Sanrio English Master, an all-English learning material for toddlers that combines English and intellectual education, will be available at the main Sanrio Online Shop from March 20 (Mon.). Pre-orders are now being accepted.

- The following is content from the press release -

(Headquarters: Shinagawa-ku, Tokyo; "Sanrio") today announced the launch of "Sanrio English Master," an all-English educational material for children from ages 0 to 8, as the first product in its "edutainment" business, which combines entertainment and education. Sanrio English Master," an all-English English educational material for ages 0 to 8, will be available at the main Sanrio Online Shop from March 20 (Mon.). Sanrio English Master" is an English and knowledge-based learning tool based on the concept of "Can do" in English. The product is a Sanrio original educational material that combines English and intellectual education under the concept of "English 'Can' Grow".

Sanrio English Master finally goes on sale on March 20 (Mon.)

Sales will begin on March 20 (Mon.) at the main Sanrio Online Shop. The first delivery will be shipped sequentially from March 20 (Mon.), and the second delivery will be shipped sequentially from October 31 (Tue.). The second delivery will be made on Tuesday, October 31. Sanrio English Master" will include the following effective English learning methods: phonics (a method of learning the relationship between pronunciation and spelling), chants (a method of learning to pronounce English words and sentences to a certain rhythm), TPR (a method of learning to understand English by matching words with body movements), and more. This is a learning method that is effective for learning English. In addition, the program covers English grammar of junior high school students and can be used up to the high school level. In terms of intellectual education, we have a section on habits of life, a section for fostering the ability to think, and a section for increasing intellectual curiosity.

Outline of the product
◆The contents of the first delivery

This is a dual learning material of English and intellectual education for children from 0 to 1 year old and up.

• Movies
  In addition to the aforementioned phonics and chants, there is a corner where children can learn the stroke order of the alphabet, a nursery rhyme and dance corner with original arrangements to keep children entertained, and a variety of other activities to make learning English fun even for beginners.
  It also includes "learning in English" content such as story animations on developmentally appropriate lifestyle habits such as "greeting," "putting things away," and "putting on clothes," which lead to discipline, and "quizzes to develop thinking skills" supervised by a Tsukuba University professor.
• Picture Books
  A total of 13 picture books with content that deepens the animated story animation and trick books are available.
  Stimulate your child's creativity and nurture their ability to think and express themselves.
• Educational Toy
  We offer five types of products. We will enrich your child's English play.
  • Stuffed Toy: Stuffed character toys for imaginative and imaginative play.
  • Toy Blocks: English building blocks to develop thinking skills such as "word building" and "number sorting
  • Talking Stuffed Toy: A talking stuffed toy that encourages English speech
  • Portable DVD Player: only now! A dedicated DVD player for your go-to DVD player.
  • Dream Switch: A picture book storytelling projector. With a great design that fits in your bedroom, you can read to your child with special songs and animations in All English that can only be found here.

For the second delivery, we plan to deliver in-depth content that matches the age of intellectual curiosity development, such as "Story Animation for Everyday Wonders" and "Illustrated Book of Living Things and Work" for ages 3 to 4 and up.

About Sanrio English Master Ambassadors

The first 100 people to pre-order or purchase "Sanrio English Master" will be eligible to participate in the "Sanrio English Master Ambassadors" program. The "Sanrio English Master Ambassadors" will conduct questionnaires and round-table discussions about the educational materials, and each participant will receive an Amazon gift card for each survey. Details will be provided via email to those who are eligible.

Ambassador Program Application Guidelines

• Name: "Sanrio English Master Ambassador
• Eligibility: First 100 customers who reserve or purchase Sanrio English Master from February 2023.
• Terms:
  • If you are willing to fill out the survey
  • Those who are willing to do additional interviews, etc.
• Those who can post their impressions on Sanrio English Master's web page and SNS.
• Content: Each month, we will ask you to tell us what you think of the materials in a questionnaire. In addition, we will ask you to participate in additional hearings and roundtable discussions. The content of the hearings and roundtable discussions may be posted on the company's website and SNS.
• Application period: February 15, 2023 (Wed.) - May 5, 2023 (Fri.) *But the application will be closed as soon as it reaches the maximum number of applicants.
• Implementation period: April 2023 - September 2023

◆BUDDYEDDY

The character is filled with many points that naturally draw children's interest, including coloring and shape.

Right: Eddy, with his curly tail.
Left: Our friend Pita
To develop the characters, we used eye tracking, a technology that shows the trajectory of the eye's gaze to determine where and how much the eye looks. Through this experimentation on a large number of young children, we were able to identify the elements that naturally attract their eyes and make them look at the characters, which led to the creation of Eddy and Pita.

What is Sanrio English Master?

Sanrio, which has valued communication for more than 60 years based on its corporate philosophy "Minna Nakayaka" ("Let's all get along"), is entering the education business with "edutainment," which is a combination of entertainment and education.
As the first phase of the project, we have developed an all-English program that not only "learns English" but also "learns in English," incorporating the knowledge of experts in child development and English education, as well as the fun that only Sanrio can provide. We have developed this program by incorporating the knowledge of experts in infant development and English education, as well as the fun that only Sanrio can provide. This is a program that allows children to learn English in the comfort of their own home.
The original character "BUDDYEDDY," which was developed for this teaching material based on the results of demonstration experiments with young children, mainly features Eddy, who is characterized by his curly tail, and his friend Pita and other popular characters from Sanrio.