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NTT DOCOMO launches "comotto," a brand to nurture children's growth. Offering content services to expand learning and a new parenting support program.

- The following is content from the press release -

NTT DOCOMO, INC. (NTT DOCOMO) will launch a new brand "comotto" to nurture children's growth together with their families. comotto" will launch on Wednesday, March 1, 2023, with content services that expand children's learning and the "comotto Child Rearing Support Program" that is both affordable and fun. comotto" is based on the concept of "More for the future of children. DOCOMO will provide learning and fun for children and their families through the collaborative creation of various industry partners and DOCOMO.

The "comotto" content service will offer a variety of services, including "d-kids", an educational application provided by DOCOMO, and DOCOMO original packages of content services provided by partner companies.
In conjunction with the launch of "comotto," "d-kids" will expand its collection of learning content to include the educational application "Think Think Think" by WonderPhi Inc. (hereinafter referred to as "WonderPhi"), and book content such as learning cartoons and programming content to encourage children to learn while having fun. Some of the "d-kids" content will be available for free*1 on the "comotto site," the brand website of "comotto.

In addition, educational services that can deepen knowledge and interest will be offered in a series of original docomo packages. As a first step, "Wonder Box for docomo," a distance learning program that delivers monthly STEAM*2 materials on a wide range of internationally recognized themes such as programming, science, and art, is scheduled to be offered in FY2023 in cooperation with WonderPhi, and will begin accepting advance entries from March 1, 2023 (Wednesday). Advance entries will be accepted from March 1, 2023 (Wed.).

In addition, free contents for children to enjoy and learn will be provided on the "comotto site. In cooperation with "Ohasuta," a program broadcast on the TV Tokyo network, "Mighty Ko Z's Job Special Skill Meikan by Ohasuta" will be distributed from Wednesday, March 22, 2023, focusing on various occupations and providing an opportunity for children to pursue their future dreams. In addition, "Hiramake," a video content that combines learning and puzzle solving, will be available from Wednesday, March 22, 2023! Nazotoki Gakushu by Ohasuta" will be available from Monday, March 6, 2023.

In addition, the "docomo Childcare Support Program" that DOCOMO has been offering since 2016 will be renewed as the "comotto Childcare Support Program". In addition to expanding the number of eligible customers and eligible plans, "dHealthcare" (free of charge for up to 3 months*3) will be newly added to the service benefits.
In addition, lottery awards such as invitation tickets to family events and discount coupons for use at d-point participating stores will be newly added, expanding the benefits for the child-rearing generation. These benefits can be obtained and used through "comotto for Supporters," a new application for parents and guardians.

DOCOMO has always provided services and programs to support the child-rearing generation. However, in today's world of increasing social uncertainty due to digitization and other factors, we believe it is important to nurture children's ability to survive in the future, including their ability to explore. As a company that provides a gateway to the digital world of smartphones and tablets, we have launched the "comotto" brand to provide the learning necessary for the current era and to support children's growth together with their families.
Information on "comotto" initiatives will be provided on the "comotto for Supporters" application and the "comotto" website.

In addition to this initiative, DOCOMO will continue to support the safe and secure use of smartphones by children through the "DOCOMO Smartphone Classes (safety classes for children and parents)*4" held at docomo Shops nationwide.

DOCOMO will continue to collaborate with partners through "comotto" to provide a series of services that will unlock the potential of children.

1 Communication fees will be charged separately.
2 STEAM is an educational concept that combines the initial letters of five words: Science, Technology, Engineering, Art, and Mathematics. It means learning that fosters the ability to find and solve problems. It reads "Steem.
3 New comotto Child Care Support Program subscribers are eligible for the benefit even if they are already using the paid version of "dHealthcare". Those who have enrolled in the "DOCOMO Childcare Support Program" and those who have enrolled in the past are not eligible for the benefit.
4 Please see below for information on "DOCOMO Smartphone Classes (Anshin Safety Classes for Children and Parents)".
https://study.smt.docomo.ne.jp/
comotto", "comotto Childcare Support Program", "dkids", "docomo Childcare Support Program", "dhealthcare", "comotto for Supporters", "dphoto" and "daccount" are trademarks or registered trademarks of NTT DOCOMO, Inc.

