- The following is content from the press release -
The latest survey on parenting by 2025 moms! 90% of moms have concerns and worries, 37% of moms feel it is difficult to talk to their families about their concerns.
LINE Corporation (hereinafter referred to as "LINE") will launch "#" on "LINE Open Chat" (hereinafter referred to as "Open Chat") in the "LINE" application, with the aim of supporting all users in the process of child-rearing, toward April, when the Child and Family Agency is newly established and more attention is paid to child-rearing. Talk on Opcha: Childcare Support Project" will be launched on Wednesday, March 15, 2012.
Open Chat is a service that allows users to enjoy conversations and exchange information in talk rooms about topics of interest and topics closely related to daily life. since its launch in 2019, demand has grown as an online place where people can easily connect over commonalities amidst the Corona disaster that limits real connections with others, and the cumulative The total number of users has surpassed 20 million*.
*Users who have agreed to the Open Chat Terms of Service as of the end of July 2022.
Currently, the "Pregnancy & Parenting" category of Open Chat is being used by many users who are raising children, and we have received comments such as, "It is helpful because I can use it when I need it and hear real voices," and "I can communicate with people easily. We are developing the "# Talk on Opcha: Supporting Child Rearing Project" together with 8 supporting companies and organizations in order to support moms and dads who are trying their best to make the most of Open Chat.
Project Summary
- Official open chat for endorsing companies and organizations!
Providing a place where moms and dads can get useful information and where users can casually talk with each other - Special project page opened to introduce open chats on themes related to "child-rearing
- Latest parenting survey of 300 2021 mothers nationwide is now available.
- Published interview with Yoppi, administrator of Open Chat on the subject of parenting.
Project Planning Background
This year's timing is more focused on child-rearing support, with the establishment of the Child and Family Affairs Agency in April. On the other hand, according to the Vital Statistics released by the Ministry of Health, Labor and Welfare in February this year, the number of births in 2022 will fall below 800,000 for the first time, and according to the International Attitude Survey (2020) by the Cabinet Office, the percentage of respondents who answered "not at all agree" or "somewhat disagree" to the question "Do you think Japan is an easy country to have and raise children? The total of 61% was much higher than that of Sweden and France, both of which are advanced countries in the child-rearing field.
In a survey conducted by Open Chat, 90%*1 of mothers answered that they "sometimes feel anxious or worried about child-rearing," while 37%*2 said they "have felt it difficult to talk to family members" about their child-rearing problems, and 55%*3 said they "have felt it difficult to talk to mommy friends or friends/acquaintances. *3, indicating that a certain number of mothers think it is difficult to talk to those close to them about their child-rearing problems.
*1 "Always" 31%, "Sometimes" 59% total *2 "Yes" 15%, "Somewhat" 22% total *3 "Yes" 23%, "Somewhat" 32% total
LINE's corporate mission is "CLOSING THE DISTANCE", which aims to create comfortable relationships by shortening the distance between people and people, and between people and information/services around the world. Currently, Open Chat is helping to solve various problems and concerns of users, including child-rearing, by bringing people closer together who have something in common. We have decided to launch this project as a first step, targeting users who are raising children, in order to support this situation. We will provide a place where people can casually talk with supporting companies and organizations that are working closely with those who are raising children, and use open chat to help resolve the worries and anxieties of mothers and fathers who are raising children alone.
■Official open chat for supporting companies and organizations!
Providing a place where moms and dads can get useful information and where users can casually talk with each other
Official open chats of companies and organizations that are working closely with people raising children will be opened for a limited period from March 15 to the end of May. The open chat will be operated on themes related to the products and services offered by the respective companies and organizations, and users will be able to enjoy posting useful information and contents, soliciting and answering questions, and interacting with other participating users. (There are some official open chats that have been opened before and some that will continue to operate after June.)
In addition, if you are a company or organization that supports this project and would like to establish an official open chat and would like to receive an official certification badge, please contact the Partnership Office athttps://partner.line.me/ja/partner/joinPlease contact us at
Everybody's Disaster Prevention Laboratory - My Personal Disaster Prevention: (KOKUA Co., Ltd.)
URL:https://lin.ee/BjLrEIU/gyjp
Is your home disaster preparedness ready? Disaster preparedness requirements vary depending on the family structure and location of residence.
Why don't we all talk about "Disaster Prevention at Home"? We will discuss about disaster prevention and provide information on disaster prevention to protect your family.
