Akachan Honpo Lalaport Fukuoka Store, a specialty store supporting childbirth preparation and baby rearing, opens on Monday, April 25, 2022. BabyTech corner is also set up.

Akachan Honpo LaLaport Fukuoka Store, which will open on April 25, is a specialty store that supports childbirth preparation and baby rearing. The store will focus on products from maternity to around 12 months of age, and under the concept of wellness, it is designed to cater to diversified child-rearing styles by providing a place where customers can resolve questions about childbirth and child-rearing, and where they can see, touch, and select products.
In addition, a BabyTech corner will be set up. Here, visitors can directly see and touch BabyTech products to feel familiar with the technology that can be utilized for child-rearing and purchase the products.

Let's take a look at the details from the press release.

- The following is content from the press release -

(Head office: Chuo-ku, Osaka City), celebrating its 90th anniversary, will open Akachan Honpo LaLaport Fukuoka on April 25 (Monday) on the third floor of Mitsui Shopping Park LaLaport Fukuoka (Hakata-ku, Fukuoka City), a commercial facility operated by Mitsui Fudosan Co. (Headquartered in Chuo-ku, Tokyo).
This facility will be the first "Lalaport" in Kyushu.
Akachan Honpo will continue to support "life with a baby" in accordance with changes in the child-rearing environment and diversifying lifestyles.

The store will open as a "specialty store to support customers' preparations for childbirth and raising a baby" by focusing on products from maternity to around 12 months of age.

The Lalaport Fukuoka store is organized to make it easy to select and understand products, and to narrow down the sales floor by age group.
A new sales floor dedicated to the concept of "wellness" and a BabyTech corner have also been established.
The BabyTech corner will not only sell products, but also offer visitors the opportunity to directly see and touch the products to familiarize them with technology that can be used for child-rearing and propose initiatives to solve their worries and concerns about child-rearing.
As a specialty store that supports childbirth preparation and baby rearing, we aim to become a store that is loved by everyone in the community.

BabyTech

The BabyTech exhibit area was set up to allow visitors to see, touch, and purchase products and services that use technology to solve the challenges of child-rearing. We will introduce various items that utilize technology in accordance with the theme, and propose ways to make family life, including childcare, more convenient, enjoyable, and enriched.

*"BabyTech/BabyTech" is a trademark of Papa Smile Co.

■Sales floor with special attention

The sales floor is designed to be easy to select and understand, with a one-stop shopping area for products necessary for maternity and maternity preparations, and a product lineup focused on childcare for babies up to around 12 months of age.

<Wellness

What is folic acid? How much is needed?
We want to resolve such questions and create an opportunity to look at health.
We propose products that support care from the inside of the body for a healthier and richer everyday life.

<Sales by month and age

The sales area for educational toys and baby food is arranged by age group.
It is easy for anyone to buy and compare and purchase related products by the age of the month they want.

<Selecting a sales floor by looking and touching

A wide variety of strollers, baby carriages, and other products that you would like to see and try out in person are on display.
Visitors can also try wipes and disposable diapers that come in contact with babies' skin.

■Opening Sale Held

An opening sale will be held from Monday, April 25 to Thursday, May 5.
We look forward to welcoming you to our store with a variety of specially priced items available only at the Lalaport Fukuoka store.
As a special offer to commemorate the opening, "99% Water Super Hand Wet Wipes (30 sheets)" will be given to those who make a purchase during the sale period. (Limited to the first 200 customers each day *One per family)
For four days from April 25 (Mon.) to April 28 (Thu.), all items will receive 10X points. In addition, as a special event, from April 25 (Mon.) through May 1 (Sun.), 15 times points will be offered on eligible items with the use of premium coupons.

■Save money by registering as a member of Akachanhonpo

Registering as a point and app member with no enrollment or annual fee offers a variety of benefits. By registering for the app, you can receive special deals and coupons. In addition, customers who register their expected delivery date will receive a set containing samples and other items, a maternity key chain, and a premium coupon for discounts on eligible products.

■Outline of stores