BTA2024 award-winning products announced

Moon Creative Lab opens a pop-up store for "Lullaby, an infant night crying and sleep training support app" at Isetan Shinjuku for a limited time.

- The following is content from the press release -

On February 16, 2023 (Thursday), a talk show on "Sleep & Beauty for Moms before and after Childbirth" by Dr. Arata Tomori, internal medicine and dermatologist, and Dr. Mariko Morita, sleep specialist and supervising doctor for the app Lullaby, will be held.

Lullaby, an infant sleep-support app for improving nighttime crying, developed by Moon Creative Lab (Palo Alto, CA/Tokyo, Japan; "Moon"), which creates new businesses from the ideas of over 44,000 employees and organizations around the world in the Mitsui & Co. Lullaby, an app to help babies cry at night and help them fall asleep, will have a pop-up store from February 16 (Thu) to February 21 (Tue) at Isetan Shinjuku Store, 6th floor.

Free talk show on February 16, "Sleep & Beauty for Moms Before and After Childbirth," about baby's nenes, sleep & beauty for moms before and after childbirth.

On the first day of the event, we will invite Dr. Arata Tomori, an internist and dermatologist, and Dr. Mariko Morita, a Lullaby supervising physician and sleep specialist, to hold a talk show on "Sleep & Beauty for Moms before and after Childbirth". They are a mother of three and also a woman doctor.

Date: Thursday, February 16, 2023 11:30 ~12:00
Cast: Dr. Arata Tomori, Internist and Dermatologist × Dr. Mariko Morita, Lullaby Supervisor and Sleep Specialist
Talk show theme: "Sleep & Beauty for Moms Before and After Childbirth
Admission: Free
Isetan event official website:https://www.mistore.jp/shopping/event/shinjuku_e/papamamabokuwatashi_10
Contact: Lullaby Management Office (Mail: hello@lullabysleepbaby.com)

Started selling Lullaby original sleepers and Nennei Consultation gift cards!

The pop-up store will sell Lullaby's original sleepers, perfect as baby gifts, and Lullaby's first Nen-ne consulting gift card. In addition, items from Sandesica and Ethen & Co, which sell goods to support the sleep of babies and mothers, and WRAY, a femcare brand that supports the sleep of mothers before and after childbirth, will be jointly exhibited.

<Products handled
Lullaby
Nemawake Consultation Gift Card
Original Sleeper
WRAY
Organic Women's Tea (black bean & rooibos blend)
Room wear
Sandesica
ISURU Crib
Ethen & Co.
Azuki bean eye pillow

*The above information is subject to change without notice.

Individual consultation with a CISA-certified pediatric sleep consultant!

During the pop-up event, a CISA-certified pediatric sleep consultant* with expertise in improving napping habits and infant sleep will give advice to pre-moms, pre-papas, and those with children aged 0 to 2 years old. The event will be held on the following dates The consultants will introduce methods to improve the sleeping rhythm of babies, which changes depending on their growth and environment, and to develop regular sleeping habits, and provide advice on individual concerns such as "babies don't sleep at a certain time at night" or "babies wake up repeatedly crying at night.
You can register for the event from the event list page in the Lullaby app.

*CISA Certified Pediatric Sleep Consultant: A consultant who has taken a course and been certified by CISA (Consultant of Infant Sleep Association, Pediatric Sleep Consultant Association). They work closely with mothers and fathers who are struggling with infant sleep and crying at night, and support the improvement of sleep habits while respecting each family's situation and philosophy based on scientifically grounded knowledge.

Lullaby Pop-up Store

Date & Time: Thursday, February 16 - Tuesday, February 21, 2023 10:00 ~ 20:00
Venue: Isetan Shinjuku 6th floor event hall "Pa-pa-ma-ma-bokuwa-tashi
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
*Click here for details on access to the venue.
(in Japanese history)https://www.mistore.jp/store/shinjuku/access.html)

What is Lullaby?
Lullaby is an app service that provides comprehensive support for mothers and fathers who are struggling with nighttime crying and bedtime routines of their infants and toddlers. The app can be used immediately by busy moms and dads.

Application Overview
App name: Lullaby -Application for improving infant's night crying and support for bedtime routines
Distribution Format : Application for smartphones (iOS and Android devices)
Download:https://lullaby.onelink.me/U1v1/14d80ddf
(It can also be downloaded from the QR code below)

Service Links
Official site:https://www.lullabysleepbaby.com/
Official Instagram:https://www.instagram.com/lullabysleepbaby/
Official HP of CISA Certified Pediatric Sleep Consultant:https://sleepconsultant.jp/

For inquiries, please contact
Lullaby Management Office
Email: hello@lullabysleepbaby.com

What is Moon Creative Lab?
Moon Creative Lab is a venture studio that promotes new business development and business incubation for the Mitsui & Co. group. Moon aims to create new businesses that will have an impact on the world by providing the functions and environment to discover and materialize ideas from the more than 44,000 employees of the Mitsui & Co. Moon aims to create new businesses that will have an impact on the world by providing the functions and environment to discover and materialize ideas from the more than 44,000 employees of the Mitsui & Co. For more information, please visit www.mooncreativelab.com.