- The following is content from the press release -
(Head office: Tsukuba City, Ibaraki Prefecture; Representative: Marika Seki), which provides the online health support service "MamaWell" by personal midwives, has been selected as a subsidized business in the FY2023 "FemTech Support Service Demonstration Project Subsidy" publicly offered by the Ministry of Economy, Trade and Industry. The company is located in Tsukuba City, Ibaraki Prefecture, Japan.
Subsidy for Demonstration Project for Femtec and Other Support Services
The Ministry of Economy, Trade and Industry (METI) launched this project in FY2021 to promote a demonstration project to improve corporate value over the medium to long term by preventing unwanted job turnover due to pregnancy, childbirth, and other life events among working women and by enhancing individual wellbeing and human resource diversity.
In FY2023, a total of 66 projects applied for the program, and as a result of the screening process, 18 projects including ours were selected.
About MamaWell, an online health support service by a personal midwife
Service Overview
Pregnant women are asked to wear a wearable device, and their personal midwife remotely monitors daily health data measured by the device. Once a week, the user and personal midwife meet regularly to provide feedback on her physical condition and advice on physical activity to help her achieve a healthier pregnancy. The midwife can also be consulted via chat at any time to address individual concerns and worries. By providing detailed support for the health of pregnant women whose physical condition is changing rapidly, and by aiming to prevent the onset of pregnancy complications, we help them achieve a healthy and comfortable pregnancy.
background
With women entering the workforce and diversifying their life plans, Japan is currently facing the problem of an aging gestational age due to late marriages. the percentage of pregnant women over 35 years old has increased from about 101 TP7T in 1995 to 351 TP7T in 2020, and currently about one out of three pregnant women in Japan is One in three pregnant women in Japan today gives birth at an advanced age. Older pregnancies are known to increase the risk of pregnancy complications such as gestational hypertension and gestational depression, and it is expected to become increasingly important to prevent abnormalities in the course of pregnancy and maintain the health of pregnant women in the future.
To prevent pregnancy complications, it is important to engage in appropriate physical activity during pregnancy. However, Japanese people have a strong belief that it is better to rest as much as possible after pregnancy, and the inactivity of pregnant women is a serious problem, as less than 8% of pregnant women met the internationally recommended amount of activity.
We are looking for companies to monitor
We are looking for companies to monitor our demonstration project.
○ Target: Pregnant employees
○Period: August of FY2023 to the end of February of FY2024 (*Applications are accepted until the end of December)
○Cost: Free of charge
○Conditions: Those who are willing to cooperate in a total of three surveys during the period of use.
Interested company representatives should contact us at the contact information below.
About MamaWell, Inc.
At MamaWell, our mission is to provide evidence-based support for women's lifelong health. We provide ongoing online support for women during pregnancy and child-rearing, with a personal midwife serving as a companion and providing appropriate information based on each user's individual situation, with a focus on physical development.
MamaWell, Inc. Company Profile
Location: Tsukuba Industrial Promotion Center 1F, 2-5-1 Azuma, Tsukuba City, Ibaraki Prefecture
Representative: Marika Seki
For inquiries regarding this matter, please contact
MamaWell Inc.
Attn: SEKI Marika
E-mail:info@mamawell.jp
