- The following is content from the press release -
〜Educational elements are added by including a parenting booklet and a picture book for babies.
FUNFAM Corporation (Head Office: Shinagawa-ku, Tokyo; President: Yasuyo Fujioka; hereafter referred to as "the Company") is pleased to announce a major renewal of its fixed-rate membership home-delivery baby food box "Gokan Gosai" with online cooking class experience, which will be launched in July, 2020.
(Head office: Chiyoda-ku, Tokyo; President: Hirofumi Sugawara), and will include a "Parental Childcare Book" and "Baby Book" produced by both companies. This will make a multifaceted contribution to infant care in the area of education through meals.
Baby Food Delivery Box "Gokan Gosai" to Support After-Corona Era's Child Rearing Families Renewed
Included in the package is a booklet produced by Hanugakkan-Shueisha Productions and White Paper!
FUNFAM Corporation (Head Office: Shinagawa-ku, Tokyo; President: Yasuyo Fujioka; hereafter "the Company") is pleased to announce a major renewal of its fixed-rate membership home-delivery baby food box "Gokan Gosai" with online cooking class experience, which will be launched in July 2020 and will be available from September 2022.
(Head office: Chiyoda-ku, Tokyo; President: Hirofumi Sugawara), and will include a "Parental Childcare Book" and "Baby Book" produced by both companies. This will make a multifaceted contribution to infant care in the area of education through meals.
Background
Our company was selected out of more than 100 companies that applied to participate in the "Kobogakkan Accelerator," a business co-sponsorship program jointly organized by Kobogakkan and Kobogakkan-Shueisha Productions. The Kobo-Gakkan Accelerator is a business creation program with the keyword "innovation to seed the children's future". Starting with the refinement of the concept of "Gokan Gosai," which is to nurture the five senses by the age of five through dietary education and contribute to the healthy upbringing of both parents and children, we worked with Kobogakkan-Shueisha Productions for a year to update "Gokan Gosai" in a variety of ways. This project was realized as an extension of those efforts.
■What is a ■Compatibility Statement?
This service was started by Yasuyo Fujioka (YASUYO), a full-fed baby food researcher and representative of FUNFAM, a company that specializes in infant foods. In order to make sure that your baby is safe and comfortable when it is born, we have selected all the products that are additive-free and suitable for babies, and have curated a selection of products that are easy to use and have the right nutritional balance for your baby.
The service not only delivers selected baby food, but also includes original recipes, ingredient checklists and online baby food classes. This service is a multifaceted solution to one of the most common concerns during infancy, food.
[Main contents
Full-boosting food products selected by a baby-food expert, which change every month.
Original recipes and ingredient checklist under the supervision of YASUYO, a baby-food researcher.
Online classes for advice on baby food and cooking tips
Details of this effort
The book includes a parent's book produced by Kobagakkan Shueisha Productions, a leading educational company in Japan that operates daycare centers, and a baby book produced by White Paper, a leading picture book publisher with one of Japan's largest roster of illustrated book artists. a leading picture book publisher and one of Japan's best-known picture book authors, will be included in the package.
With this, "Gokan Gosai" will be renewed as the world's first dietary education meal kit from Japan with an added educational element. World's first: A patent application has been filed after conducting an investigation of prior art.
The booklets included in the package have the following features.
Timely childcare booklet for parents by molar age: In order to contribute to childcare during infancy, which changes rapidly from day to day, you will receive a booklet according to your child's molar age every other molar (the molar age of your child is an odd-numbered molar).
Picture books for babies: Original picture books are delivered every even-numbered month. The book will be written by popular authors such as Akiyamakaze Saburo, Hiroko Arai, Yuko Ohmori, Kana Yoshino/Kitchen Minoru (in alphabetical order) and will be a fun book for both the red and red baby.
Educational content: Using the knowledge and experience of White paper and White paper, we have designed both the children's books and picture books to allow parents to learn as they communicate with their children, without the burden of raising a child.
Overview of the "Gokan Plus," a childcare booklet for parents produced by Kobukagakkan-Shueisha Productions.
We have been dealing with "education" for 50 years since our establishment, and have further utilized our experience in the "childcare" business.
In the area of childcare in particular, we have developed the generic name "Raku-shu Hoiku ®️", which emphasizes fun experiences and experiences that lead to "learning" in "play" and "living".
Based on the know-how gained from the "Raku-aku Daycare ®️", we have reflected the opinions of nursery school staff onsite to help solve the problems that parents face depending on the age of their children. In addition, the contents of the magazine include many opportunities for children to learn and enjoy themselves. The planning and production was done in cooperation with Kodomo Ribingu, which publishes Japan's most popular child-rearing magazines*, "Anfan" and "Gyutte". In addition to the perspectives of experts in the field of education, advice from the company's members who are senior parents, and carefully selected child-rearing information that new mothers "want to know now" under the supervision of the editorial department, this is a unique series of child-rearing publications.
Report by the Japanese ABC Association (January-June, 2022)
Outline of the picture books for babies produced by White Izumi.
We have been publishing the picture book magazine "MOE" (MOE for 44 years) and the childcare information magazine "kodomoe" (kodomoe for 9 years). As a "connoisseur of the picture book world," we have been introducing quality new and old titles through these two magazines, and have published many best-selling picture books. This time, we took advantage of this wealth of expertise to produce a picture book for babies. The keyword that is common to all seven books is "parental communication", with red eyes, colors, sounds, food, animals, and other subjects that are very close to red eyes. We aimed to create picture books that are both entertaining and relaxing, so that the children and their parents can turn the pages together and enjoy the "whole time" of the storytelling experience.
