- The following is content from the press release -
The moment you enter the venue, you will feel like you are in "Gokko Land! The venue is decorated in a way that makes children feel like they are in "GOKOKORANDO! As an "edutainment" event that combines education and entertainment, the event will offer workshops sponsored by companies, a quiz rally, a photo spot, and real cards of occupations collected through the app. Visitors can experience the world they are familiar with through the app in a realistic way with all five senses.
Social experience application for children "Gokko Land (https://www.kidsstar.co.jp/gokkoland(Headquarters: Shibuya-ku, Tokyo; President: Masahiro Hirata), operator of "Gokko Land® " (hereinafter "Gokko Land"), will hold "Gokko Land® EXPO" at AEON MALL Musashi Murayama (Musashimurayama City, Tokyo) from July 20 (Sat) to July 21 (Sun), 2024, as the first phase of real deployment of "Gokko Land". (Musashi Murayama City, Tokyo) as the first phase of the real-life development of "Gokko Land.
Nurture children's "enthusiasm" through simulated experiences of familiar products and services to create lasting fans.
Gokko-Land" is a free social experience application that allows children to interactively learn how society works through their favorite "pretend play. The total number of downloads has exceeded 6.5 million, and about one-third of Japanese households are using the app.
The companies and brands that appear in the application are all real. For companies, getting people naturally interested in their products and services from an early age is an important way to ensure that they will continue to choose them in the future over the long term.
Currently, more than 70 leading companies from a variety of industries are opening new stores one after another as a great opportunity to make contact with parents and children in their daily lives.
About "Gokko Land," an application for children to experience society
https://www.kidsstar.co.jp/gokkoland
Experience the familiar world of "Gokko Land" with all five senses and enjoy workshops and quiz rally for free!
With the aim of creating a place where people can experience the world they are familiar with through the app in real life, we are launching the "Gokko Land® EXPO," an event for families at a large-scale commercial facility.
The moment you enter the venue, you will feel like you are in "Gokko Land! The world view of the app was reproduced in the decorations to make visitors feel as if they were in "Gokkorando! As an "edutainment" event that combines education and entertainment, there will be a photo spot where parents and children can take commemorative photos, a quiz rally to check and review what they have learned in the app, and a chance to win "occupation cards" that appear in the app as real cards. The "edutainment" event is a cross between a photo spot for parents and children to take commemorative photos, a quiz rally to check and review what they have learned in the app, and a chance to win "occupation cards" appearing in the app as real cards.
In addition, children can create their own original works of art at workshops sponsored by companies that have set up store in "Gokko Land".
(Narashino-shi, Chiba Prefecture), which specializes in educational events for children, is in charge of workshop supervision and event management.
By creating touch points not only digitally but also in person with products and services, children can play and learn in a more enjoyable way, and for companies, direct contact with children can increase the number of high-quality fans.
Starting with the AEON MALL Musashi Murayama venue, the "Gokko Land® EXPO" is scheduled to be held at a total of six locations by March 2025. The specific venues are Ario Hashimoto (Sagamihara City, Kanagawa Prefecture), Ario Kameari (Katsushika Ward, Tokyo), and Kobe Harbor Land umie (Kobe City, Hyogo Prefecture). We will continue to expand the number of events and create an environment that nurtures children's passions and creates original experiences both in the application and in the real world.
Outline of the 1st "GOKKOLAND® EXPO
Dates: Saturday, July 20, 2024 - Sunday, July 21, 2024
Hours: 10:00 - 17:00 (last admission at 16:30)
Location: AEON MALL Musashi Murayama 1F Center Court (Location: 1-1-3 Enoki, Musashimurayama City, Tokyo)
Admission: Free
Workshop sponsor:
Suntory Foods International Ltd.
3M Japan K.K.
Nomi Bosai Co.
About Kids Star Inc.
Kids Star Inc. provides a wide variety of educational and educational applications as part of its product creation efforts to create experiences that engage children, including "Gokko Land," a free social experience application that allows children to enjoy learning about how society works through games. We also provide a variety of educational and educational apps as part of our product creation efforts to create experiences that engage children.
Head Office: Fujita In-X Building 5F, 9-5 Shinsen-cho, Shibuya-ku, Tokyo 150-0045, Japan
Established: October 2014
Representative: Masahiro Hirata, Representative Director
Business description: Digital content business for families
Phone number: 03-6805-5625 (main)
URL:https://www.kidsstar.co.jp
About Asobisky Inc.
Asobisky Inc. has been developing original content and managing events based on the statement, "Let's create a new play experience that will thrill your children. Since its establishment in 2016, more than 500,000 parents and children have experienced our events.
For inquiries regarding this matter, please contact
Company Name: Kids Star Inc.
Contact person: Kaneshiro / Sone
TEL: 03-6805-5625
Email: alliance@kidsstar.co.jp
