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KABACHAN HONPO begins distributing "W/Story - Life with a Baby Starting From Now -," an information content written by a midwife. Volume of 1 or 2 professional books

- The following is content from the press release -

(Head office: Chuo-ku, Osaka City) https://www.akachan.jp(hereinafter referred to as "Akachan Honpo") will begin to distribute information content written by a midwife, "W/Story - Life with a Baby Begins from Now on", on the official Akachan Honpo app on April 10 (Mon.).
This is one of the "W/ (DOUBLE SLASH) Double Slash" initiatives of Akachan Honpo and With Midwife, a company led by midwives who are experts in childbirth and childcare, and supervised and written by With Midwife Inc. With Midwife, Inc.
Weekly newsletters are sent to Akachan Honpo App members from 8 weeks pregnant to 52 weeks postpartum, according to their respective pregnancy and postpartum weeks.

Background of Initiatives

The environment surrounding "life with a baby" is fraught with many challenges. As a company that provides comprehensive support for child-rearing, Akachan Honpo aims to realize a society where people can have and raise children with peace of mind by gaining a thorough understanding of "life with a baby" and solving social issues that can be seen from this understanding.

Many people are anxious about their first pregnancy, childbirth, and child rearing. The world is full of information related to pregnancy, childbirth, and child rearing, but it is not easy to reach and collect correct information while assessing the reliability of each piece of information in the limited time available during pregnancy and child rearing.
Therefore, this initiative was launched to deliver more accurate information based on the knowledge of experts at the most appropriate time, and to be more accessible to the child-rearing generation, which led to the distribution of information content supervised and written by "With Midwife, Inc.", a company led by active midwives.

The total word count for all 84 articles is approximately 250,000 words. The volume is equivalent to one or two technical books. We support you in resolving your concerns about your first pregnancy, childbirth, and child-rearing, and in enjoying your pregnancy and child-rearing life together.

Delivery Details

-A total of 84 articles from 8 weeks of pregnancy to 52 weeks postpartum*1. Register as a member of Akachan Honpo (free of charge) and register your expected delivery date and the birth date of your child, and you will receive one article every week free of charge according to the number of weeks of your pregnancy and postpartum period.

-The book also includes medical information such as the various tests performed during the pregnancy checkup, gestational diabetes, minor problems such as swelling and constipation and how to deal with them, and the progress of childbirth, as well as suggestions on how to share household chores in preparation for postpartum life, family communication methods to avoid postpartum crisis, and the development of the baby at each monthly age. The book includes illustrations, charts, and videos of the baby's development.

1 The number of weeks of pregnancy and postpartum is a guide number of weeks supervised by a midwife.

Example of delivery content

<24 weeks gestation
It's time for a mid-term exam! What is gestational diabetes?
https://www.akachan.jp/topics/midwife/journal_m24/

<30 weeks postpartum
What you need to know! Key points about baby food and allergies
https://www.akachan.jp/topics/midwife/journal_b30/

[About Baby Bookstore].
Akachan Honpo aims to provide products, services, and information that meet the needs of our customers under the corporate message of "Smile Childcare. Akachan Honpo aims to provide products, services, and information that meet the needs of our customers under the corporate message "Akachan Honpo.
https://www.akachan.jp