[Johnson Baby Official] Parenting Information Sharing Room: (Johnson & Johnson Consumer Health)
URL:https://lin.ee/EAFIr6F/gyjp
Johnson's® Baby provides a place where moms and dads raising children can casually talk and share their daily concerns and useful information about bedtime routines and skin care. In addition, the site provides information on campaigns and Johnson's Baby products related to child-rearing and childcare.
Consultation on child-rearing problems & useful information "Mama no Mikata PROJECT" by Studio Alice, Inc.
URL:https://lin.ee/VACH4lc/gyjp
This is an open chat to exchange information about child-rearing, including consultation on your concerns under the supervision of a midwife. We will also inform you of anniversaries and commemorative events related to your child's growth. We will continue to operate the site while staying close to mothers and fathers who are in the midst of raising their children.
Belle Maison "Nursery School Concerns Consultation Room" Active Nursery School Teachers & Childcare Product Development Professionals Answer Your Questions Senshukai Co.
URL:https://lin.ee/ccVp71Q/gyjp
We have a team of veteran nursery school teachers and childcare product professionals who plan more than 1,000 products a year to answer the various concerns of mothers and fathers with preschool children, such as "I don't know how to choose the right clothes for preschool..." and "My child gets upset every day and won't go to preschool..."!
Futago no Heya: (NPO Tsunagoru)
URL:https://lin.ee/iUTlKLc/gyjp
It is difficult to meet other families raising multiples. Anyone who is a mom or dad of twins or triplets is welcome to participate and freely post their problems, joys, difficulties, and casual comments.
Babies are interesting? by People Baby Institute: (People Inc.)
URL:https://lin.ee/IWElnDA/gyjp
In this open chat session, you can share your baby's behaviors, such as "Why does he/she do '00' so often?
Let's talk about children x food! BY [Official] Euglena: (Euglena Co., Ltd.)
URL:https://lin.ee/mI2qq3d/gyjp
Let's exchange information about "children x food", such as your problems and ideas about our sloppy meals, etc!
#eating disorder #eat unevenly #vegetable hatred #food education #infant food #children's rice #cutting corners #sloppy rice #safe and secure #additive-free #snacks
[Richell Official] Information Exchange for Pregnant Pregnant Mothers and Mothers' Birth Preparations and Baby Goods: (Richell Corporation)
URL:https://lin.ee/RwL2d0L/gyjp
This is an open chat to exchange information with mothers about baby goods and baby preparations that are really necessary. Let's talk together so that you can find baby goods that will make your time with your baby sparkle and happy.
Household Finance Help! Room to talk about deals, saving and money worries [LINE Monary officially operated by LINE Corporation]: (LINE Corporation)
URL:https://lin.ee/iHpGAA6/gyjp
Let's talk about deals, money-saving tips, and how to manage your money to help you with your finances.
We would love to hear about your money-saving techniques, how you make ends meet, and any other money matters that you had trouble with while raising your children.
＜List of companies and organizations supporting the project Company/Organization Name in alphabetical order
■Release of the latest parenting survey of 300 2021 mothers nationwide.
We conducted a survey of 316 women in their 20s to 40s with children regarding their parenting concerns and information gathering. The following is a summary of the actions that 2021 mothers raising children in the age of 2021 take when they are worried.
<Survey Summary
- 90% of mothers have concerns or worries about child rearing!
The No. 1 action when feeling anxious or worried is "consulting with family members," and the No. 2 is "consulting and gathering information on SNS and the Internet. - On the other hand, 37% of mothers have felt it difficult to talk to their families about their child-rearing problems
More than half (55%) of the respondents have felt it difficult to talk to their mothers' friends or acquaintances - The No. 1 source of information on child-rearing is "SNS and the Internet.
90% of mothers have concerns or worries about child rearing!
The No. 1 action when feeling anxious or worried is "consulting with family members," and the No. 2 is "consulting and gathering information on SNS and the Internet.
When asked if they feel anxious or worried about child-rearing (n=316, single answer), 90%* responded that they do, indicating that mothers raising children live with worries and anxieties on a daily basis. *Total of 31% "always" and 59% "sometimes
When asked what they do when they feel anxious or worried about child-rearing (n=284), "Talk to family" was ranked first at 78%, followed by "Consult or gather information on SNS or the Internet" at 66%, and "Talk to mommy friends" and "Talk to friends/acquaintances" at 37%. The second most common response was "consulting with family members" at 78%. It is clear that the use of SNS and the Internet is becoming more common, rather than consulting moms' friends and other familiar people.
