- The following is content from the press release -
CreativePocket Corporation, operator of the child-rearing media "memorico" and Family Tree Corporation, which supports the growth of mind and body with fruit, form a business alliance in a new "child-rearing x agriculture" initiative.
We want to make parenting for the first time a memorable day for moms and dads, a day of "I could do it, I could do it" rather than a day of "I had a hard time. The concept is to make parenting media "memorico" (https://memorico.jp/(located in Shinjuku-ku, Tokyo), which has released a new service that allows users to become micro-owners of orchards nationwide, has announced a business partnership with Family Tree Co.
Background of ▼Business Alliance
On February 28, the Ministry of Health, Labor and Welfare (MHLW) announced that the natural increase in the number of workers in 2022 was 780,000, the largest decrease ever, and 170,000 fewer than the previous year.
The number of births is said to have fallen below 800,000, a decade earlier than expected. The declining birthrate is shocking data for households that are currently raising children or are thinking of doing so in the future. Furthermore, according to data released last year by the Ministry of Agriculture, Forestry, and Fisheries' "Census of Agriculture, Forestry, and Fisheries, Current Survey of Agricultural Structure," the agricultural population has also fallen below 1.25 million and is in steady decline due to the aging of the farming population.
Against this backdrop, this business alliance is an initiative that transcends industry boundaries as an effort between companies that focus on "commemoration and memories.
▼ Project Outlook
While the image of "farming is old-fashioned" is majoring and not many new initiatives stand out in the industry, Family Tree Co. is taking a challenging approach with a new approach: "You can become a micro-owner of an orchard.
We aim to support both mental and physical growth, enriching the mind with fruit and developing agriculture.
Fruit trees are not planted and harvested, but rather are a story that begins with the sapling and continues through the four seasons, and is seen as an approach to food education with a long time horizon, connecting farmers and consumers through a strong bond.
With the declining birthrate, the number of children will decrease, but the density of memorials and memories will increase, and the way they are created will also change. This time, focusing on "commemoration and memories," we plan to develop various projects under the theme of "commemorative trees" that will add color to daily life.
The project was launched in order to make the time spent on one child and its upbringing a good memory for the future.
By leveraging and crossing the strengths of both companies' know-how in farm service and child-rearing media, we will maximize "memorials and memories.
▼ Future Outlook
First, they will jointly develop a business based on the theme of "commemorative trees" and work across industry boundaries. Furthermore, to bridge the gap between the agriculture and child-rearing industries, we plan to explore a warmer way of raising children and jointly create a heartwarming service with the axis of agriculture and baby tech that will lead to the future.
<Fruits and fruit trees to be partnered in the future
orange
apple (Malus domestica)
nectarine
Shine Muscat
Blueberry
Mango
strawberry
Melon
Each fruit-specific packaging and
Seasonal user experiences will be offered.
.
If you agree with this theme
Or we are looking for interested companies.
Limited availability of media advertising space and corporate plans to companies that apply.
We are also planning to hold an event that will connect 10 companies across industry boundaries.
We look forward to hearing from you.
Inquiry:https://creative-pocket.co.jp/contact/
■ Partner Company Information
Company Name : Family Tree Co.
Location : 7F, N&E BLD. 1-12-4 Ginza, Chuo-ku, Tokyo
Company HP :https://familytree.co.jp/
Business activities: 1. Farm service business 2. Production, processing and sales of agricultural products and retort pouch foods
3 Planning, drafting, implementation and consulting for events and PR activities 4 Internet media business 5 Any and all businesses incidental to the preceding items
■ Partner Company Information
Company Name : CreativePocket Inc.
Location : 7-22-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Company HP : https://creative-pocket.co.jp/
Parenting Media :https://memorico.jp/
Business description: Digital marketing business, media business, D2C business
