Supporting a cumulative total of more than 10,000 families in Japan and the U.S., contributing to an average of approximately 13 hours of free time per month (*2), and launching an advance invitation campaign in new areas on May 14 (Tue.)
- The following is content from the press release -
Yohana Corporation (Headquarters: Yokohama, Kanagawa, Japan; Founder and CEO: Yoko Matsuoka), an investor in Panasonic Holdings Corporation 100%, will expand the coverage area of its family concierge service "Yohana Membership" to all 47 prefectures in Japan from June 12, 2024 (Wednesday). Yohana will expand the coverage area of its family concierge service, Yohana Membership, to all 47 prefectures in Japan beginning June 12, 2024.
Yohana Membership will be launched in Seattle, Washington in September 2021, and will be available throughout the U.S. in October 2022.(*1)The service has expanded to In Japan, the service started in Kanagawa Prefecture in September 2022 and is currently available in Tokyo and three other prefectures. Since its launch, the service has supported a cumulative total of more than 10,000 families in Japan and the U.S., and is used by a wide range of people, including single adults and seniors, with a focus on households raising children in their 30s and 40s. User survey conducted in Japan(*2)The most common reason for joining Yohana was to save time (85%), followed by "to get my to-do list done (63%)" and "to organize my house and get my chores done (33%)". When asked how much time they have saved by using Yohana, respondents answered that they have saved an average of about 13 hours per month. By expanding the service area nationwide on June 12, 2024, Yohana will contribute to the realization of an ideal life for even more customers in the future.
*1 All 50 U.S. states and the District of Columbia (Washington, D.C.)
*2 Internet survey of users who have been using the service for 30 days or longer; number of valid responses = 54; conducted from January 4 to January 13, 2024; researched by the Company.
New Area Advance Invitation Campaign from 5/14
For residents in new areas, the campaign will offer up to 12 months at 8,000 yen/month (tax included) from the start date for those who register on the wait list between 5/14 and 6/4.
Campaign website:https://join.yohana.jp/lp_20240514_01/
What is "Yohana Membership"?
Founded by Yoky Matsuoka, an executive officer of Panasonic Holdings Corporation and a mother of four children herself, Yohana is a wellbeing company that helps busy families prioritize the happiness of the whole family and cherish the time they have with each other. The first product, Yohana Membership, is a subscription-based family concierge service that supports the lives of busy families.
When a Yohana member requests a to-do (task) for his/her life through the application, the Yohana team (real people) will listen to the member's request in detail and provide support in resolving the issue. For example, the app handles a wide range of to-dos, from creating daily menus and shopping lists, arranging ingredients, searching for children's lessons, arranging weekend outings and trips, making reservations and entering calendar entries, and so on.
Service Overview
Service Name: Yohana Membership
Subscription fixed price fee: 10,000 yen/month (tax included)
Included in the fee:
Research and proposal on the requested to-dos (unlimited number of to-dos)*3)
Booking and arranging for requested to-do's*4
Online call to consult with a Yohana Guide
Service Areas in Japan:
As of May 14, 2024: Tokyo, Kanagawa, Chiba and Saitama Prefectures
After June 12, 2024: 47 prefectures
Official website:https://www.yohana.jp/
Yohana's team supporting its members
Yohana Guide
A partner who provides long-term support to help members realize their ideal lifestyle. Through regular online calls, we provide support by suggesting ways to use Yohana, taking stock of tasks, and organizing what you want to do.
Yohana Specialist
From daily to-dos to preparations for special occasions, we will support your requested to-dos through the application.
Yohana Network
We partner with companies in various industries that support people's lives and support their execution. Yohana Prime Pro, Yohana's unique service for housekeeping and housing*5We also provide
*3 Depending on the number and nature of consultations and requests received by the Yohana team, and the availability of the Yohana team,
To-do requests may have to wait or take time to respond.
*4 Some reservations and arrangements may not be accepted.
*5 Yohana Prime Pro is only available in Tokyo and three prefectures.
