Support for busy moms and dads so that they can get the quality sleep essential for their babies while enjoying their outings.
- The following is content from the press release -
(Palo Alto, California/Tokyo, Japan; "Moon"), a member of the Mitsui & Co. group, will launch an "Outing Campaign" jointly with "BabyCal," a baby stroller rental service provided by East Japan Marketing & Communications, Inc. (hereinafter "Moon"), in collaboration with "BabyCal," a baby stroller rental service provided by JR East Japan Planning Co.
Scientific studies have shown that daytime outings and energetic activities help babies sleep at night. BabyCal, which aims to make it easier for people raising children to go out, and Lullaby, which supports infants' nighttime crying and sleep training, are jointly conducting the "Going Out Campaign" to support busy mothers and fathers so that they can enjoy going out and getting the quality sleep that is essential for their babies. The campaign is designed to support busy mothers and fathers so that they can enjoy their outings and get the quality sleep essential for their babies.
Outline of the "Outing Campaign
The campaign is a chance to win gorgeous gifts such as new products from Lullaby's business partner Pigeon Corporation and items recommended for bedtime routines, etc. for those who use the "BabyCal" stroller rental service while out and about and download the Lullaby app. Lullaby's business partner, Pigeon Corporation. In addition, new users who download the Lullaby app during the campaign period will receive a coupon for 650 yen (tax included) that can be used at BabyCal.
Campaign Period
Friday, August 4 - Saturday, September 30
Application Period
August 4 (Friday) - October 9 (Monday, holiday)
How to apply
1. download the Lullaby app
2. using Babycal
3. apply through the application form in the Lullaby application
Present Contents
Pigeon Electric Nasal Aspirator SHUPOT *August 7, 2023
Pigeon skin care set (worth 3,000 yen)｜18 winners selected by drawing
Relationship between going out and sleeping
It is considered very important to go out and be active during the day to help your baby sleep well at night. Exposure to sunlight helps produce more sleep hormones at night, which helps them get a good, deep sleep. And during deep sleep, a lot of growth hormones, which are essential for children's growth, are secreted.
During the hot summer months, be careful of heat stroke and try to go to indoor playgrounds or during cooler times of the day, such as early morning and evening.
About Babycal
A society where people can go out with their children more easily! is a reservation-based stroller rental service that can be conveniently used on the go, with the aim of realizing a society in which households raising children can casually go out with their children. The service is available not only for sightseeing and travel, but also for short periods of time, such as shopping and lunch. *WEB site:https://babycal-jre.com
What is Lullaby?
Lullaby is an application service that provides comprehensive support for mothers and fathers who are struggling with their infants' crying at night and putting them to sleep, and is supervised by Dr. Mariko Morita, a mother of three, a graduate of the University of Tokyo's Faculty of Medicine, and a physician. The app can be used immediately by busy moms and dads.
Application Overview
App name: Lullaby -Application to support infants crying at night and sleeping
Distribution Format ： Application for smartphones (iOS and Android devices)
Download:https://lullaby.onelink.me/U1v1/14d80ddf
(It can also be downloaded from the QR code below)
Service Links
Official site:https://www.lullabysleepbaby.com/
Official Instagram:https://www.instagram.com/lullabysleepbaby/
Official HP of CISA Certified Pediatric Sleep Consultant:https://sleepconsultant.jp/
What is Moon Creative Lab?
Moon Creative Lab is a venture studio that promotes new business development and business incubation for the Mitsui & Co. group. Moon aims to create new businesses that will have an impact on the world by providing the functions and environment to discover and materialize ideas from the more than 44,000 employees of the Mitsui & Co. Moon aims to create new businesses that will have an impact on the world by providing the functions and environment to discover and materialize ideas from the more than 44,000 employees of the Mitsui & Co. group. For more information, please visitwww.mooncreativelab.com for more information.
Trade name : Moon Creative Lab Inc.
Representative: President & CEO Kaichi YOKOYAMA
Head Office : 660 High Street, Palo Alto, California, 94301, USA
Branch : 2F Spring Terrace Omotesando, 3-10-5 Kita-Aoyama, Minato-ku, Tokyo
Establishment : August 23, 2018
