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Report article on BTA2023 Grand Prize and Special Award Ceremony and Award-Winning Product Presentations is now available.

BabyTech® Awards 2023 Grand Prize, Excellence Award, and Special Award Winning Products

The Grand Prize for the best product in each of the 12 categories of the "BabyTech® Awards 2023" and the Awards of Excellence for the next best product were selected by the judging committee after rigorous screening. In addition, the "Akachan Honpo Award" by a platinum sponsor and the "Mom & Dad Community Award" by a community of moms and dads who use BabyTech were also selected as special awards.

Breastfeeding and Eating Section

Grand Prize

baby's fun!(sketchbook, Inc.)

For childcare facilities DX support service for school lunches, covering everything from menu planning to meal kit delivery and nutrition education content.

• I sympathize with your commitment to safe and secure food, as the impetus for developing this service came from the birth of your own child. As a platform for food and nutrition education, it is likely to generate a variety of projects as it connects various players and accumulates information.
• As you mentioned in your presentation, it would be nice if the service becomes more in line with children's growth through future partnerships with ICT companies. I felt the future potential of this service.

Excellence Award

Kidslation(Patchwork Quilt Co.)

Frozen infant food subscription EC with a focus on food quality, taste, and nutrition

• As a 100% subsidiary of a major food company, it would have a high level of social credibility. A business model that adds verification to the process would also be able to operate while clarifying various types of evidence. The fact that the company asks dietitians working at daycare centers to create recipes leaves room to add more professionalism to the process, and we have high expectations for this.

Children's Learning and Play Division

Grand Prize

Toy sub!(Trana Corporation)

Toy subscription that recommends and rents toys tailored to each child based on 1 million user reviews

• I liked the service because it is rooted in the idea that even after a toy has been used, there are people who will use it again, and who value things. I thought that the data on children's personalities and toy preferences accumulated through this ongoing service would be valuable.
• I think this will contribute to sustainability in terms of reducing the number of toys that are thrown away. I think it would be even better if this cycle could be turned around to a stage where the quality of new toys can be further improved.

Excellence Award

TODO English（Enuma Japan LLC)

An English learning app with an overwhelming amount of English input and an intuitive curriculum that allows you to continue learning while having fun.

• I felt that the method was solid, as it traced the process of learning a language naturally, in that you can intuitively learn the necessary foundations (reading, listening, writing, and speaking) without being conscious of "studying" English, and in that the progress of learning is objectively reported.

Crete class(AMAZING EDTECH PTE. LTD)

Math learning application starting at age 3, fostering the acquisition of number images, logic and thinking skills.

• I felt that the design is easy to understand, assuming that children will touch it, and that it is designed to make it difficult for them to perform operations other than those intended. The content of the curriculum is sufficient for elementary education in arithmetic.

Safety Measures and Monitoring Division (3 Excellence Awards were selected due to the large number of entries)

Grand Prize

Body Movement Sensor for Infants Baby Alarm E-202 (Sea Star, Inc.)

Body movement sensor for infants that can be worn in diapers. Scheduled to go on sale on January 1, 2024.

• I think this is a wonderful product that can be used as an inexpensive SIDS prevention measure, with the end user in mind being the home. It is desirable that body movement sensors for infants, which have a strong image of being used in daycare centers and hospitals, can now be introduced at home.
• The approach of reducing the risk of SIDS by increasing the chance of noticing respiratory arrest, the stand-alone sensor and alarm, and the attitude of making it something that can be used by many people at a low price are encouraging.

Excellence Award

CuboAi Sleep Safety Bundle(Un-nun Technology Co., Ltd.)

A set of baby sleep-watching camera and sensor pad with more than 20 diverse functions. It detects and notifies when the baby's face is covered or when the baby is unable to turn over. This year, more than five new functions have been added, including a coughing detection function and enhanced detection accuracy.

• I think it is wonderful that the company is not content to rest on its laurels with the general consumer support it has received at Amazon, and that it has no hesitation in adding new functions to its product lineup.

Siesta BeBe Series" body motion sensor for sleep and infants(Global Electronics Corporation)

A mat-type body motion monitoring system (by breathing) that has been installed in many medical institutions and daycare facilities. Equipped with a noise cancellation function that reduces false alarms and lost alarms with high accuracy even in places where a lot of vibration noise is generated, such as daycare facilities.

• I felt that the sensor was sincere about the fact that misreporting can worsen the working environment and reduce the reliability of the product. I also liked the company's attitude of thoroughly pursuing its own strong points. The commercialization of the product for both newborns and infants is also challenging.