Exhibit 1: Overview of the "comotto" brand
Exhibit 2: Overview of "comotto" content services
Appendix 3: Outline of "comotto Childcare Support Program
Appendix 4: Overview of "comotto for Supporters" application for parents

Exhibit 1: Overview of the "comotto" brand

1. what is "comotto"?

This is a brand that provides learning and fun for children and their families through the collaborative creation of DOCOMO with various industry partners. We nurture children's growth through "content services" that expand learning and the "comotto child-rearing support program," a membership program that is both affordable and fun.

Brand concept

The future of children, more.

3. start date

Wednesday, March 1, 2023

Brand logo and key visuals

5. brand page

https://comotto.docomo.ne.jp/

Exhibit 2: Overview of "comotto" content services

1. list of "comotto" content services

nameContentsStart of provision
1dKidsWe will expand the contents of the "d-kids" application, an educational service we have been providing since 2013, adding "Think Sync", "Book Contents" and "Programming Contents".To be added sequentially starting Wednesday, March 1, 2023
2comotto siteA trial version of some content currently available on the "d-kids" application (paid version) is available free of charge on the "comotto site".
Contents]
Shimajiro Park
Precure Kazu-Asobi
Finger Drill
Work Collection
Jimmon
day labourer, esp. on the docks
Play and learn!
...Touch! Asobaby (to be added Wednesday, March 15)
Anpanman Otetsudai Dekade! (To be added on Tuesday, March 28)
Scheduled to be offered sequentially from Wednesday, March 1, 2023
3Wonder Box for docomoWonderbox, a STEAM education-themed distance learning service offered by WonderPhi, will be provided in a docomo package.Scheduled for summer 2023
* Advanced entries begin Wednesday, March 1, 2023
4Hiramake! Nazotoki Learning by OhasutaArchived contents of Nazotoki Learning broadcasted on TV Tokyo's "Ohasuta" program will be distributed.Monday, March 6, 2023
5Mighty Ko Z's Work Special Moves Name List by OhasutaWith the cooperation of TV Tokyo affiliate Ohasuta, "Mighty Ko Z's Job Special Techniques Meikan by Ohasuta" broadcasts will be distributed, as well as original content.Wednesday, March 22, 2023

2. "Think Think" content included in "d-kids

Service OverviewPopular problems from "Think Think", an educational app provided by WonderFi Inc. and used by more than 2.5 million users in 150 countries, will be added to "d-kids" to help develop thinking skills and shape sense.
Some problems will be offered on a monthly basis from "ThinkSync" in "Wonder Box for docomo".

Formats providedIncluded in the "d-kids" application, an educational service
Provider PartnersWonderfy Corporation
usage feedKids (monthly course): monthly fee 409 yen (tax included)
dKids (30-day course): 800 yen (tax included)
ThinkThink" will not be provided as a stand-alone product.
Supported modelsThe service is applicable to "d-kids" compatible models. For details, please refer to the "d-kids" website. (Please refer to the "d-kids" website for more details.https://dkids.docomo.ne.jp/pc/model_list)
Initially, only Android devices will be supported.

Book contents included in "d-kids

Service OverviewBook content will be added sequentially within the "Gakushu Manga" application provided by Picture Book Navi, Inc. within d-kids.
Formats providedIncluded in the "d-kids" learning manga app, an educational service
Provider PartnersPicture Book Navi Co.
usage feedKids (monthly course): monthly fee 409 yen (tax included)
dKids (30-day course): 800 yen (tax included)
We do not offer "Gakushu Manga" as a stand-alone product.
Supported modelsThe service is applicable to "d-kids" compatible models. For details, please refer to the "d-kids" website. (Please refer to the "d-kids" website for more details.https://dkids.docomo.ne.jp/pc/model_list)

