Pursuing further personalization by utilizing the results of monitoring Vissel Kobe U-12.
- The following is content from the press release -
ASICS has recently updated its ASICS STEPNOTE digital service for predicting children's foot growth, focusing on product recommendation functions.
ASICS STEPNOTE is a digital service provided to members of OneASICS, a free ASICS membership service, to predict children's foot growth and recommend the right size shoes at the right time. Since its launch in December 2021, more than 26,000 people have registered for the service (as of the end of November 2023).
The new products are designed to support the "sports rookie period" (around age 7), when children begin to play sports in earnest, and the "secondary foot growth period" (around age 11 to 12), when foot growth converges and product recommendations switch from children's shoes to adult shoes. To support the "second foot growth period" (around the age of 11 to 12 years old), we have made four renewals based on the results of the "ASICS STEPNOTE" monitoring program for parents of U-12 Academy players of Vissel Kobe, a J1 League soccer club, which has been conducted since March 2023.
Especially for children's shoes for ages 7 to 12, we have enhanced the product recommendation function so that appropriate shoes can be selected according to the growth of each child, as the variety of competition shoes designed to protect feet from high-intensity exercise will increase at once.
Major Updates
1. recommend products appropriate for current foot size
We found that many of the monitored participants log into ASICS STEPNOTE to check shoe sizes and replacement dates when considering the purchase of shoes for their children.
Until now, we have been recommending suitable shoes for the next replacement timing, but we have added a function to the "Home Screen" and "Foot Measurement Result Screen" to check which shoes are suitable for the current foot size. (Implemented from August)
2. "Shoe Cloakroom" function for registering information on purchased shoes
We found that children who are serious about sports use multiple pairs of shoes for different occasions. Since many parents wanted to register the products they purchased, we added a "shoe cloakroom" function that allows users to register shoe information such as competitive sport, brand, model, color, and size, and view them at a glance. In the future, we will use the registered information to update the system for more personalized product recommendations.
3. recommend shoes that match the event or competition of the sport.
Based on information on favorite sports and registered competition shoes, a function*1 has been added to recommend up to three pairs of recommended shoes for events and competitions in that sport to help maintain and improve motivation to engage in competitions.
We will start with running, tennis, and soccer, and will consider expanding to other sports gradually.
1 Patent pending (Japan)
4. renewed design for greater comfort and ease of use
The UI design of the home screen, which has the highest usage rate, has been significantly redesigned to make it more comfortable and easier to use.
By scrolling up and down on the home screen, you can view information such as growth records and shoes from the past to the present, as well as future information such as next purchase date, recommended shoes, and foot measurement date.
In addition, the pop-up function "ASICS ASSISTANT" informs necessary information according to the changeover of growth stages and the frequency of logging in.
ASICS STEPNOTE" Monitoring Survey
- Target: 37 parents of Academy U-12 players of Vissel Kobe, a J1 League soccer club
- Period: March-December 2023 (the following questionnaire was conducted in October)
What features would you like to see added to "ASICS STEPNOTE"?
What information do you refer to most in "ASICS STEPNOTE"?
When to use "ASICS STEPNOTE" most frequently
Fit to the recommended size for "ASICS STEPNOTE
With "A sound mind in a sound body" as our founding philosophy, we aim to provide products, services, and environments that contribute to improving the physical and mental health of all people around the world.
We will continue to utilize the knowledge gained from customer feedback and monitoring to improve the convenience of "ASICS STEPNOTE" and promote the expansion of new functions, aiming to realize more personalized shoe selection and provide a new brand experience.
In the future, we will promote the expansion of "ASICS STEPNOTE" to overseas regional sales companies that are developing "OneASICS" and also promote the construction of a "Kids Ecosystem "*2 utilizing the digital platform, aiming to realize healthy and affluent lifestyles for children and their families.
2 This is a circulation-based system that provides a one-stop shop for the processes necessary for the healthy growth of children's feet, including foot measurement, recording, management, and shoe purchase. This is a measure aimed at maximizing customer value by expanding digital services, and we are also promoting the "Running Eco-System" and other initiatives.
ASICS STEPNOTE website
ASICS STEPNOTE introduction page
https://stepnote.asics.com/ja/lp
Reference: Press Release
- Digital service for forecasting the growth of each child
Developed "ASICS STEPNOTE" (December 8, 2021)
https://corp.asics.com/jp/press/article/2021-12-08-1 - ASICS STEPNOTE, a tool for predicting children's foot growth, receives the 16th Kids Design Award (August 24, 2022).
https://corp.asics.com/jp/press/article/2022-08-24 - Five products won the Good Design Award 2022, of which "ASICS STEPNOTE" and "ACTIBREEZE 3D SANDAL" were selected as "My Choice" by the jury members (October 7, 2022).
https://corp.asics.com/jp/press/article/2022-10-07 - Started monitoring U-12 players of Vissel Kobe Academy using ASICS STEPNOTE, a digital service that predicts children's foot growth (April 13, 2023).
https://corp.asics.com/jp/press/article/2023-04-13 - ASICS STEPNOTE, a digital service that predicts the growth of a child's footprint, receives its first "iF DESIGN AWARD Gold," the highest award of the international design awards "iF DESIGN AWARD 2023" (April 23, 2023).
https://corp.asics.com/jp/press/article/2023-04-26
