- The following is content from the press release -
Selection of toys recommended for babies 1-3 months of age.
Toys "R" Us, a subscription service for educational toys (headquartered in Nakano-ku, Tokyo; Norimichi Shida, President; hereinafter "the Company"), operator of Trana Corporation (headquartered in Nakano-ku, Tokyo; Norimichi Shida, President; hereinafter "Trana"), will begin accepting orders on September 5, 2022 (Monday) for a new service that packages toys for babies aged one to three months, "First Toysub! First Selection ("First Selection")" will begin accepting applications. Reservations and applications will be accepted from before the birth of the baby.
One of the major events during pregnancy is preparing for the birth of the baby. This includes "toys" to play with during the newborn period. The reality is that immediately after the birth, you are busy taking care of your baby, and it is difficult to fully consider what toys to purchase, both in terms of time and energy. In the past, there have been cases where customers have applied for Toys "R" Us during their pregnancy, or for Toys "R" Us during their "baby" period! and there have also been cases where we have received requests for "First Toy to ToySub! and many have expressed a desire to apply for Toys "R" Us during the pregnancy period. Therefore, Toys "R" Us has decided to offer Toys "R" Us to mothers and fathers immediately after delivery! has decided to offer this new service in order to support mothers and fathers immediately after the birth of their child.
Toysub has selected over 100,000 toys for First Selection! planners recommend three toys that are best suited for the nursery period from one month to three months of age for a two-month rental period. For busy moms and dads after giving birth, reservations and applications can be made during the pregnancy period. By completing the shipping procedure after the birth of your child, you will receive the toys around 1 month after birth. 990 yen including tax for 2 months is a very reasonable special plan.
First Toy Sub! Service Summary]
0 Fee: 990 yen (tax included)
0Minimum usage period: 2 months
0 Eligible ages: Can be applied from the period of pregnancy to 1.5 months of age.
How to apply
Pregnant customers: Please fill out the application form on the special page.
When you give birth to your child, Toyosupply! will send you a special web form to fill out and submit your first selection.
Please complete the shipping procedure.
Customers whose children are currently under 1.5 months old: Please fill out the application form on the special page.
*First Selection is a toy sub! Special Plan for those who will use the Regular Plan (3,674 yen/month) for more than 2 months.
*First Selection only is not available.
*After two months from the shipment of the First Selection, the regular Toys Sub! Plan (3,674 yen/month) will be automatically converted to the regular Toys "R" Us plan (3,674 yen/month).
Click here for special page
https://lp.toysub.net/lp_202209hajimete/index.html
Toys for Beginners! Introduction of toys to be sent in
We have a set of three toys that are perfect for babies between 1 and 3 months of age.
Toysub! Toy Planner has selected a set that includes a baby gym, an upright spoon, and a wrist rattle, all of which are great to have during the nursery period.
The actual product you receive may differ from the photo.
baby gym
This baby gym features a swinging toy that stimulates the baby's interest and five senses and supports the development of motor skills to move arms and legs. The natural wooden design is easy to fit in with the atmosphere of your room.
Rise and Fall Baby Gym
This is an ookagarikoboshi, which makes a gentle sound at a frequency of around 5,000 Hz that is easy for babies to hear. Around 1-2 months of age, babies are able to "follow" moving objects with their eyes, so showing it to them from a little distance encourages their visual development.
(corporate) restructuring
This rattle toy can be attached to a baby's wrist with Velcro. Even babies who do not yet have the strength to grip things can enjoy the gentle sound it makes with each movement of their hands, and it helps train motor skills since it involves a lot of movement.
Toys for Tots! Service Overview
This is an educational toy and toy subscription service for infants and toddlers aged 0 years 3 months to 6 years old, which began operations in November 2015. Toysub! allows users to exchange six educational toys for infants and toddlers (five toys for children 4 years and older) every two months at the earliest. Based on questionnaires completed at the time of application and at the time of toy return, our dedicated planners select the most suitable toys for each family and regularly deliver toys to infants and toddlers who are growing rapidly.
Expanding the organization under the corporate vision "Let's increase happy parent-child time. Toysub!", which plays a role in Trana's mission of "connecting toys and parents and children", has more than 12,000 users as of April 2022, and by August 2021, TPC Marketing Research, Inc. has more than 12,000 users as of April 2022, and was selected as the No. 1 customer in the educational toy subscription service market in a survey conducted by TPC Marketing Research, Inc. in August 2021. The company also aims to contribute to the SDGs (Sustainable Development Goals) by reducing toy waste and respecting the rights of employees.
Outline of Torana Inc.
Name: Torana Inc.
Representative: Norimichi Shida, Representative Director
Location: EFG Building 7F, 1-12-8 Maruyama, Nakano-ku, Tokyo
Date of establishment: March 6, 2015
Main Business: Subscription rental service for educational toys for ages 0-3 months to 6 years old, "Toysub! (https://toysub.net)
Corporate website: https://torana.co.jp/
Official Instagram:https://www.instagram.com/toysub_kids/
Official Twitter:https://twitter.com/toysub_
Toy subscription service Toysub! and operator Trana is launching a new service that packages toys for babies in their first month of life. The service can be reserved even before the birth of the baby, so it will now be one of the best ways to prepare for the birth of your baby!
Let's take a look at the details from the press release.