BEFFY, operator of the baby goods review site "Babiew," raises a total of 55 million yen in a seed round of funding.

- The following is content from the press release -

(Head office: Shibuya-ku, Tokyo; CEO: Rina Kaneki), operator of Japan's first ranking and review site specializing in baby goods, "Babiew" (*), has raised a total of 55 million yen in a seed round through a third-party allocation of new shares from Link Capital and Incubate Fund and dead financing from financial institutions. (Head office: Shibuya-ku, Tokyo; CEO: Rina Kaneki), the operator of BEFFY, Inc.

About the Company and its Businesses

In Japan, where the birthrate is declining, the founder Kaneki, a mother, started BEFFY in October 2022, believing that there is a need to speedily solve the deep-seated problems in the environment for raising children and working with children.

VISION
"Creating a happy world where moms and dads can truly enjoy every day."

MISSION
Realization of a society in which people can choose to truly co-parent and work together."

Launched in September 2023, Babiew Bebiew is Japan's first baby goods ranking and review site that allows users to significantly reduce the time spent selecting baby goods based on reviews by active mothers and fathers.

This service allows anyone to easily and efficiently select the best baby products to buy, based on the latest product information and reviews from users without any stigma.

By using this service from the moment they find out they are pregnant, we aim to help both mothers and fathers deepen their understanding of child-rearing together through "choosing baby goods".

In child-rearing, the accumulation of small daily frustrations can be a huge burden on mothers and fathers. We will continue to listen to the concerns of those who are not often in the spotlight, and with creative ideas, we will continue to develop projects that can solve a variety of issues.

Purpose of Fundraising

Since its launch, Beview has received a lot of positive feedback from users saying, "This is the kind of service I wanted! Since its launch, Beview has received a lot of positive feedback from users who say, "I wanted a service like this!

With the funds raised this time, we will expand our services to make it easier for users to select baby goods, and at the same time, we aim to further expand our business by strengthening our organizational structure.

If you share our vision and mission and are interested in joining our team as a start-up member, please apply through our corporate website. We look forward to hearing from you!

Corporate HP: https://www.beffy.jp
Corporate website Recruitment page :. https://www.beffy.jp/#recruit

Investor Comments

Link Capital : Yuki Aono

In an age when the Web and SNS are overflowing with a variety of information, "Babiew" is already supported by many moms and dads, where only truly reliable and helpful information is gathered.

Thanks to Ms. Kaneki's passion for the issues and her drive to change the status quo, I am confident that Babiew will become not just a word-of-mouth site, but an indispensable service for moms and dads as a warm place where they can meet other senior moms and dads and help each other out. We are happy to take on this challenge with you.

Incubate Fund : Mr. Paul Mclnerney

As the birth rate continues to decline and players are waiting to revolutionize the very experience of child-rearing, we shared BEFFY representative Mr. Kaneki's desire to realize "true co-parenting" through his vision "to create a happy world where both mothers and fathers can truly enjoy every day.

Having been trained at a global consumer goods company, we are very much looking forward to seeing Mr. Kaneki take Babiew as his first step in creating a new way of raising children.

BEFFY Representative Rina Kaneki Message

We are truly grateful to have found Mr. Aono and Mr. Paul, two very encouraging and wonderful supporters of our business, to help us raise the seed round of funding. We are also pleased that they believe that this is a meaningful project to do because we are the parties involved and that it is an area in need of reform and improvement at this time.

We are committed to further expanding our business, which is filled with many possibilities, with the aim of creating a better environment surrounding child-rearing.

X (formerly Twitter) URL: https://twitter.com/babiewlina

Babiew Service Overview

Babiew" ( https://www.babiew.com/ ) is a service that allows users to select products that match their individual lifestyles and needs throughout pregnancy, along with real reviews from moms and dads.

The service name "Babiew" was coined with the idea of "making it easy for anyone to examine and review baby goods.

We encourage moms and dads to send us reviews of baby products they have used!

Click here to visit the Babiew service website: https://www.babiew.com/

About BEFFY Corporation

Established in October 2022.

With the vision of "creating a happy world where both moms and dads can truly enjoy their everyday lives," the company operates Babiew, Japan's first ranking and review site specializing in baby goods. In addition to providing moms and dads with information on all aspects of child-rearing, including baby goods, the site also provides marketing support to companies that target moms and dads, such as beverage and food manufacturers.

BabyTech(R) Awards 2023 Qualified award.

BEFFY Inc: https://www.beffy.jp
Representative Director & CEO: Rina Kaneki
Establishment: October 2022
Location: 150-0043
1-10-8 Dogenzaka, Shibuya-ku, Tokyo
Shibuya Dogenzaka Tokyu Building 2F-C

For inquiries regarding this matter, please contact

Public Relations, BEFFY Co.
E-mail:pr@beffy.jp

(*1) First to operate and provide a service "specializing in baby goods" on a "review, ranking, and comparison site" in Japan. (In-house research: as of September 26, 2023)