A New Year's campaign to support moms and dads is also underway, with a variety of splendid gifts to be given away!
- The following is content from the press release -
(Head office: Shibuya-ku, Tokyo; CEO: Rina Kaneki), operator of Babiew Beview, Japan's first(*1) ranking and review site specializing in baby goods, announces its trend forecast for 2024.
The 2024 Babiew Baby Goods Trend Forecast is based on reviews and rankings received by Babiew during 2023, as well as user interviews conducted by Babiew.
This is a great reference for pre-moms and dads who are expecting a baby, as well as for friends and family members who are expecting a baby.
In addition, as a token of our appreciation to all of you who have always used Beview, we will be holding a New Year's campaign to support moms and dads. We will be giving away goods to help you spend a comfortable year with your children, so please join us.
About Babiew beView
Beview, which began service in September 2023 ( https://www.babiew.com/ ) is Japan's first ranking and review site (*1) specializing in baby goods.
The rankings are based on honest reviews submitted by active moms and dads, using logic fairly designed and developed under the supervision of Professor Tsuyoshi Moriguchi of Waseda University's School of Commerce, and are not manipulated in any way by advertising.
For more information, please click here.
Beview's three most important promises."
https://www.babiew.com/#three-promises
2024 Babiew Baby Goods Trend Forecast
The projections are based on more than 1,600 reviews and user interviews with Beview in 2023.
1. Stroller Section
Since strollers are used on the go, they are one of the most popular baby goods posted on social networking sites. In addition to the need for functionality and comfort of use that matches the lifestyle of the user, the trend is toward the continued popularity of models with a high level of "design" that makes moms and dads feel good about themselves when using them.
In addition, 2023 was a very hot year, and accessories for stroller seats that allow "temperature control for babies" while on the go attracted a lot of attention. This year, too, there are high expectations for new products from various companies.
2. Baby Carrier Section
For a long time, foreign brands were the king of baby carriers, but in 2023, domestic brands and sports apparel brands launched a series of easy-to-carry baby carriers that became popular.
According to a survey conducted by Beview (*November 2023), more than half of the respondents have two or more baby carriers.
As children grow, the trend to use multiple baby carriers that fit their lifestyles is likely to accelerate, with the number of options expanding each year, such as replacing the baby carriers with lighter types.
3. Milk Division
With the accelerated participation of fathers in child-rearing and mothers returning to work earlier than ever, the demand for liquid infant formula that does not require formula preparation is increasing year by year. Because it can be drunk without mixing or heating, it is attracting attention not only for nighttime feeding and when away from home, but also as an emergency provision in times of disaster.
4. Daily Necessities
With the development of technology, diapers that come in contact with baby's skin are being produced one after another using gentler materials that are easier on the skin, with the tape type used especially from the newborn period tending to be the most popular. For items that come in direct contact with baby's skin, such as baby wipes and body cream, many mothers and fathers will continue to try long-selling brands that have been supported by senior mothers and fathers.
Baby Tech Division
In 2023, the term "baby tech" will become increasingly popular, with the birth of electric strollers in other countries. This year, the need for baby monitors and other products that use technology to ease the burden of child-rearing will continue to accelerate.
As more mothers and fathers acquire information from SNS, new brands and products developed overseas are expected to land in Japan.
About the "2024 New Year Mom & Dad Support Campaign
We are launching a giveaway campaign aimed at supporting new moms and dads in 2024. Those who register as new members or post new reviews will be entered into a drawing to win a gift.
https://www.babiew.com/campaigns/2024newyear
implementation period
Tuesday, January 16, 2024 - Wednesday, January 31, 2024
target group
Duration,
Newly registered members who have entered their profile on beview
Or,
If you are already a registered member and submit a new review
Present Contents
Win one of the following products, which are very popular among moms and dads.
- Sinapshu: Lots of play! Outing cloth picture book: 3 persons
- Sinapshu Pshu Pshu Pshu and Friendly Rhythm Bells: 3 persons
- petit main baby bedding set A (mattress pad H90cm x W60cm, quilt cover H110cm x W80cm, sleeper total length 67cm): 3 persons
- petit main baby bedding set B (mattress pad H90cm x W60cm, waterproof sheet H120cm x W70cm): 2 persons
*Color and pattern cannot be specified. Sizes are subject to change.
How to apply
- New members: Please register as a new member and enter your profile from the official "beview" website.
https://www.babiew.com/auth/register
- Already a member: Please log in and submit a new review of a baby product you have used.
https://www.babiew.com/review/new
Other campaign-related notes
Please refer to the following page for details.
https://note.com/babiew/n/n6ab0643b35d0
Babiew Service Overview
Babiew" ( https://www.babiew.com/ ) is a ranking and review site specializing in the latest baby goods. Users can select products that meet their individual lifestyles and needs from pregnancy onward, along with real reviews from moms and dads.
The service name "Babiew" was coined with the idea of "making it easy for anyone to examine and review baby goods.
In the coming age when it will be commonplace for both mothers and fathers to raise children, Beview is a site where anyone can easily select baby goods with confidence and peace of mind.
Moms and dads who are expecting a baby ask their senior moms and dads, "What baby items did you use?" Do you have any recommendations? What are some of the things you wish you hadn't bought? Beview will provide the same kind of experience as when moms and dads ask real questions like, "What baby items have you used?
Click here to visit the Babiew service website.
https://www.babiew.com/
Beview's official SNS
Information about baby goods and notices of campaigns, etc. are posted here.
- Instagram (@babiew.ranking)
https://www.instagram.com/babiew.ranking/
- an unknown
https://twitter.com/Babiew_com
Company Profile
Company name: BEFFY Inc.
Representative Director & CEO: Rina Kaneki
Establishment: October 2022
Location: 150-0043
1-10-8 Dogenzaka, Shibuya-ku, Tokyo
Shibuya Dogenzaka Tokyu Building 2F-C
For inquiries regarding this matter, please contact
Public Relations, BEFFY Co.
E-mail:pr@beffy.jp
(*1) First to operate and provide a service "specializing in baby goods" on a "review, ranking, and comparison site" in Japan. (In-house research: as of September 26, 2023)
