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The first "childcare service that makes you want to leave your child at home" created by grow&partners and JR East: "Ekiiku in Ueno Station," where a station becomes a daycare center, begins accepting applications.

- The following is content from the press release -

Children "go to" Ueno Station, learn about station etiquette, and tour the Shinkansen and conventional train lines with station staff. During the program, the children are supported by a train operator, and their love of trains is encouraged and their spirit of exploration is nurtured.

(Head office: Shibuya-ku, Tokyo; Representative Director: Keiko Kowaki; hereafter, "grow&partners"), which operates "Asuiku," a temporary childcare search and reservation service available on LINE, and JR East Startup Inc. (headquartered in Minato-ku, Tokyo; Hiroshi Shibata, President; hereinafter "JR East Startup"), a subsidiary of JR East that invests in venture companies and promotes collaboration, as one of the co-creation projects in the "JR East Startup Program. On Saturday, June 24, a special program called "Eki Iku" will be held, in which participants can experience contents unique to Ueno Station, such as a lecture on manners by station staff, a question-and-answer session, and a tour of the Shinkansen and conventional train lines, while their children are securely cared for at the station with a childcare worker.

You're going to the station?

Eki-iku is a unique program that allows children to get up close and personal with their favorite stations and trains while interacting with station staff, who are the dream of every child.
Childcare staff will provide excellent support during the program, allowing parents to leave their children with peace of mind and creating a fun weekend for both parents and children.

Outline of the event
Date: Saturday, June 24, 10:00 a.m. - 1:00 p.m.
Location: JR Ueno Station
Age: 4 and 5 year olds (middle and senior year)
Capacity: 2 courses of 12 students x 2 courses, total 24 students (4 childcare workers)
Fee: 12,000 yen (including lunch)
Contents:
(1) Greet the stationmaster at the childcare space set up at the station!
(2) Lecture on manners of train use taught by station staff
(3) Shinkansen platform tour with station staff (Course A)
(3) Tour of conventional train platforms with station staff (Course B)
4) Let's give shape to what we have seen! Creating artworks with artists
5) Fun lunch time with station staff
6) Special class "How to become a station attendant? How to become a driver?"
(7) Special class "What kind of jobs are there at the station?"
The contents and order may be subject to change. The works created by the participants will be displayed in Ueno Station.
Benefit: All children will receive a limited edition "Eki-iku" T-shirt (not for sale) for participants!

How to apply:
Asuiku" Official LINE (https://lin.ee/EVrN42pAfter registering as a friend to Asuiku & registering as a member of Asuiku, you will be able to access the special "Ekiku" page:https://parent.asuiku.net/ekiiku Please apply from

*In the event that there are too many applications, a drawing will be held. Winners and losers will be notified by 3 days after the application deadline. The deadline may be accelerated depending on the number of applications received, so please apply as early as possible.

The monitoring event

Eki-iku" was monitored exclusively by ASUKU members in April.
In addition to the smiles on the faces of the children who participated, parental satisfaction was as high as 9.2 (on a 10-point scale), according to a survey conducted after the event,
The kids just had a blast."
'It taught my parents the manners I'd been taught.'
It was a great time for me to interact with the station staff, who I normally don't get to talk to very often."
It was an invaluable experience for my son, who wants to be a station attendant."
We received feedback such as

Photo of the day

1. a commemorative photo in front of the Shinkansen!
2. lecture on manners by station staff

3. the Shinkansen can be seen at such a close distance!
4. enjoy lunch time with station staff

Refreshment for parents and guardians.

We also found that for parents in child-rearing households who normally have difficulty taking time alone, being able to spend three hours on their own while their children experience their favorite train content at "Eki-iku" proved to be of great value as valuable refreshment time.

With data showing that more than 90% of parents raising children are stressed on a daily basis, we believe that such "alone time" is important for both parents and their children.

What is ASUKU?

Asuiku, a temporary childcare search and reservation service operated by grow&partners Inc. that can be used via smartphone and LINE, is a system that allows users to search for available temporary childcare services 24 hours a day, 365 days a year in real time, make reservations, and complete payment in one minute.
Currently, approximately 50 childcare facilities, mainly in Tokyo, are available for online reservation.

All communication with childcare facilities and contact sheets can also be used from LINE, so even busy childcare providers can easily use the system in their spare time. This system makes the time-consuming process of applying for temporary childcare paperless, cashless, and phone-free, and has also won the 16th Kids Design Award and the Baby Tech Awards Special Award in 2022.

We are expanding our business with the aim of creating a society in which anyone can use safe and secure temporary childcare services at any time.
For more information.https://parent.asuiku.net/ From.