From KickStarter.
FitOn: World's 1st Blood Oxygen Saturation Smartwatch
FitOn is a comprehensive fitness tracker with SpO2 (blood oxygen saturation) + HRV (heart rate variability) + respiration measurement This is the position of the company.
A key point that is a world first is the ability to measure blood oxygen saturation. There does not seem to be any smartwatch on the market that can do this. Water resistance is IP68, which is perfectly acceptable for applications such as swimming in a pool or the ocean. However, it should not be used in deep (severe water pressure) environments. The data measured by FitOn can be linked via Bluetooth to a smartphone app for data storage and analysis.
The lowest price is 49$ at this time. The market price is expected to be around 80$ and they would like to sell it.