What are the most popular baby products in the first half of 2024? 19 Babiew Best Baby Goods Award winners announced for the first half of 2024

Awards in a total of 19 categories were determined based on undisciplined reviews by current moms and dads.

- The following is content from the press release -

(Head office: Shibuya-ku, Tokyo; CEO: Rina Kaneki), operator of Babiew, Japan's first ranking and review site specializing in baby goods, announces the "Babiew Best Baby Goods Awards for the First Half of 2024" based on the ranking of baby goods that active mothers and fathers have used and said "I really liked it" without any discovery during the first half of 2024. (Head Office: Shibuya-ku, Tokyo; CEO: Rina Kaneki) announces the "Babiew Best Baby Goods Awards for the First Half of 2024" based on the ranking of baby goods that active mothers and fathers have actually used, without discovery, and submitted by word of mouth in the first half of 2024.

2024 1st Half Babiew Best Baby Goods Awards Special Page
https://www.babiew.com/bestbabygoods/2024-1h

The "beview" is a ( https://www.babiew.com/ ) is Japan's first ranking and review site (*1) specializing in baby goods. The site uses honest reviews submitted by active mothers and fathers, and ranks them based on a logic fairly designed and developed under the supervision of Professor Tsuyoshi Moriguchi of Waseda University's School of Commerce and Management, and has a policy of never manipulating rankings through advertising.

The "2024 First Half Babiew Best Baby Goods Awards" is a ranking of the products most supported by active moms and dads during pregnancy and childcare in 19 categories. During the period of compilation (November 20, 2023 - May 19, 2024), we received over 600 reviews from active moms and dads.

This is a great reference for pre-moms and dads who are expecting a baby, as well as for friends and family members who are expecting a baby.

2024 1st Half Babiew Best Baby Goods Awards - List of 1st place winners in each category

Period: November 20, 2023 - May 19, 2024

Reviews of each product from current moms and dads are posted on the special Beth Baby page of the official "beview" website. Please check it out as well as detailed product information.
https://www.babiew.com/bestbabygoods/2024-1h

The award logo and the winning product set image, which can be downloaded from the BEFFY Corporation press kit, may be freely used to introduce the product on personal social networking sites, blogs, etc. (Editing or modification is not allowed.)
We hope you will take advantage of it.

You can download it from "Images" in the press kit.
https://prtimes.jp/main/html/searchrlp/company_id/129017?tab=press_kit

Reason analysis of hit products

Overall: Products that meet the needs of working households are popular

The lineup ranged from deep-rooted staples to new popular products that reflect the current trends of the times. The total fertility rate is at an all-time low of 1.20 (*3), and Japan's birthrate is declining. On the other hand, looking at trends in baby goods, even in the midst of a recession, there is a tendency to focus less on price and more on items with high functionality that lighten the burden of daily childcare, as well as high-quality items with functions that relieve the burden of childcare for mothers and fathers. Items with high quality and functions that relieve the burden of child-rearing for mothers and fathers tend to be favored by consumers.

This is due in part to the increase in the number of dual-earner households, the number of households raising children while working together, and the upward trend in the participation rate of fathers in child rearing.

We will introduce sectors and products that are particularly likely to reflect the fact that both mothers and fathers are beginning to participate in child-rearing and the world of one-job child-rearing by working together.

Powdered and Liquid Milk Division

In the "powdered/liquid milk" category, "Hohoemi Raku Raku Milk (liquid)" from "meiji" came in first place, beating out powdered milk. In talking with mothers and fathers raising infants and toddlers on a daily basis, an increasing number of them cite the convenience of liquid infant formulas, which suggests that the times are changing.

As a reason for their support, many respondents said that it was convenient because it reduces the amount of luggage they need to carry when they go out or travel. Another feature was that many of them stocked up for emergency use. It is likely that an increasing number of mothers and fathers will continue to use powdered milk and liquid milk separately for different usage scenarios.

Baby Carriers & Baby Slings

In the "baby carriers (slings, etc.) category," the airlico baby carrier "Premium" series by airlico came in first place. Despite the fact that it is a baby carrier dedicated to face-to-face carrying, the "ease of putting on and taking off" and "ease of carrying" were hotly supported by word-of-mouth.

In a survey on the number of baby carriers purchased by Bebeau, the largest number of mothers and fathers purchased "two" baby carriers.

