BTA2024 award-winning products announced

RISU Japan Launches Astrum Bedtime Projector

More than 80% of mothers find it hard to put their children to bed!
Supporting bedtime routines while promoting memory retention, fun for both child and parent.

- The following is content from the press release -

RISU Japan, Inc., a developer and seller of math learning tablets and other products for toddlers and elementary school students, announces that on March 29 it will launch a new product, "Astrum," a bedtime projector that parents of children can also enjoy, based on the experience of Imaki, a father of two himself, who had trouble putting his children to sleep. In order to solve this problem, we are pleased to announce that on March 29, we will start selling the "Astrum" sleep-time projector, which can be enjoyed by both parents and their children.

Stylish design that blends in with the bedroom
Equipped with learning contents to make it easy to learn.
Original content for adults to enjoy

Product Overview

  • Bedtime (learning/entertainment) projector with more than 100 original contents
  • Ages: 1.5 to 4 years old
  • Scheduled release: Friday, March 29, 2024
  • Estimated selling price: around 49,800 yen (Reference: Pop-in Aladdin: over 100,000 yen)
  • Sales format: Initially, the product will be sold on Rakuten and Amazon.

Features and Appeal Points

  • Children's bedtime product, but with a learning component in the content.
  • Designed to calm down, not raise tension.
  • Can be projected on the ceiling as well as on the wall and used while sleeping
  • Stylish looking and mom is satisfied.
  • Many of the projectors for children (about 20,000 yen) already on the market are not high performance, but Astrum has good performance with contents that can also be enjoyed by adults.
  • Collaboration with artists to distribute exclusive content is under consideration.
  • Videos: 102 videos, 5.6 minutes per video
  • Mode: one by one, repeat, continuous

Comments from user monitors (excerpts)

'I was able to lower the tension before bed and get into bedtime mode.'
'It saved me the routine of reading picture books and made it easier on my mother.'
Now I can prepare milk, etc., while the video is playing."
'I've become more interested in numbers' and 'English is starting to come out.'
It shortened my bedtime routine."
For example, "Once we set a start time, the kids were more willing to get ready for bed."

Official website:https://www.risu-japan.com/device/astrum/