- The following is content from the press release -
Nice to meet you. We are Maria Project Inc., a company that supports child-rearing through intellectual education (CEO: Tomomi Okuno, Shibuya-ku, Tokyo, Japan).
Regarding men and women in their 30s and 40s, housework time by life stage was 9 hours and 37 minutes per day for women with small children who have not yet entered elementary school, much longer than for women whose children are elementary school age or older and who are not married (NHK Broadcasting Culture Research Institute public opinion research department survey, 2020 survey ). Although men spend less time on housework, they work longer hours and are pressed for time in families with small children.
That is why we developed KIKASETE. After a picture book is read to the child on the app, it has a dialogue function that asks questions to elicit feelings and thoughts. Parents are able to communicate with their children by touching their thoughts while doing housework or their own things at the child's side who is playing the app. Until now, about 250 picture books have been released, ranging from folktales to original stories, and one parent commented on a picture book on the theme of global warming, "I thought the content would be difficult for a 4-year-old, but I was surprised that the child who read the book was interested in it, telling his or her siblings about it. This year, a total of nine picture books on the theme of housework and other topics will be released. (Currently, 19,000 downloads have been made, and 95.8% of those who have used the service for one month say they "felt their children's growth").
We have created many picture books for children to enjoy and learn from, based on the voices of parents who want their children to acquire the ability to survive in the coming age, etc. Through the release of this new release, we hope that "KIKASETE" will help parents and children to think together about the state of the family, and help parents who are pressed for time.
We understand that you are very busy, but we would be grateful if you could cover this issue and help us to reach more people with the help of the press.
Name: KIKASETE
◆ Contents: Intellectual education application to develop children's ability to think and communicate
Ages 3-10 Download and use currently free
Professional narrator reads the story, quizzes, and interacts with children to get them thinking
2/27 (Mon) 9 new picture books added