4. programming contents included in "d-kids

Service OverviewWe will add a programming seminar for elementary school students to d-kids on March 1, 2023, to help them acquire thinking skills that will be useful in the future and to have fun with programming.
Formats providedIncluded in the programming seminar app for the "d-kids" intellectual education service
Provider PartnersDeNA Corporation
usage feedKids (monthly course): monthly fee 409 yen (tax included)
dKids (30-day course): 800 yen (tax included)
Programming Seminar" will not be offered as a stand-alone service.
Supported modelsThe service is applicable to "d-kids" compatible models. For details, please refer to the "d-kids" website. (Please refer to the "d-kids" website for more details.https://dkids.docomo.ne.jp/pc/model_list)

5. trial version of "d-kids" content on "comotto site

Service OverviewFrom March 1, 2023, we will release a series of free trial contents on the comotto site, which will allow users to experience some of the contents available on the d-kids educational app. Anyone can use this service without the need to register as a member.
Formats providedDistributed on the "comotto site".
Provider PartnersPartner companies that provide content for "d-kids
usage feefree
Communication fees will be charged separately.

6. "Wonder Box for docomo

(1) Outline
Service OverviewMonthly delivery of STEAM* materials combining digital and analog for ages 4-10
Distance learning program "Wonder Box" will be offered in the summer of 2023 through docomo Package, with pre-registration beginning on Wednesday, March 1, 2023.
Formats providedThe program is offered in the form of a materials kit and application materials. The kit materials include three types of educational materials in a box that is sent home monthly. In addition to "Think Think," a mathematical thinking skills teaching material provided by WonderPhi, Inc.
Provider PartnersWonderfy Corporation
usage feeundecided
Supported modelsundecided

The concept of education is a combination of the initial letters of five words: Science, Technology, Engineering, Art, and Mathematics. It means learning that fosters the ability to find and solve problems. It reads "Steem.

(2) "Wonder Box for docomo Advance Entry Campaign
Entry PeriodScheduled from Wednesday, March 1, 2023 to Wednesday, June 14, 2023
Entry Benefits(1) You can be eligible for a special enrollment campaign only for those who have entered the program ahead of time.
Details of the enrollment campaign will be sent to your registered e-mail address at a later date.
2) Content that will help you learn more about STEAM education and "Wonder Box for docomo" will be sent to you via email. (We plan to send content such as trial apps, workbooks, instructional videos, etc.)
Entry MethodEnter with your "d-account".
Please check the campaign website for details.
https://ssw.web.docomo.ne.jp/wb4d/index.html
Details to be announced on Wednesday, March 1, 2023 at 10:00 a.m.
remarksThe details of the campaign will be announced by e-mail to those who have entered in advance and on the campaign website.
The advance entry is not an application for membership in "Wonder Box for docomo".

7. "Hiramake! Nazotoki Gakushu by Ohasuta" 7.

Service OverviewThe puzzles can be solved with the knowledge of elementary school students, but junior high school students and adults can also think, "What is that? (Ryogo Matsumaru), a puzzle-solving puzzle that combines learning and puzzle-solving.
Archived on the "comotto site".
Formats providedThe video will be distributed on the "comotto website.
Provider PartnersShogakukan-Shueisha Productions Co.
usage feefree
Communication fees will be charged separately.

8. "Mighty Ko Z's Work Special Technique Name Book by Ohasuta"

Service OverviewThe program focuses on various occupations for elementary school students and provides an opportunity for children to pursue their dreams for the future.
The CG characters of "Mighty Ko Z," the heroes born from Ohasuta, will closely interview people in various occupations and introduce their amazing special tricks for their jobs.
The "comotto site" will distribute original content linked to the "Ohasuta" program broadcast on the TV Tokyo network in addition to the program broadcast on "Ohasuta.
Formats providedVideo streaming will be available on the "comotto site".
Provider PartnersShogakukan-Shueisha Productions Co.
usage feefree
Communication fees will be charged separately.

Appendix 3: Outline of "comotto Childcare Support Program

1. outline

DOCOMO will revise the "DOCOMO Childcare Support Program" that has been offered by DOCOMO since 2016, expanding the number of eligible customers and eligible plans, as well as the content of the benefits.

