BTA2024 award-winning products announced

Shinkagakusha's "Preschool Poppy" and Kokuyo's "Hello! Family." "Pochitto" habit-forming campaign

New Life Support Collaboration] "Pochitto" Habituation Campaign

- The following is content from the press release -

(Headquarters: Kyoto; President: Nobuo Yamamoto) and Kokuyo Co., Ltd. (Headquarters: Osaka; President: Hidekuni Kuroda) have announced the launch of the "Hello! Family." IoT brand for families, which is shared by the home learning material "Preschool Poppy" and the "Hello! Family." Family." The "Pochitto" habit campaign will be implemented based on the same philosophy of "not only learning habits, but also the foundation of early childhood life.

Pochitto" Habit Campaign

1. Campaign Period
   Monday, April 8, 2024 - Tuesday, April 30, 2024

2. Present Contents
   Kokuyo Hello Family "Haropochi" to be given away to 30 winners in a drawing.

3. How to apply
  Follow [Official] Monthly Poppy (@zenkaken_popy) and Hello Family (Kokuyo's watch over 👀IoT) (@hellofamily_kokuyo) accounts.
  Comment on the post for the campaign about what you and your child would like to make a habit of together.
  Official Instagram account: [Official] Monthly Poppy
  (in Japanese history) https://www.instagram.com/zenkaken_popy/ )

Background to this campaign project

The two companies have expanded their efforts to date by offering new learning value through IoT stationery x home learning materials with Kokuyo's "Shukuji Yutaka Pen" (hereinafter "Yutaka Pen") and Shingakusha's "Elementary School Poppy" and by holding hands-on events such as "Debut Experience Day for Elementary School Students. In this campaign, "Kindergarten Poppy," which considers the foundation of early childhood life to be important, and "Hello! Family.", which supports the development of daily habits in children, have collaborated in an effort to encourage the development of daily habits in a fun way. At the timing of the start of a new life, such as a new school year or the beginning of a new class, parents and children can set goals together for lifestyle and study habits that they want to work toward. This is a project in which both companies will support the process of engaging in this enjoyable habit-forming training.

HaroPochi," a button that allows you to send a message to your smartphone with a pop of a button

When a child presses the "Haro-Pochi" button at the moment of "I did it! moment, they can get a badge and also get an immediate response from their parents, helping them to form the habit in a fun way. The messages and button designs can be changed, so the app can be used for a long time as the child grows.

hollow-point URL
https://hellofamily.kokuyo.co.jp/lineup/hellopochi

Kokuyo "Hello! Family.

Hello! Family. is an IoT service for families that watches over families and increases opportunities for daily communication by linking apps and devices. Family. is an IoT service for family members that allows them to feel the presence of their family close at hand, and to check information they want to know at any time. It delivers peace of mind. Depending on your family's lifestyle and the growth of your children, it can be used in a variety of ways, including as a daily habit, to check on their whereabouts, or as a simple means of communication before the introduction of smartphones.

Home Page
https://hellofamily.kokuyo.co.jp

Shinkagakusha "Infant Poppy

Shingakusha's "Monthly Poppy" is a home study textbook for preschoolers, elementary school students, and junior high school students based on the philosophy of "fostering the ability to learn on one's own. As it celebrated its 50th anniversary on July 14, 2023, the magazine has continued to evolve in response to changes in children's learning content and the home learning environment for parents and children. The "Preschool Poppy" is one of these materials for the four school age groups of preschoolers.

Toddler Poppy
https://www.popy.jp/yoji/

For inquiries regarding this matter, please contact

Poppy Division, Shin Gakusha Co.
Takatani (090-3514-3922/p_senryaku@sing.co.jp)