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The reader is the phone. The reading card is sound. The player listens to the sound with his/her ears and brain, and picks up the cards! Oto-KARUTA hands-on event at Happiland Yokohama Asso Building, Saturday, November 11, 11:00-16:00.

~Sound karuta to nurture sensitivity while having fun even for children who cannot read.

- The following is content from the press release -

(Headquarters: Ebisu, Shibuya-ku, Tokyo; Representative: Jun Kawate) is developing a nationwide "Happi Land" kids' park based on the concept of a family park where children, who have unlimited potential and will create the future, can discover, learn, and develop rich sensibilities.

HappiPiLand provides children with opportunities and environments that lead to the creation of their future through play, and provides parents with events and insights that support and provide hints for child-rearing throughout the year.

Since its establishment in 1925, Gintori Sangyo Co., Ltd. has been planning and developing toy products for children around the world under the management philosophy of "bringing smiles to the faces of all children through learning and play" and the vision of "becoming a comprehensive support company that provides happiness to families through children's smiles" (Headquarters: Naka-ku, Nagoya, Aichi Prefecture). (Headquarters: Naka-ku, Nagoya City, Aichi Prefecture), a company that plans and develops toy products for children around the world, will hold a hands-on event for "Oto-KARUTA" released on August 4, 2023, at Happiland Yokohama Asso Building on Saturday, November 11, 2011.

Oto-Karuta is a new and innovative karuta game in which players play cards by listening to 57 different kinds of sound effects, ranging from familiar to unusual sounds such as dog barking, violin playing, and train noise, which can be heard from a smartphone application. Since the sound is used to read the cards, even small children who cannot read can enjoy the game, and since the smartphone serves as the reader, children can play alone.

Hapi-Land believes that the "Sound Carta Experience" will bring smiles and excitement to many children and foster their creativity and sensitivity.

Event Summary

Title.

Let's listen to the sound and get the cards! Sound Carta" hands-on event at Happiland Yokohama Asso Building

Date & Time

11/11 (Sat.) 11:00-16:00

Trial Session Time

20 minutes / 1 time *Explanation of how to play + hands-on experience

Implementation Timeframe

 1. 11:00-11:20

 2. 11:20-11:40

 3. 11:40-12:00

 4. 13:00-13:20

 5. 13:20-13:40

 6. 13:40-14:00

 7. 14:00-14:20

 8. 14:20-14:40

 9. 14:40-15:00

 10. 15:00-15:20

 11. 15:20-15:40

 12. 15:40-16:00

capacity (of boat, hall, aeroplane, airplane, etc.)

2 to 3 persons / 1 time

Location

Happi Piland Yokohama Asso Building https://kidspark.hapipiland.com/

Instagram https://www.instagram.com/kids_hapipiland/

an unknown https://twitter.com/kidshapipiland

Recommended age

3 years old and up *Children under 3 years old are also welcome.

entrance fee

Free *Admission fee to HappiPi Land is required.

organizing

Gintori Sangyo Co.

cooperation

Global Solutions / Happily Land

What is Oto-KARUTA?

57 different sound effects are used as reading cards! A new type of karuta using an app that even children who cannot read hiragana can play.

Four play modes are included in the application. Although it is a simple game, you can enjoy it for a long time without getting bored. The app also comes with convenient functions to make playing karuta more fun (e.g., a "scary sound" function to prevent sounds that children don't like from playing during the game). (For example, the "Koiwaioto" function that stops the sound that children do not like from playing during the game).

Since the cards are played by listening to the sound, children who cannot read hiragana can also play karuta. The big appeal of Oto-Karuta is that siblings and family members can play together, even if their ages are far apart.

Product Name: card match (esp. using uta-garuta)

Material: paper

Size: Width 192mm x Height 36mm x Depth 100mm

Target age: 3 years old and up

Contents: 57 cards (+ 3 plain cards), 1 instruction manual *The application is free.

Release Date: Friday, August 4, 2023

Price: 1,320 yen (tax included)

URL:.http://www.gincho.co.jp/information/otokaruta/

Video URL:.

Gintori Sangyo site: http://gincho.co.jp/ 

About Hapipi Land

We have opened 30 stores across the country as a space where children and adults alike can smile, play, and communicate with each other in a way different from at home. The company operates 30 stores nationwide as spaces that bring smiles to the faces of children and adults alike and foster communication that is different from that at home. (Five of these stores have Kids' Parks.)

https://www.hapipiland.com/

About Kids Park

Children can enjoy playing with playground equipment that nurtures their "mind," "body," and "brain" while moving their bodies with all their might. It is a space where children learn the "joy" of "knowing. It is a playground that brings smiles to the faces of both children and adults.

Happi Piland Yokohama Asso Building

Please consider introducing event information, covering events, visiting Happi-land stores (Yokohama Asobuilding, Lulara Kohoku, Amazing World Kanie, Amazing World Prio Toyokawa, and Laguna Gamagori), introducing facilities, and collaborating on projects!