Hello! Family. HaloCoco/HaloPochi/HaloMoni(Kokuyo Corporation)

A terminal to monitor the location of family members (Harokoko) A tag to watch for forgotten belongings such as calligraphy tools (Harotagu), a button to press when an errand is completed and record it in an app (Haropochi), and a smart monitor that allows parents and children to exchange messages (Haromoni)

• While there are competing products in the single product category, I feel that they are very useful as an integrated group of tools that can be linked together, can record actions and connect to communication, and can communicate remotely without the use of a smart phone. We look forward to seeing more new devices from this family in the future.

Safety devices to assist in preventing pick-up buses from being left behind

Grand Prize

B-004 Safety device for "Sustainamotion" watch-over system (SM-AS)
(Samurai Sword Co., Ltd.)

Automatic detection type safety device conforming to MLIT guidelines. Installation cable is also included in one package, enabling installation in 2 hours per unit.

• I think this product was developed with an awareness of what kind of functions would be safe and easy to understand when viewed from the perspective of the general public, not necessarily because it is in the childcare industry. The product is also highly versatile throughout society, and we can expect to see it expand into many other areas in the future.
• I was surprised at the current lack of progress in the installation of automatic detection safety devices in pick-up and drop-off buses, despite the tragic accidents that have occurred. I thought this product would reduce the possibility of accidents by being introduced by next spring.

Excellence Award

Anti-left behind in car device SOS-0006(TCI Corporation)

Conforms to MLIT guidelines. Visually checkable. Simple operation with only one button. Constructed with highly reliable parts that only a manufacturer of safety equipment for special vehicles can provide. Can be installed in as little as one hour.

• From special vehicle monitoring to developing a product to prevent being left behind on buses. I think it is wonderful that you have made the product more practical by reducing malfunctions. The fact that we were able to use examples from South Korea, an advanced country in the field of anti-leaving devices, was also a step forward because of our advanced efforts.

MAMORU(H.K.S. Co., Ltd.)

Conforms to MLIT guidelines. Automatic detection. While other companies require the driver to press the confirmation button at the end of the bus every time the engine is stopped, this product has a unique specification that requires the confirmation button only when the key is removed. This product reduces the number of times the confirmation button needs to be pressed in many daily tasks such as car washing, refueling, and parking lot transfers.

• With so many products being released by various companies, it is necessary to improve convenience, and I thought the tuning of the equipment to be closer to the driver, as only an auto parts company can do, was excellent.

Fertility and Pregnancy Department

Grand Prize

Postpartum care application mamaniere(POLA Inc.)

Analyzes the mental and physical condition of mothers using our unique facial analysis technology. We propose care and information recommended for postpartum mothers in their current situation. Supporting the unstable period of physical and mental health by collaborating with multiple postpartum care services.

• The concept of the program is wonderful in that it is based on the idea of "creating a society in which postpartum women can live their postnatal lives with a relaxed mind and body." The program's strength is its ability to analyze the state of a woman's face to understand her condition, which leads to self-care and awareness of the need for help from those around her.
• The website offers free "facial analysis" to help postpartum mothers who often put off taking care of themselves mentally and physically, and I believe it will be a great help to mothers around the world. I felt that the production, which was sponsored by a number of companies, made good use of POLA's corporate image.

Health and daily care Department

Grand Prize

Dental Light - a new way to visualize dental plaque and promote plaque removal.(Dentoppi Co., Ltd.)

A device including a filter that can reproduce plaque visibility by the QLF method in a compact and inexpensive manner. Visualization allows efficient removal of plaque and prevents the harmful effects of "overbrushing".

• The ability to check for over- or under-brushing of toothpaste for only 800 yen is revolutionary. Sales channels are likely to increase in the future.
• The concept of various risks for periodontal disease has become increasingly important in recent years. Dental care is essential for everyone from infants to the elderly. I am looking forward to seeing this product spread in many areas in the future. The concept of various risks of periodontal disease has been gaining importance in recent years. Dental care is essential for everyone from infants to the elderly. I am looking forward to seeing this product spread in many areas in the future.

Excellence Award

Cranial orthopedic helmet Qurum + fitting support app metto ( metto for doctor )(Japan Medical Company, Inc.)

Development of cranial deformity correction helmets, which until now have only been available in Europe and the U.S., for comfortable use in hot and humid Japan and other Asian countries (Qurum). An application that allows doctors and patients' families to manage treatment progress and support wearing the helmet (metto).