On the other hand, 37% of mothers have felt it difficult to talk to their families about their child-rearing problems
More than half (55%) of the respondents have felt it difficult to talk to their mothers' friends or acquaintances
When those who answered that they have concerns or worries about child-rearing (n=284) were asked if they have ever felt it difficult to talk to their family about their child-rearing problems, 37%*1 responded "Yes," bringing to light the situation where even family, the most common source of advice, is sometimes difficult to talk to. In addition, 55%*2 of "mothers who have felt it difficult to talk to their friends, acquaintances, or acquaintances about their child-rearing problems" responded "Yes, I have. *1 "Yes" 15%, "somewhat agree" 22% total *2 "Yes" 23%, "somewhat agree" 32% total
The No. 1 source of information on child-rearing is "SNS and the Internet.
When asked "Where do you get information on child-rearing" (n=316, multiple answers), the top 8 results are as follows, indicating that information gathering via SNS and the Internet is becoming more common.
1st "SNS/Internet" 82%, 2nd "Family" 57%, 3rd "Moms' friends" 49%, 4th "Friends/acquaintances" 47%, 5th "TV" 35%, 6th "Doctors, midwives, childcare professionals and other professionals" 30%, 7th "Local government" 17%, 8th "Magazines" 12
Summary of Survey on Parenting Issues of 2025 Mothers
Surveyed by: LINE Corporation
Survey targets: LINE Research monitors, women in their 20s to 40s with children ages 0 to 5 living throughout Japan.
Survey method: Survey using the "LINE Research Platform
Survey Date : December 26, 2022
Valid responses: 316
*Numbers in tables/graphs are rounded to the first or second decimal place, so the total may not equal 100% or the same percentage may look different.
■Interview with Yoppy, the manager of the open chat on the subject of parenting, published.
We have published an interview with writer Yoppi, who established "Piyo-PiPi," an open chat room for users raising children, and became an official ambassador of the open chat. Currently, "Piyopipi" has more than 800 participants and is supported by users who are raising children. Please take a look at the article in which Yoppi talks about the appeal of open chat and child-rearing in an easy-to-understand way.
Interview with Yoppi:https://lin.ee/zItL1iB/gyjp
To participate in "Piyopipi", click here:https://lin.ee/HaPxIZX/gyjp
We also interviewed people who manage open chats on themes related to "parenting" about the appeal and usage of open chats. Here are some of the real voices of users who use Open Chat on a daily basis.
LINE Open Chat" has provided various functions in response to requests from users. We will continue to add and improve functions so that it can be used conveniently and safely in the daily lives of users. Furthermore, "LINE Open Chat" is operated under guidelines to maintain a safe and secure communication environment. Please refer to the "Safety and Security Guidelines" for details.https://openchat-jp.line.me/other/guideline
LINE Open Chat official website:https://openchat-jp.line.me/
LINE Open Chat" concept movie:https://www.youtube.com/watch?v=n2wuWqfNAZU
For inquiries regarding this matter, please contact
LINE Corporation Public Relations: Asahi TEL: 03-4316-2168 E-mail: press@linecorp.com
[*Reference.
24% of moms have used online exchanges, communities, and bulletin boards with people they have never met who are raising children
Nearly 90% of the respondents answered that the survey had led them to "resolve their worries and concerns about child rearing.
As social networking sites and the Internet have become popular ways to obtain information on child-rearing, we asked the respondents if they have "interacted online with people in child-rearing whom they have never met, or used online communities or bulletin boards where people in child-rearing gather" (n=316, single answer). 24% said they have, and the results were as follows The results showed that 24% of the respondents have used online communities or bulletin boards.
When those who responded that they do (n=75) were asked if they feel it has 'helped them resolve their parenting concerns and worries,' nearly 90%* responded that they do. Although only about 20% of moms are interacting online, the survey results from those who have experience with it indicate that it is a way to help resolve parenting concerns and worries. *Total of 28% "strongly agree" and 59% "somewhat agree
The reasons for online interaction and community/bulletin board use are
The top responses were "I can ask for advice that I can't say in real life," "I can ask for advice anytime," and "I don't have troublesome personal relationships.
When those who have used online interaction, communities, and bulletin boards (n=75, multiple answers) were asked the reason for their use, "Because I can ask for advice I can't say in real life," "Because I can ask for advice anytime," "Because there are no troublesome relationships," and "Because I can maintain a reasonable distance" came out on top, with the same percentage. The results were as follows.
Thanks to the distance that comes with being online, the ability to consult without worrying about time or content seems to be supported.
It is also believed that some of the 2021 mothers are connected with others with whom they have something in common, and have established a relationship where they can talk to each other easily.
