- The following is content from the press release -
Recruitment begins on April 1, 2022 to coincide with the start of implementation of the phased legal revision of the Child Care and Family Care Leave Law.
(Chuo-ku, Tokyo; President: Banyuki Hattori) is pleased to announce the release of its second service, "babycare+ for Business," as a childcare support service for businesses. The new service, "babycare+ for Business," will be released as the second service of the new "babycare+" brand based on the concept of "peace of mind for childcare.
As symbolized by the revised Child Care and Family Care Leave Law, the situation regarding work-life balance has changed dramatically in recent years, and job seekers are increasingly looking for companies where they can work with peace of mind during their changing life stages. Companies are required to provide not only systems but also an environment where employees can balance work and child rearing with peace of mind, and these efforts are expected to "reduce turnover," "recruit a diverse workforce," and "improve employee satisfaction. These efforts are directly linked to "reducing employee turnover," "recruiting diverse human resources," and "improving employee satisfaction.
BabyCare Plus for Business" is a service that supports childcare with "baby tech" and "expert advice" to help companies create a comfortable work environment for all employees, including those on maternity or childcare leave. The service is designed to support companies in their efforts to create a comfortable work environment for all employees, including those on maternity or childcare leave.
■Behind the demand for "childcare support" on the part of companies
The environment surrounding households raising children is changing due to a variety of factors, and a response is required.
- Increase in women's participation in society due to declining birthrate and aging population
- Difficulties in balancing work and childcare due to one-parent childcare
- Legislation to Promote Male Childcare
- Promotion of Workplace Reforms
Against the backdrop of these social changes, the following issues are now emerging on the corporate side.
- Prevent job turnover due to the burden of childcare
- Increased recruiting ability to secure new personnel
- Creation of an environment that facilitates childcare leave (phased implementation of legal revisions to the Child Care and Family Care Leave Law from April 1, 2022)
In addition to responding to the social movement to amend laws and regulations, efforts on the part of the company to create a comfortable work environment for all employees, including those on maternity or childcare leave, will lead to improved performance of the company as a whole.
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BabyCare Plus for Business" can help companies solve the following problems (examples)
- An employee leaves the company after maternity leave.
- Looking for specific benefit support for employees on maternity or paternity leave
- Unable to find concrete measures to support childcare for male employees.
- We want to promote the ease of working for families with children in our recruiting activities.
- I want to lead to an understanding of maternity leave in the workplace.
BabyCare Plus for Business" supports companies in addressing these issues by providing the environment required by the revised law (for example).
- Support for implementation of training related to childcare leave and postpartum parental leave
- Support for establishment of a consultation system (establishment of a consultation counter) regarding childcare leave and postpartum parental leave
Contact Us Page
https://babycare-plus.com/contents/business.html
*Only 30 companies will be accepted for the preliminary trial.
Please note that not all companies that apply will be eligible for the trial.
■ Effects that can be expected when the company side introduces
By supporting the balance between childcare and work for households raising children through the "Baby Tech" and "Advice from Experts" services,Increased employee satisfactionand,Increased sense of belonging to the organization, ,Improved employee performanceWe may be able to contribute to the
Specifically, the following results were obtained for AINENNE, which has already conducted a demonstration experiment.
- Reduced childcare stress
- Improved self-efficacy for child care
- Baby's sleep rhythm is regulated and parents have more time to sleep
*The above is the result of using AINENNE for more than one month, compared to those who did not use it.
*The product is also being introduced in the Ministry of Economy, Trade and Industry-led "Baby Tech Utilization Demonstration Experiment" from February to March 2022.
■Service Features (1) What AINENNE can do
- Light alarm: LED lights imitating the morning sun help create a daily rhythm.
- Cry Analysis: Inference of baby's emotions from cry
- Bed light: Bed light with blue light cut off to disturb sleep
- White Noise: White noise to mitigate noise
- Recommended wake-up time display: AI suggests recommended wake-up time
- App Linkage: Record and visualize your daily rhythm with an app.
■Service Features (2) What BabyCare Plus can do
- Implementation of introduction seminars by experts
- Short videos on childcare supervised by experts are available for viewing (*1)
- You can view childcare seminars (*2) by experts and ask questions directly by participating in LIVE. If you can't watch in real time, you can still view the archives.
- Post your questions and concerns about your childcare that are not enough to go directly to a pediatrician or specialist, but arise in the life of raising a child during maternity or paternity leave, for free on the web or through the application.
- Questions and concerns submitted will be responded to by our company using a combination of AI and human resources, and then answered by experts, who will respond to the inquirer as short video content and add it as content (*3).
- If the service is used by the employees, all IDs linked to the service will be able to use the service by linking IDs. Please make use of this service together with your employees' family members, grandparents, etc.
- IDs can be used in common with the "Papatto Ikkoji" childcare record application and the "ainenne" IoT device
*1: Short video content on childcare will be added from time to time.
*2: We also plan to hold regular monthly childcare seminars led by experts, and will add archived content as needed.
*3: Please understand that not all questions and concerns can be answered.
Company Profile
Company name: First Ascent Co.
Representative: Tomoyuki Hattori, Representative Director
Established: October 2012
Location: 2F Sagami Building, 7-13-6 Ginza, Chuo-ku, Tokyo
Business activities: Providing "babycare+" childcare support service, "Papatte Ikkoiku @ Baby Notebook" childcare support application, and "ainenne" bed light to support sleep.
Corporate:https://first-ascent.jp
Baby Care Plus:https://babycare-plus.com/contents/lp.html
Papa's Childcare:https://papaikuji.info
ainenne:https://ainenne.com
For inquiries regarding this matter, please contact
Company name: First Ascent Co.
Head office address: 2F Sagami Building, 7-13-6 Ginza, Chuo-ku, Tokyo
Established: October 23, 2012
URL: http://first-ascent.jp
E-mail: info@first-ascent.jp
First Ascent, which has announced a series of new initiatives since the launch of BabyCare Plus, has released "BabyCare Plus for Business," the second service under its BabyCare Plus brand to support corporate customers in raising children.
This service supports companies in their efforts to create a comfortable work environment for all employees, including those on maternity or childcare leave.
We have recently begun accepting trials from a limited number of 30 companies in advance.
Let's take a look at the details from the press release.