In addition to baby carriers that feature low shoulder and back strain and are unisex, such as ergobaby's OMNI Breeze series, which ranked first in the baby carrier category, more and more people are buying lightweight baby carriers such as the AIRICO Premium series as a second baby carrier. In addition, more and more people are purchasing lightweight baby carriers such as the Airliko "Premium" series as a second baby carrier. There are families in which mothers and fathers have different carrying systems that are easy to use.

Baby Bath Section

In the "baby bath" category, Richell's "Non-Cool Bath Mat R" took first place. Word-of-mouth reports indicate that the product is "convenient for one-parenting," and that an increasing number of mothers and fathers are trying to lighten the burden of childcare by adding an extra product to their one-parenting routine.

Comment from Rina Kaneki, representative of Babiew operator BEFFY Co.

Congratulations to all of the brands that received the "2024 First Half Babiew Best Baby Goods Award". We would also like to take this opportunity to thank the moms and dads who support our desire to share their thoughts on baby products with our future moms and dads and post reviews on a daily basis.

We are seeing more and more scenes of fathers carrying and nursing their babies on the streets. We hope that our society will become one where impressions of the use of baby products from the perspective of fathers are also shared more commonly.

We hope that pregnant and nursing mothers and fathers will use "Beth Baby" not only as a reference when selecting baby goods, but also for those who are wondering about baby gifts.

Campaign to commemorate the announcement of the "Babiew Best Baby Goods Award" for the first half of 2024.

To celebrate the announcement of the "2024 First Half Babiew Best Baby Goods Awards," a campaign is underway to win a luxurious gift!

Beview also offers a category of folic acid supplements, hug pillows, and mother-child handbooks to support mothers during pregnancy.

We look forward to the participation of many mothers and fathers, including those in the pregnancy stage.

implementation period

Tuesday, June 11, 2024 - Friday, July 5, 2024 23:59

Present Contents

• Abiie Beyond Junior High Chair (Natural, Cream White): 1 winner

• STEP2 Archway Fall Water Table : 1 person

• Poled Baby Mask for Cuddles: 5 persons

• INTEX Rainbow Cloud Baby Pool: 3 persons

• Gakken Let's Play Together - Let's Play with Shimashimaguruguru Stickers! 3 winners

Other campaign-related notes
Details can be found on the campaign page below.
https://www.babiew.com/campaigns/details/20240611

target group

Duration,
Newly registered members of Babiew Bebiew and those who have entered their profile
or
If you are already a registered member and submit a new review
and those who have submitted an "Entry Form" from the campaign page.
The probability of winning the prize is further increased according to the following!
Number of review submissions made during the period.

How to apply

Newly registered members:
Please register as a new member and enter your profile from the official "beview" website.
https://www.babiew.com/auth/register

After logging in, complete the entry process by entering the "Campaign Entry Form" on the campaign page.
https://www.babiew.com/campaigns/details/20240611

Already a member?
While logged in, submit the "Campaign Entry Form" on the Campaign page.
https://www.babiew.com/campaigns/details/20240611
After logging in, complete your application by submitting a review of a new baby product you have used.
https://www.babiew.com/review/new

*One campaign entry is sufficient during the period.

Babiew Service Overview

Babiew" ( https://www.babiew.com/ ) is a ranking and review site specializing in the latest baby goods. Users can select products that meet their individual lifestyles and needs from pregnancy onward, along with real reviews from moms and dads.

The service name "Babiew" was coined with the idea of "making it easy for anyone to examine and review baby goods.

In the coming age when it will be commonplace for both mothers and fathers to raise children, Beview is a site where anyone can easily select baby goods with confidence and peace of mind.

Moms and dads who are expecting a baby ask their senior moms and dads, "What baby items did you use?" Do you have any recommendations? What are some of the things you wish you hadn't bought? Beview will provide the same kind of experience as when moms and dads ask real questions like, "What baby items have you used?

Click here to visit the Babiew service website.
https://www.babiew.com

Company Profile

Company name: BEFFY Inc.
Representative Director & CEO: Rina Kaneki
Establishment: October 2022
Location: 150-0043
1-10-8 Dogenzaka, Shibuya-ku, Tokyo
Shibuya Dogenzaka Tokyu Building 2F-C

For inquiries regarding this matter, please contact

Public Relations, BEFFY Co.
E-mail:pr@beffy.jp

(*1) First to operate and provide a service "specializing in baby goods" on a "review, ranking, and comparison site" in Japan. (In-house research: as of September 26, 2023)
(*2) Questionnaire implementation period: October 2023
Target: 60 mothers and fathers from pregnancy to child-rearing period who know about Beview.
(*3) From the Ministry of Health, Labour and Welfare's "Vital Statistics" approximate figures for 2023.