BTA2024 award-winning products announced

Pixta's fotowa, a business trip photography platform, launches an "AI-as-a-Service" automatic photo book function that completes orders in as little as two minutes.

Busy moms and dads can also make them easily and quickly! Create an original photo book of your family's special day that you can look back on over and over again!

- The following is content from the press release -

A business travel photography platform for families and children, "fotowa(Operated by Pixsta Inc., Shibuya-ku, Tokyo; President and CEO: Daisuke Furumata; TSE Growth: 3416) has launched the "Let AI do it for you" function, which allows AI to automatically produce photobooks. This allows busy users and their families to create photobooks in the shortest possible time. This allows busy users and their families to easily create and order photo books in as little as two minutes.

(fotowa photobooks: https://fotowa.com/goods)

What is the "Auto Photo Book" function that leaves it up to AI?

The AI automatically selects photos taken with fotowa and lays them out for an original photo book. It naturally lays out a variety of cuts so that you can look back on the memories of the day, preserving the photos you took in a tangible form.

feature
  • After pressing the "Receive" button for the delivered photos, you can check the layout immediately.
  • If you like the AI-generated layout, you can order it as is.
  • Orders completed in as little as 2 minutes
  • Easy photo replacement to suit your preference.
  • The ability to save temporarily allows busy moms and dads to start work on a new project even when interrupted.
Recommended for
  • I want to keep the photos taken by a professional in a tangible form.
  • Want a photobook, but feel it would be difficult to make one
  • Busy with childcare and no time to think about the layout of the photo book
  • I want to give a photo book to my grandparents or friends as soon as possible.
  • I'd like to see the layout first to see what it would look like in a photobook.

Free of charge for all users who book fotowa after May 31, 2024.
https://fotowa.com/goods

About the photos to be laid out

After photos taken by fotowa are delivered, AI groups them by similarity. One photo from each group is selected and arranged in order of time taken. (*) The photos are laid out in a variety of compositions with as little overlap as possible, making it easy to create a photobook that you will want to pick up and look at again and again, as if it were a documentary of that day's shooting.

*If the number of groups is less than the number of photobook pages, the remaining photos will be selected at random. Also, if the delivered photos did not retain data on the time of shooting, the order of the layout will be random.

Background of "Let AI do it for you" automatic photo book function

FOTOWA has been popular for the past years for providing original photo books to preserve the photos taken so that they can be picked up and looked back on again and again. On the other hand, we have also heard from parents who are too busy to take the time to create a photo book, and have put it off or given up on the idea of creating one.

We have developed an additional function, "Let AI take care of the photo book", to make it easier for "busy moms" who mainly use fotowa to create photo books, and to allow more families to look back on the day they took their photos. This is the reason why we have developed the "Let AI do it for you" automatic photobook function as an additional feature.

With this service, we hope to provide an environment where anyone can easily and quickly obtain "a book of memories that you will want to pick up and look at again and again," without having to give up on photo book production.

Differences from conventional photobook production

Omakase AI Photo Book ProductionTraditional Photobook Production
Approximate timeOrders completed in as little as 2 minutesOrders completed in 30 minutes to 3 hours
Photobook Production Process(1) Upon receiving the delivered photos, the AI automatically selects photos and completes the layout (2) Select the type of photo book you want to produce (3) Check the already laid out contents on the preview screen (photos can be edited according to your preference) (4) Place your order.(1) Receive delivered photos (2) Select the type of photo book you want to produce (3) Select at least 21 photos you want to use on the editing screen (4) Consider photo placement (5) Arrange photos in the photo book (6) Confirm contents (7) Place order

*Original photo books that can be produced are the same as the current ones.
For more information.fotowa's photobook pagefor more information.

Flow of Use

(1) fotowa's "Photobook sales page" (Japanese only)https://fotowa.com/goods(2) Access the "List of photo shoots" page from the menu in the header or My Page. Once you receive the photos of the projects you want to make into a photo book, AI will automatically select the photos and complete the layout.

(2) Select the type of photo book you want to produce.

You can check the layout on the preview screen and place your order as-is. You can also replace photos as you like.

Future Development

FOTOWA will continue to respond to users' requests and improve its services as a business trip photography platform that provides family portraits that are unique to the family and that are close to the memories of the family's special day.

About "fotowa," a Business Trip Photography Platform for Families and Children

fotowa" is a business trip photography platform for families and children that connects people who want to be photographed with professional photographers. It features a simple fee design and the ability to appoint a photographer of your favorite style at a location of your choice and book a shoot.

 Families throughout Japan use us as "our family's exclusive photographer" for maternity, newborns, visits to the shrine, birthdays, Shichi-Go-San (seven-five-three-three), graduation, entrance into kindergarten, coming-of-age ceremony, coming-of-age ceremony, before and after wedding photography, longevity celebrations, and other family anniversaries, as well as for the love that they want to preserve every day.

Outline of fotowa service

summaryOn-site photography platform for families and children
Request Fees[Weekdays] 19,800 yen (21,780 yen including tax) [Weekends and holidays] 23,800 yen (26,180 yen including tax) [Gift certificate] 26,180 yen *Includes non-taxable nomination fee, travel fee, photography fee, and data delivery fee
Number of sheets deliveredIn principle, 75 or more images will be delivered (40 or more images for newborn photos only).
Shooting time60 minutes
Areas served47 prefectures in Japan
assuranceFull Money Back Guarantee
uniform resouce locator https://fotowa.com/
featureOnly photographers who have passed the three screening processes (work, interview, and skill test) are registered; you can choose your favorite photographer by date, time, location, and style; clear accounting with the same fee regardless of which photographer you choose; photos are delivered as data; full refund guarantee if you are not satisfied with the delivered photos; and gift certificates for birth or wedding celebrations are available. We also offer "damage insurance" to cover unexpected accidents that may occur during photo shooting.

fotowa's infection prevention efforts:https://fotowa.com/safety

About Us

Company name: Pixta Corporation (TSE Growth: 3416)
Established: August 25, 2005
Location: 33F JustCo Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo
TEL: 03-5774-2692
Capital: 332,437 thousand yen (as of March 31, 2024)
President and Representative Director: Daisuke Furumata
URL:https://pixta.co.jp/
Business description: PIXTA, an online marketplace for digital materials,
     PIXTA on Demand, a business travel photography and photographer service for corporations,
     Operation of "fotowa," a business trip photography platform
Subsidiary: PIXTA ASIA PTE. LTD.
    PIXTA VIETNAM CO.