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CreativePocket survey of 200 parenting mothers and fathers on heat stroke prevention for babies. One in 50 babies experience heat stroke.

From the Editor

CreativePocket, which created BabyPasha, the BabyTech® Award Japan 2021 Commemorative and Record Category Excellence Award, and runs the parenting media memorico, conducted a survey on measures to prevent heat stroke in babies. One in 50 babies experience heat stroke, which is a topic of particular concern in this year of extreme heat.

Let's take a look at the details from the press release.

- Below is the content from the press release--

[Know before the summer of 2022! Preventing heat stroke in babies

I want to make summer memories with my kids! But many mums and dads may be worried about what to do to prevent heat stroke in their children⁉︎.
The editorial department of memorico conducted a survey of 200 mums and dads with children aged 0-3 years about how to prevent heat stroke in children.

[Full questionnaire]
(4 of them due to character count!)

  1. How do you protect your children from the heat when out and about?
  2. What do you pay most attention to when you go out?
  3. Indoors, what is the heat protection for children?
  4. What do you pay most attention to indoors?
  5. Has your child ever suffered from heat stroke?
  6. Tell us about your concerns or problems with your child's heat!
  7. 'I wish I'd known about it sooner!' Tell us what you wish you'd known sooner!

(more on this in the MEMORICO article!)

1. how do you protect your child from the heat when you go out?

Most of the 200 mothers and fathers used a combination of hydration and hats to prevent heat stroke when out and about.

2. what do you pay most attention to when you go out?

No. 1 'frequency of hydration': dehydration is said to have already occurred as soon as you feel thirsty.
No. 2 - temperature when going out: outdoor temperatures usually peak between 1pm and 2pm.
No. 3 'temperature in the stroller': contact-cooling sweat pads attached to the stroller or car seat can help!

3. indoors, how do you provide heat protection for children?

No. 1 'Appropriate air-conditioning temperature': according to the Ministry of the Environment, the recommended room temperature is 28°C in summer.
No. 2 'frequency of hydration': many mothers and fathers pay particular attention to hydration, both indoors and outdoors.

5. how many people experience heat stroke in children?

Of the 200 mums and dads, four had experienced heat stroke in their children.

The circumstances of heat stroke vary, but surprisingly, one person experienced heat stroke "while playing in the water".

It introduces outdoor and indoor heat protection and recommended cooling products.
Details of the survey results are available in our own media.

[Title]
Summer 2022 [1 in 50 people⁈] A major survey on the actual situation and measures against heat stroke in babies!
▶︎https://memorico.jp/%e3%82%a2%e3%82%a4%e3%83%86%e3%83%a0/3985/

What is the parenting media 'memorico'?

The parenting media memorico aims to solve the problems of mothers and fathers by providing useful information for parenting households, based on surveys of mothers and fathers who are actually raising children, including questionnaires.

We will deliver a lot of ideas to make parenting more fulfilling for mums and dads, so that they can make every day of parenting an anniversary of "done and done", rather than ending it with "I had trouble and it was hard"!

Website: https://memorico.jp/

About CreativePocket Ltd.

CreativePocket Inc. is a start-up company established on 12 May 2020 with the business concept of "Bringing excitement and intrigue to manufacturing". The company's main business is digital marketing support, and as its own D2C business, it is developing its own products for babies in the crawling period of their first child. We will continue to work on creating new services and products with a focus on households raising children.