- Below is the content from the press release--
(hereinafter "Kids Star"), in the Kufu Company Group, launched a new function "Mizuho Bank Coin Passbook" on December 15 (Thu.) in its "Gokko Land ( https://biz.kidsstar.co.jp/ )" social experience application for children.
Mizuho Bank, Ltd., which is sponsoring this function, is committed to financial and economic education, drawing on its extensive practical knowledge and expertise in finance accumulated through the provision of comprehensive financial services. With the acceleration of digitization in the education field, Mizuho Bank's opening of a store in "Gokko Land" was made possible by its desire to provide children with opportunities to learn about money while having fun.
As the first step in this initiative, we have begun offering a function that allows children to earn coins by experiencing work at various pavilions in "Gokko Land" and manage them in a "Coin Passbook". Through these functions, children will be able to experience financial and economic education while becoming familiar with coins and bankbooks together with their families. In addition, a second pavilion where children can learn "how to use money" is scheduled to open in 2023.
Experience simulated money management with the new "Mizuho Bank Coin Passbook" feature!
The "Mizuho Bank Coin Passbook" is a content that allows children to learn and experience money management. Children can manage their own coins obtained through their work at the various pavilions in "Gokko Land" in the "Coin Passbook" of Mizuho Bank, and use the coins in their favorite mini-games in the "Secret Channel" in the "Coin Passbook".
In the "Secret Channel," children can play special mini-games using the coins they have accumulated. In addition, there is a "scratch lottery" mini-game that can be played once a day. If the player wins the lottery, he or she will receive coins, and the "Money Mashiki" will be displayed, allowing children to learn about money as they play.
Mizuho Bank Gokko Land Commemorative Campaign
To commemorate the release of this function, a campaign will be conducted in which participants can win a "Children's Gift Certificate worth 3,000 yen" by lottery by answering a questionnaire accessible from the "Gokko Land" application.
■Campaign Period:
Thursday, December 15, 2022 - Tuesday, January 31, 2023
■Campaign Website:
https://www.mizuhobank.co.jp//retail/campaign/gokkoland/index.html
▼ "Mizuho Bank's Coin Passbook" function image video (YouTube "Gokko Land" channel)
https://www.youtube.com/watch?v=n1HPLV8WTL4
[About "Gokko Land," a social experience application for children https://biz.kidsstar.co.jp ]
Gokko-Land" developed and provided by Kids Star is a free social experience application that allows children to interactively learn about the workings of society through their favorite "pretend play" activities. Approximately 5 million households, or about one-third of the child-rearing generation (families), use the app*.
As of December 2022, more than 60 companies and organizations representing a variety of industries have opened pavilions in the "Gokko Land" to serve as a new branding and marketing method for the child-rearing generation. The event is being used as a new branding and marketing method for the child-rearing generation. Successful examples of sponsors and companies that have opened stalls include a significant increase in brand awareness, first recall, and trust, and have experienced solid results in brand lifts.
*This is a percentage of the number of households with children between the ages of 2 and 9 targeted by "Gokko Land".
・Application name: "Gokko Land," a social experience application for children
・Number of downloads: 5 million (as of December 2022)
・Ranking: No. 1 in AppStore and Google Play's popular free application ranking for children
・Awards : "13th Kids Design Award" " BabyTech Award Japan 2019", "Japan Child Rearing Support Award 2022"
・Assumed target age / 2-9 years old
・Download page : https://kb8x3.app.goo.gl/shZA
・Introduction video URL: https://youtu.be/KvY4S1-pMSc
[About Kids Star Inc. https://www. kidsstar.co.jp]
KidsStar Inc. provides a wide variety of educational and educational apps, including "Gokko-Land," a free social experience app that allows children to enjoy learning about how society works through games, as part of its product creation efforts to create experiences that "engage children. We also provide a variety of educational and educational apps and "Gokko-Land Times" media for parents and children to enjoy together.
Headquarters: Fujita Inzex Building 5F, 9-5 Shinsen-cho, Shibuya-ku, Tokyo 150-0045, Japan
Established: October 2014
Representative: Masahiro Hirata, President
Business: Digital content business for families
Phone: 03-6805-5625 (main)
