Game" for parents and children
Organized by Meta Osaka Inc.
Date: Sunday, July 21, 2024, 11:00-17:00
Place: umie Center Street 1F central special venue
Target: Families
Admission: Free
Number of people: approx. 200
Event details: Watermelon game score attack, AI art experience, food education quiz rally
About Watermelon Game
Watermelon Game is a Japanese puzzle game with a total of over 8.9 million downloads, with simple rules: drop as many fruits as possible to fill the box. When two fruits of the same kind touch each other, they combine and grow into another fruit that is one rank larger. and they grow into another fruit that is one rank larger. The objective is to make the fruit as large as possible, as the score increases according to the size of the fruit. Although strategic, the rules are simple, so even those who do not usually play games can aim for a high score. The game can be played not only with friends, but also with family members or people you have never met before, regardless of who you are playing against.
Popular game distributors and comedians play the game on their own YouTube and other sites.
About AI Art Experience
AI art refers to artwork generated by artificial intelligence. It is a technology that uses machine learning and generative models to generate images, music, literary works, etc. AI art can embody children's creativity by allowing them to create artwork from a different perspective and style than traditional art forms.
Company Profile
Company Name:Meta Osaka Inc.
Representative: Hideaki Mohri
Location: 27F Namba Skyo, 5-1-60 Namba, Chuo-ku, Osaka
Establishment: September 1, 2023
Business activities: Development and production of original metaverse / Advertising agency and consulting services utilizing metaverse-related technologies / Planning and operation of digital twin (fusion of real and metaverse) events / Consulting services for solving local government and regional issues and revitalizing the economy
Official website:.https://www.meta-osaka.co.jp/
