- The following is content from the press release -
(Head office: Chuo-ku, Osaka City) https://www.akachan.jp (headquartered in Minato-ku, Tokyo; Shunsuke Nagai, President & CEO; hereinafter "LMI Group") has introduced AdCoinz(R), a new retail media offering reward-based advertising to users, at 12 Akachan Honpo stores from June 1, 2024 (Saturday). AdCoinz(R), a new retail media offering advertising with user rewards, was introduced at 12 Akachan Honpo stores on June 1, 2024.
Through "AdCoinz"(R), Akachan Honpo aims to support the shopping necessary for child-rearing and "life with a baby".
AdCoinz(R). https://www.lmig.co.jp/retail-media/adcoinz is a new retail media that offers reward-based advertising to users.
Users visiting a store scan a QR code displayed on a signage ad and receive a QUO Card PAY that can be used on the spot through actions specified by the advertiser.
Advertisers can acquire leads with a high propensity to buy and collect data on the effectiveness of their advertising.
For users, it creates new customer experience value through rewards, and for advertisers, it provides a realistic, high-converting advertising platform.
We have decided to introduce the "AdCoinz(R)" system in order to help with the shopping necessary for raising our children as much as possible.
Introduced on Saturday, June 1, 2024, "AdCoinz(R)" will post advertisements related to family and child-rearing and offer as a reward an exclusive Akachan Honpo QUO Card Pay that can be used from that day's bill.
Stores
Akachan Honpo : 120 stores
reward
Scan the QR code and perform the specified action to receive an exclusive Akachan Honpo QUO Card Pay that can be used at Akachan Honpo (stores).
*Only available at Akachan Honpo.
*Some items, such as money certificates, are not available.
*Not available at Akachanhonpo OnlineShop.
About Akachan Honpo / Akachan Honpo Co.
Under the corporate message of "Smile Childcare. Under the corporate message of "Akachan Honpo," the company operates more than 120 stores in Japan from Hokkaido to Okinawa as a specialty store that supports pregnancy, childbirth, and child-rearing.
We provide products, information, and services related to maternity, baby, and kids, and as a "comprehensive support company for child-rearing," we offer a variety of lifestyle-oriented proposals to meet the needs of our customers.
Establishment : April 1, 1932
Representative: Kenji Ajishi, President and Representative Director
Location : Head office 3-3-21 Minami-Honmachi, Chuo-ku, Osaka
URL : https://www.akachan.jp
About LMI Group Inc.
Under the slogan of LEGACY MARKET INNOVATION(R), LMI Group Inc. aims to continue creating new innovations in the world by discovering undiscovered values and implementing them in society as business.
In the area of commercial space, we provide a full range of services from upstream to downstream of measures consisting of "planning," "implementation," and "evaluation" through the use of "real world data" acquired from real stores, and we offer in-store marketing solutions business that creates experience value and maximizes space value, as well as a media solutions business that connects retailers, users, and advertisers. Medi that connects users, retailers, and advertisers
The Company is engaged in two businesses: the retail media business, which operates the "AdCoinz(R)" platform, and the retail media business, which operates the "AdCoinz(R)" platform.
Establishment : August 2019
Representative: Shunsuke Nagai, President and Representative Director
Location : 4F New Shinzaka Building, 8-10-22 Akasaka, Minato-ku, Tokyo
Business : In-store marketing solutions business, retail media business
URL : https://lmig.co.jp
