- The following is content from the press release -
(Tokyo, Japan; President: Tenmi Nagano), focusing on children's allowance, has developed a system to solve this problem through discussions with elementary and junior high school students and their parents. The product, "UnicornLab," which eliminates allowance and makes children self-reliant and privatized, goes on sale today, June 6, 2012.
When we announced this product last month, it was called a "genius idea" on social networking sites, and the initial production of 300 units sold out.
The product consists of a kit for hydroponic vegetable cultivation at home and a dedicated web application. Children sell the vegetables they harvest to their parents or grandparents, thereby increasing their income to more than double the average of their allowance, even if the allowance is discontinued. Parents also buy vegetables from their children, which have skyrocketed in price in recent years, and since they are no longer burdened with an allowance, their annual expenses are reduced by approximately 17,000 yen, creating a complete win-win relationship that enriches the family budget.
Why is Unicorn Lab so popular?
The support of those who feel the need for financial education that teaches children about economics and society from childhood.
In addition, the need to save money, such as the soaring price of vegetables, including last month's 1,000 yen per head of cabbage, has also been a major tailwind. In addition to the combination of self-reliance, nutrition education, and business experience, overcoming a dislike of vegetables is also supported.
The "family e-commerce site" in the Unicorn Lab, where grandparents also participate, allows children to pre-order and mail-order not only vegetables but also cakes, food they have made themselves, and fish they have caught, and provides an occupational experience that goes beyond "playing real shopkeeper. Half of the inquiries are from grandparents.
The cause of the children's boredom was on the part of the parents.
Currently, the most common inquiry we receive about our products is whether children will get bored with them. The most common inquiry we receive today is whether children will get bored with our products.
About a year since last year, over 20 children have been tested in the demonstration. Finally no one is bored.
When we researched children who were about to quit, the parents almost always gave them an allowance.
The same was true for the children as well as for the "adults who won the lottery and quit their jobs."
As long as the parents do not act in ways that reduce motivation, the children continue to enjoy their ingenuity and growth. Family conversations are increasing and children's ingenuity is beginning to grow as parents and children enjoy "heated price negotiations".
Product home pagehttps://www.unicorn-labo.com/
(or search for "Unicorn Lab")
Main features of the Unicorn Lab
- Vegetable Growing Kid Hardware and Settlement and Self-Supporting Management Web App
- Ages 5-15 years old
- Exclusive vegetable growing kit can be harvested in about 20 days from seed, providing a steady income beyond your allowance!
- Extensive features, including an intra-family e-commerce site that connects with grandparents in distant locations
- Price: 29,800 yen (excluding tax) *32,780 yen including tax