2. date of acceptance and start of provision

Wednesday, March 1, 2023

3. conditions of subscription, etc.

Published on Tuesday, December 20, 2022DOCOMO Childcare Support ProgramPlease refer to the "Notice of Revision.

4. additional benefits

(1) Service Benefits

In addition to the existing "dPhoto", "dKids", and "Cloud Space Option Plus 50GB", "dHealthcare" will be newly offered for free* for up to 3 months.

(2) Lottery benefits

Raffle for family-friendly products and invitational tickets to events.
The lottery benefits will be expanded gradually.

nameContentsApplication Period
1EMBOT Gifts & Experiences1,000 winners will receive a coupon for a free starter kit for the "embot" programming education service.

400 winners will be selected by drawing to attend an online seminar for parents that will explain programming study methods offered by e-Craft Inc.
Wednesday, March 1, 2023 - Sunday, March 12, 2023
2Yomiuri Giants tickets200 pairs of tickets to see the Yomiuri Giants will be drawn for 400 winners.Wednesday, March 1, 2023 - Saturday, March 25, 2023
(3) Digital coupons

We offer coupons that can be used in town and online. The coupons will be expanded gradually.

nameContentsProvision period
Wolt CreditWolt Japan will provide 2,000 yen worth of Wolt credits (2 x 1,000 yen worth) that can be used for takeout and delivery.Wednesday, March 1, 2023 - Sunday, March 31, 2024

New comotto Child Care Support Program subscribers are eligible for the benefit even if they are already using the paid version of "dHealthcare". Those who have enrolled in the "DOCOMO Childcare Support Program" and those who have enrolled in the past are not eligible for the benefit.

Appendix 4: Overview of "comotto for Supporters" application for parents

1. application overview

The newly launched "comotto for Supporters" application for parents and guardians allows users to earn and use lottery awards and digital coupons for the "comotto Childcare Support Program".
In the future, we will provide functions that enable a centralized understanding of content that encourages children's growth and services that allow children to have smartphones with peace of mind.

2. start date

Wednesday, March 1, 2023

3. usage fees

free
Communication fees will be charged separately for downloading and communication.

Supported OS and download location

(1) Android : OS8.0 or higher
(2) iOS : OS14.0 or higher
Download from the respective Android and iOS app stores.

5. "comotto for Supporters" benefits

Raffle prizes and digital coupons will be offered to "comotto for Supporters" users.

(1) Lottery benefits
nameContentsProvision period
T-League spectator tickets150 pairs of tickets to the Nojima T-League Playoff Finals, provided by T-League, a general incorporated association, will be raffled off to 300 lucky winners.Wednesday, March 1, 2023 - Sunday, March 12, 2023
Nishimatsuya Gift Card1,000 yen Nishimatsuya gift card worth 1,000 yen will be awarded to 1,000 winners each month by drawing, provided by Nishimatsuya Chain Co.Wednesday, March 1, 2023 - Thursday, February 29, 2024
Nishimatsuya Official Online Store CouponLtd. will offer 1,000 winners each month by drawing for a 500 yen Nishimatsuya official online store coupon, provided by the Nishimatsuya chain.Wednesday, March 1, 2023 - Thursday, February 29, 2024
(2) Digital coupons
nameContentsProvision period
kikito rental couponDevice trial service provided by docomo
A coupon for equipment rental worth 500 yen will be given for use at "kikito".
Wednesday, March 1, 2023 - Saturday, September 30, 2023

6. download campaign for "comotto for Supporters

Contentsimplementation period
The first 100,000 people to download the "comotto for Supporters" application and enter the application during the period will receive 100 d-points (limited time and limited use).Wednesday, March 1, 2023 - Friday, March 31, 2023
Points will be awarded a few days after entry.

Android" is a trademark of Google LLC.
iOS" is a registered trademark or trademark of Cisco Systems, Inc. or its affiliates in the United States and other countries and is used under license.

Information in the press release is current as of the date of the release. Please note that specifications, service contents, contact information, and other details are subject to change without notice.