- The following is content from the press release -
(STUDIO BÜKI; Head office: Shibuya-ku, Tokyo; President: Fukumi Kozlov; hereafter "the Company") has sold a cumulative total of more than 10,000 copies of BÜKI, a picture book that lets you become the main character of a story, from its launch at the end of December 2020 to April 2022. The company has sold a cumulative total of 10,000 books since its launch at the end of December 2020 through April 2022.
▼ Picture book BÜKI, where you can become the hero of the story
https://hellobuki.com/
10,000 children become the heroes of a picture book
BÜKI's picture books are personalized picture books that are created based on children's names and birthdays, allowing each child to become the main character of the story. The number "10,000" is not the number of books published, but the number of books actually delivered to children and the total number of books sold. 10,000 children have become the heroes of their own stories with BÜKI picture books.
Among the many million-selling picture books, "10,000 copies" may not be a large number. However, the fact that "10,000 copies" of a new genre of picture book, "personalized picture books," which are usually more expensive and sold through different channels, has achieved a cumulative total of 10,000 actual sales suggests that "personalized picture books" are in high demand as gifts for children. This indicates that there is a high demand for "personalized picture books" as gifts for children.
We launched our first book at the end of December 2020, launched two new titles in November 2021, and achieved 10,000 book sales in April 2022. Monthly sales have been on a steady growth trend, especially since the second half of 2021; in 2022, we expect to launch three new books, more than doubling sales from the previous year.
25 yen donated for each book sold
In commemoration of the 10,000th book sold, we will donate 25 yen for every book sold from today until the end of 2022 to Poketto no Kai, an organization that enriches the lives of children with severe disabilities in the community.
We will continue to seek various ways to contribute so that the society in which children grow up will be warmer and more enjoyable for them.
What is BÜKI's "picture book that makes you the hero of the story"?
Personalized picture books created from a child's name and birthday. We create and deliver one-of-a-kind, custom-made picture books for each child, in which the child becomes the main character.
Customers enter their child's name, birthday, and other data on the website, and the picture book is created on the spot. Customers can add messages and photos and change the story as they try out the picture book.
Picture book experience made possible by picture books and technology
We are leveraging digital technology to offer a new picture book experience that can be personalized and customized for each child. Personalized picture books in which the main character is the child himself/herself are said to make the child feel more "special" and improve his/her self-confidence compared to regular picture books. (*)
In an increasingly diverse society and lifestyle, what adults want children to experience is also becoming more diverse. Picture books and picture book experiences need to be diversified in the same way.
As the leading brand of personalized picture books in Japan, we hope to contribute to the development of the picture book/publishing industry by providing children with a new picture book experience.
With this unique digital technology, we want to create a world where any creator or publisher can deliver a special picture book for one small and special child that will become a treasure for that child.
In order to realize this future, we are working on alliances and collaborations with partner companies.
▼ Corporate Services
https://hellobuki.com/collaboration
*Source: National Literacy Trust
We will continue to provide picture books that feed children's hearts and minds.
BÜKI aims to create a society where children can continue to be excited about themselves through picture books in which everyone can be the main character.
We would like to continue to deliver picture books that accompany the ever-changing landscape of children, nurturing their self-esteem and their sense of "I am the hero of this world! I would like to continue to deliver such picture books that nurture children's self-esteem and their sense of "I am the hero of this world!
◆Company Profile
Company name: STUDIO BUKI Co.
Establishment: May 2019
Location: Maffice Kitasando, 3-15-3 Sendagaya, Shibuya-ku, Tokyo
Representative: Fukumi Kozlov, Representative Director
Business activities: Production and sales of picture books
URL:https://hellobuki.com/
Contact: yay@hellobuki.com
BÜKI, a personalized picture book that won the grand prize in the Learning and Play category of the BabyTech® Award Japan 2021, has sold more than 10,000 copies in total. The company aims to create a society where children can continue to be excited about themselves through picture books in which anyone can become the main character, and there are high expectations for new titles in the future.
Let's take a look at the details from the press release.