Categories frequently requested by our members(as of April 2024)
| To-do Category | Examples of requests | |
|---|---|---|
| 1st place | meal | Suggests menus and prepares shopping lists, Support for online supermarket shopping (putting in baskets), restaurant reservations, etc. |
| 2nd place | just about to leave or go out | Domestic and international travel planning, hotel search and reservations, etc. |
| 3rd place | shopping | Research and arrangement of necessary items, etc. |
| 4th place | education | Research on lessons, cram school/exam related, recommended picture books, etc. |
| 5th place | family care | Research housekeeping, cleaning, organizing, and babysitting services, Clothes cleaning, etc. |
To-doExamples of
meal
One week's dinner menu and shopping list / Internet supermarket basket / Recommended places to eat out with children / Recipes for vegetables suitable for baby food / How to use a food processor that you have not mastered / Recipes for a junior high school student's first attempt by himself / Cucumber and eggplant recipes for mass consumption / Cooking service Research and arrangement of services
Outings & Trips
Suggested weekend getaways / Places to stop by with children on your way home / Glamping spots with pets OK / Ride events for infants near your home / Recommended hotels for Kumamoto travel with infants
Various research
A perfectly sized bookshelf for dead space / Futon cleaning that also provides storage / Word-of-mouth detergent for sneakers / Calligraphy classes that elementary school students can attend by themselves / Olive oil used by top chefs / Performance comparison of the latest air conditioners for the living room / Choosing the right plants for the living room
Anniversary/Gifts
Decoration and cake suggestions for a child's birthday party / Christmas gift suitable for a child's age / Budget gift of about 1,000 yen per person to give to 10 people / Restaurant arrangements for an anniversary with your partner / Decoration for seasonal events such as Tanabata and Setsubun / Halloween party ideas / Although you are on a sugar restriction To a grandmother who loves Japanese sweets / A friend's baby shower gift for her third child
self-care
Maxi-length dresses for travel that make it easy to breastfeed / Nail salons that also take care of your heels / The best way to spend alone time in years!
Members' voices (excerpts from interviews and survey results)
"I switched to asking Yohana to help me because I was less frustrated about having to do the research. Now that Yohana is doing it for me, I have more time to spend with my children."
"Yohana is like a supporter to me. Whenever I feel like, "I'm in trouble, what should I do? I believe that by first relying on a service like Yohana for even the most trivial of problems that I can easily find out by researching, I can face myself, my childcare, and my career to the best of my ability without giving up.
"It's easy to use, basically chatting with people, just like the messaging apps you use in your daily life. It's like asking my husband, "Can you look this up?" or "Can you get this for me?" I ask them just like I would ask my husband."
"I like the fact that I can broaden my research and learn things I didn't know. The peace of mind of knowing I have a place to throw it to if I need help is another reason I continue to use Yohana's services."
"It helps with daily tasks, of course, but I feel less lonely. It gives me peace of mind that there is someone I can talk to if something happens, and I feel more relaxed."
Yohana Founder and CEO Yoko Matsuoka (Yoko Matsuoka)
Executive Officer, General Manager of PanasonicWELL Division, Panasonic Holdings Corporation
Born in Tokyo, Japan. After graduating from UC Berkeley, he completed his studies in electrical engineering and computer science at MIT, where he graduated with a Bachelor of Science degree. He was a postdoctoral fellow at Harvard University, an assistant professor at Carnegie Mellon University, and an associate professor at the University of Washington, where he was involved in the development of robotic devices that facilitate rehabilitation of the human body and brain. For his work in robotics and neuroscience, he received the MacArthur Award for Genius. In late 2009, he co-founded Google X, a company that helps children with physical and learning challenges. He joined Nest, a garage venture that was sold to Google in 2014, and has held key positions in Silicon Valley, including CEO of Quanttus, VP at Apple, CTO of Google Nest, and VP at Google. In October 2019, he joined Panasonic Corporation (now Panasonic Holdings Co., Ltd.), where he founded Yohana in 2020 and will publish his first book, "Creating a Future of Choice" (Toyo Keizai Inc.) in mid-March 2023.
