Unifa Becomes a Co-Creation Partner of "comotto" Provided by Docomo

- The following is content from the press release -

We will promote various initiatives to create new options for the future of our children.

Unifa Corporation (headquartered in Chiyoda-ku, Tokyo; Yasuyuki Toki, CEO; hereinafter "Unifa"), a company that uses technology to solve social issues related to childcare and child rearing, has become a co-creation partner of "comotto" provided by NTT DoCoMo, Inc. (headquartered in Chiyoda-ku, Tokyo; Motoyuki Ii, President & CEO; hereinafter "DOCOMO") as a co-creation partner. As a first initiative, we will offer coupons for our "Luxmy Experience Park" to users of the "comotto for Supporters" application for a limited time.

About "comotto" and co-creation initiatives

comotto" is a new brand for nurturing children's growth together with their families, and will be offered by DOCOMO from March 2023. The concept is to "make children's future more enjoyable. and delivers learning and fun to children and their families through collaborative creation with partners from a variety of different industries.

With the goal of "creating new social infrastructures that create happiness for families around the world," we have been developing our business with the aim of solving social issues related to childcare and child rearing. The concept of "comotto" is based on the "comotto" concept, which was developed by the Company. The concept of "comotto" matches the worldview we are aiming for, and together as co-creation partners, we will promote various initiatives to increase new options for the future of each and every child.

As a first step, from July through September, 300 coupons for the Lukumi Experience Park will be distributed to users of the "comotto for Supporters" application in a monthly drawing.

●comotto WEB site:https://comotto.docomo.ne.jp/

About "Lukumi Experience Park

Lukumi Experience Park" is a service that collects a wide variety of online experiences that cater to the interests and curiosity of each individual child. Using a computer or smartphone at home, children can enjoy and easily participate in experiences suited to their age and interests.

By providing the best online experience for each child with the following three features, we support the further expansion of the interests of children, who are the future of Japan.

Point 3

1. a platform for collecting online experiences that can be enjoyed by preschoolers and older

The program is not just a "watch and listen" type of video viewing, but also offers experiences that emphasize "interactive interaction and communication" between children and instructors, providing hands-on support that even first-timers and preschoolers can enjoy.

2. 9 genres to broaden children's interests

We value the values of "child-centeredness, diversity, and the power to live," and carefully select and provide a wide variety of content suited to each child. We aim to create a place where children can experience what they want to do, not what parents want their children to experience.

**3. suggest optimal content based on a personality diagnosis* tailored to each child's individual needs**

By answering questions about the child's daily activities, we suggest content based on the child's interests and attitudes at the time of response. We diagnose the child's personality, and based on the results of that diagnosis, we suggest online experiences that match each child's individuality. We support the selection of experiences for children who are not yet sure what they will be interested in.

*Individuality Diagnosis: We incorporate a diagnostic system provided by Toppan Printing Co.https://conocoterrace.jp/

WEB site:https://taiken-park.com/

About Unifa Corporation

Unifa is a startup in the Childcare-Tech domain that aims to solve social issues related to childcare and childcare. With the company's mission statement "to create an innovative social infrastructure that creates happiness for families around the world," Unifa develops and provides "Lukumi," a comprehensive service for childcare facilities that utilizes IoT and AI. Currently, the service has been introduced in about 60 municipalities, and the total number of users of the Lukumi series services is about 15,000 (*As of October 2023, based on in-house research. (*As of October 2023, based on in-house research, not the number of facilities using the service). Smart Nursery Schools, Smart Kindergartens, and Smart Childcare Centersnote (supplementary information) symbolThrough the development of "Smart Nursery School," we are contributing to the creation of an affluent society in which it is easy to work while raising children. Smart Nursery School" won the Good Design Best 100 of 2021 and the Good Focus Award (New Business Design), a special award, as well as the Advanced Technology Award in the social industry-specific ASP and SaaS category of the ASPIC IoT, AI, Cloud Award 2021, which is given to cloud services that are beneficial to society. In addition, Lukumi received the Advanced Technology Award in the social industry-specific ASP and SaaS category of the ASPIC IoT, AI, and Cloud Award 2021, which is given to cloud services beneficial to society. In addition, the company was selected as the first champion of the Startup World Cup in 2017 and as a J-Startup company in 2021. He is also the president of the Impact Startup Association, an incorporated association established in October 2022.

*Smart Nursery School, Smart Kindergarten and Smart Children's School are registered trademarks of Unifa.