Sequential testing of effectiveness as an intervention method for sleep care for families with infants and toddlers starting at the end of July.
- The following is content from the press release -
(Moon Creative Lab Inc. / Palo Alto, CA/Tokyo, Japan; "Moon"), a member of the Mitsui & Co. group, has developed "Lullaby," an infant sleep support app for improving infant nighttime crying and sleep training. Lullaby") has developed the "Nenne Improvement Pack" in collaboration with its business partner Pigeon Corporation, which combines the use of the app with services such as sleep seminars for mothers and fathers for local governments. The effectiveness of this pack in improving sleep for families with infants and toddlers will be tested in five municipalities, Kashiwabara City (Osaka Prefecture), Whereabouts City (Ibaraki Prefecture), Otsuki City (Yamanashi Prefecture), Gyoda City (Saitama Prefecture), and Morioka City (Iwate Prefecture), starting at the end of July, 2023.
Outline of Introduction Experiment
The five municipalities participating in the introduction experiment will introduce the "Nen-en Kaizen Pack" to mothers and fathers. Moms and dads who wish to use the service will download the Lullaby application, register their baby's information, and use the "Nen-Nen Improvement Pack". Before and after the use of the "Nen-ne Kaizen Pack," a questionnaire will be administered, and the parents will be asked to indicate their level of satisfaction and improvement in sleep conditions. The information obtained from this experiment will be used to improve the "Nenne Kaizen Pack" and Lullaby services, as well as to verify the effectiveness of this service in local governments.
Participating municipalities in the introduction experiment (5 municipalities in total)
Kashiwabara City (Osaka Prefecture), Whereabouts City (Ibaraki Prefecture), Otsuki City (Yamanashi Prefecture), Gyoda City (Saitama Prefecture), Morioka City (Iwate Prefecture)
*Period: Starting in July 2023
*The timing and frequency of introduction experiments vary by municipality.
*For media who wish to cover the event, please contact us from the following link.
Sleep Improvement Pack
The "Nen-ne Kaizen Pack" is a package for local governments that basically consists of: 1. use of Lullaby, an infant sleep support application for nighttime crying and bedtime routines, 2. baby sleep seminars, 3. small-group consultations with consultants, and 4. online individual consultations. In the sleep seminars and small-group consultations, CISA-certified pediatric sleep consultants (*1) will support moms and dads in addressing concerns such as "it takes time every day to put the baby to sleep.
(*1) CISA-certified pediatric sleep consultants are consultants certified by the Japanese Association of Pediatric Sleep Consultants (Consultant of Infant Sleep/CISA) who work closely with mothers and fathers who are struggling with infant sleep training and nighttime crying, and support them in improving their sleep habits based on scientifically-based knowledge. I am a consultant who supports mothers and fathers who have problems with their infants and toddlers sleeping and crying at night.
background
Baby sleep has become one of the major concerns of mothers and fathers, and a survey conducted by Pigeon (*2) of mothers with babies aged 0 to 8 months asking about mindshare in items related to childcare revealed that items related to baby sleep always accounted for about 20% of the total for each age group. The survey revealed that items related to baby's sleep always accounted for about 20% of the total for each age group. In addition, the Maternal and Child Health Handbook for fiscal 2023, which was revised for the first time in 11 years, now includes an additional question item regarding sleep problems for mothers and children, such as "Do you have any problems with your child's sleep? However, we found that although local governments want to work on health guidance for sleep of families with infants and toddlers, there are currently many cases where intervention methods have not been established and implemented, and we developed the "Nen-ne Kaizen Pack" for these local governments.
(*2) Pigeon research (conducted in May 2022, web-based survey, 375 mothers with first child aged 0-8 months)
What is Lullaby?
Lullaby is an application service that provides comprehensive support for mothers and fathers who are struggling with their infants' nighttime crying and bedtime routines, and is supervised by Dr. Mariko Morita, a mother of three, a graduate of the University of Tokyo's Faculty of Medicine, and a physician. The app can be used immediately by busy moms and dads.
Application Overview
App name: Lullaby -Application to support infants crying at night and sleeping
Distribution Format ： Application for smartphones (iOS and Android devices)
Download:https://lullaby.onelink.me/U1v1/14d80ddf
(It can also be downloaded from the QR code below)
Service Links
Official site:https://www.lullabysleepbaby.com/
Official Instagram:https://www.instagram.com/lullabysleepbaby/
Official HP of CISA Certified Pediatric Sleep Consultant:https://sleepconsultant.jp/
What is Moon Creative Lab?
Moon Creative Lab is a venture studio that promotes new business development and business incubation for the Mitsui & Co. group. Moon aims to create new businesses that will have an impact on the world by providing the functions and environment to discover and materialize ideas from the more than 44,000 employees of the Mitsui & Co. Moon aims to create new businesses that will have an impact on the world by providing the functions and environment to discover and materialize ideas from the more than 44,000 employees of the Mitsui & Co. group. For more information, please visitwww.mooncreativelab.com for more information.
Trade name : Moon Creative Lab Inc.
Representative: President & CEO Kaichi YOKOYAMA
Head Office : 660 High Street, Palo Alto, California, 94301, USA
Branch : 2F Spring Terrace Omotesando, 3-10-5 Kita-Aoyama, Minato-ku, Tokyo
Establishment : August 23, 2018