Outline of renewal products [Date of launch] September 1, 2022 (Thursday)
The booklet of this program will be included in the "Gokan Gosai" that will be delivered to your home in late September.
Price
Subscription Monthly
First 990 yen (tax included, free shipping)
After the second time: 4,860 yen (including shipping tax)
*Three contracts in total are required.
One-time purchase
5,400 yen (including shipping tax)
Site URL
https://www.clubyasuyo.com/gokangosai/
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Message from Shinkeiro Tsuzuki, President and Representative Director of Kobagakkan-Shueisha Productions Co.
While SHUEISHA has developed a wide range of businesses, all of them share the same philosophy of "edutainment". By combining the two contradictory concepts of "education" and "entertainment," we have created many new businesses. The underlying idea is that people can learn while having fun. Based on the essence we have cultivated through our experience in the education and childcare fields, we are proud that we have created a "fun and educational" book for parents. We hope that through this project, we can support FUNFAM's concept of "nurturing the five senses through food".
Message from Hirofumi Sugawara, President and Representative Director of White Paper Co.
Although White Izensha was founded 50 years ago with a focus on comics by small families, as the company's range of publications has expanded, it has lost its age and gender boundaries, and is now enjoyed by many different people.
In the field of picture books, MOE and kodomoe have been producing works that are both for preschoolers and adults, and we were thinking of publishing a first book that would expand the senses of Red Red Red as part of our 50th anniversary project. This was the perfect opportunity for us when we were approached by FUNFAM Co.
We hope that picture books, together with food, will help to nourish the children and help them to grow up healthy and happy.
Message from Yasuyo Fujioka, Representative Director, FUNFAM Co.
We will continue to provide emotional education through meals called "Gokan Gosai®". The five senses - taste (eyes), sight (eyes), hearing (ears), touch (hands) and smell (eyes) - are all nurtured through meals by the age of 5, the peak of the human brain's development. In terms of healthy life expectancy, dietary intake in childhood forms the basis of the rest of one's life and has the greatest influence on the nutritional balance. Full-bodied. Although the term "whole foods education" has become obsolete, we hope to redefine it with this product.
Company Profile
■FUNFAM Corporation
Representative: Yasuyo Fujioka, Representative Director
Location: Gotanda Sun Heights 911, 1-26-2, Gotanda, Shinagawa-ku, Tokyo 141-0031, Japan Established: July, 2011
In 2020, we will be offering a full-fat meal delivery and online consulting service for all your baby food needs. In 2020, we will offer a subscription service, Baby Food Box, which will allow for online consultation and full-fed baby food delivery to support the child-rearing generation throughout the country.
URL:https://funfam.jp/
Representative Director: Yasuyo Fujioka
Yasuyo Fujioka, Director, FUNFAM
Winner of the 16th Grand Prize for Entrepreneurship from the Japanese Chamber of Commerce.
The 9th "Extend Your Healthy Life Expectancy Award" (in the field of child health, sponsored by the Ministry of Health, Labour and Welfare)! Award (in the field of maternal health, sponsored by the Ministry of Health, Labor and Welfare)
Won the BABY TECH AWARD JAPAN2019 Excellence Award (lactation and feeding section in full-board, sponsored by Papasmile)
She worked in the cabin department of All Nippon Airways Co. After leaving the company, her child was allergic to foods and she consulted many doctors. She realized that there was a disconnect between medicine and food. The social problems she faced led her to found a company to research foods for infants and young children. Her vision is to increase the healthy life expectancy of people all over the world by nurturing the senses by the age of 5, and to enrich the quality of life. She holds 100 baby food classes a year for a total of 10,000 mothers to share her experience. He also founded Gokan Gosai®, a mail-order baby food service for Corona Disaster mothers.
WEB SITE:https://www.clubyasuyo.com/gokangosai/
YouTube :https://www.youtube.com/clubyasuyo
Instagram:https://www.instagram.com/gokangosai/
Twitter :https://twitter.com/GOKANGOSAI
Facebook:https://www.facebook.com/clubyasuyo/
Ltd.
Representative: Shinro Tsuzuki, President and Representative Director
Location: 2-30 Jinbocho, Jimbocho, Chiyoda-ku, Tokyo 101-8415 Showa Building Establishment: June 1967
Commercialization of domestic and foreign characters, planning and production of animation and TV programs, planning, production, and operation of events, publishing, and mail-order business. Other businesses include education for infants and primary school students, operation of outdoor education and hands-on activity facilities, correspondence courses, various childcare services, and operation of various public projects and PFI projects in collaboration with the national and local governments.
URL:https://www.shopro.co.jp/
Representative: Hirofumi Sugawara, President and Representative Director
Location: 2-2-2 Awaji-cho, Chiyoda-Kinzoku, Tokyo 101-0063 Establishment: February 1973
She has published 8 manga magazines including Hanato Yume, LaLa, and Young Animal, 10 magazines including MOE, which proposes a life with picture books, and kodomoe, an information magazine for mothers raising children. The company also publishes a number of picture books, including the Noraneko Gudan series, and sponsors the MOE Picture Book Store Award, contributing to the development of the picture book industry as a whole.
URL:https://www.hakusensha.co.jp/
Gokan Gosai, a subscription-based home-delivery baby food box with online cooking class experience developed by FUNFAM, winner of the 2019 Baby Tech Award Japan, was renewed in September. For this renewal, a childcare booklet and a picture book for babies will be included in cooperation with Shogakukan-Shueisha Productions and Hakusensha. I am curious to know what kind of book will be included!
Let's take a look at the details from the press release.