• I feel that advocating the concept of "early consultation with a specialist for baby head distortion" is an area that has not been well recognized in Japan until now. I thought that a support application would provide peace of mind by comfortably performing the correct helmet fitting and visualizing the results of treatment.

Smart Bath Mat(ISSIN Corporation)

Automatically record your weight just by getting on the scale every day. Free yourself from the stress of getting on the scale. Allows you to unconsciously measure your weight, an important indicator of your health. Suitable for pregnant women, babies, and infants.

• I like the approach of promoting the simple habit of getting on the scale and working with the analysis and coaching software. I also like the MV of health promotion for a world full of life.

Electric Nasal Aspirator SHUPOT(Pigeon Corporation)

Twice the suction flow compared to existing products. Nasal drain catcher to reduce the cleaning area. Electric nasal aspirator with various innovations such as sound-absorbing materials for quiet operation.

• It is wonderful that we have reduced discomfort by making the product easier to use by realizing "efficient nasal aspiration" and "further easy care" as a result of further improvements after the development in 2018!

Commemorations, Records, and Memories

Grand Prize

Plump hand memory(CreativePocket Corporation)

Unlike handprints and footprints stamped with ink, this kit uses resin that feels almost like human skin, allowing you to leave a three-dimensional handprint and footprint as a record of your baby or child's growth.

• Following the printer that turned 2D into 3D, the idea of coming up with a product service that is not just a shape, but also a feeling, is a hat-tip to the company. I take my hat off to the company for coming up with the idea of making a product service that is not just a shape, but also a feeling. I hope that the company will continue to create services that allow us to preserve the process of our children's growth through the power of their ideas.
• I thought the idea of preserving the sensory experience was wonderful. I think it is an interesting way to preserve information felt with the five senses, which is different from the information that remains on video, by focusing more on reality or combining the senses.

Excellence Award

Echo Photo Poster" made from echo photos(Idea Puzzle Design Office)

EC, a semi-custom echo photo poster production service that can be completed on a smartphone using echo photos given at ultrasound examinations during pregnancy checkups.

• I feel that the environment in which echo photographs are casually displayed is in itself a place of acceptance for children and leads to the formation of attachment. The fact that the design is so casual and celestial, and that there are so many different variations, makes me feel the power of family relationships and design, and the power of design to be close to the child.

Parent Support Services

Grand Prize

Pair Chill, a talk app that connects single parents in similar situations and allows them to consult with each other(General Incorporated Association Pair Chill)

A talk app where single parents from all over Japan can casually chat and discuss parenting, work, finances, housework, etc. with other single parents in diverse circumstances.

• I could see that you are earnestly tackling the difficult area of applications to relieve loneliness in accordance with the circumstances of single parents. I would like to support them.
• As the coined term "lone parenting" suggests, the mental distress caused by the loneliness of single parents can be a harrowing experience for both the parents themselves and their children, and I commend the company for creating a system that is easy to understand for single parents with low IT literacy and for successfully lowering the registration hurdle.

Excellence Award

CHARICO(JR East Urban Development Co.)

Subscription-type service that combines a fixed-rate rental service for electric bicycles for children, a necessity for the child-rearing generation, with a dedicated bicycle parking lot near a station.

• Electric bicycles for carrying children are highly convenient, but there are issues such as cost and longevity of use, and many households have trouble finding a place to store the bicycles. We hope to realize such problems as a mobility sharing model.

Parenting application "cope"(Ezaki Glico Co., Ltd.)

A parenting app that supports childcare by working with families for 1000 days from pregnancy to childcare.

• The first 1,000 days of pregnancy. I thought it was good that the service could be used free of charge to provide a guideline for comfort during this important period that builds the foundation of the child's mind and body. It is wonderful that the service also serves as a marketing tool for Glico.

Male Maternity Leave Support

Excellence Award

OYA.NOTE, a maternity preparation management service for couples working together(Hahakala Corporation)

A service that allows couples to share and manage birth preparations even before the birth of their child. (Name changed from Wedoo when Qualified was awarded)

• I thought it was an interesting system from the perspective of managing childcare preparation as a couple through tasks, and the discount rate for supplies changes depending on the husband's participation rate. I thought it would be easier to use if the required tasks were tailored to individual circumstances.

Career Support

Grand Prize

Career support services for working mothers centered on MAMABOLAN
(mog Inc.)

An online service for working mothers to think about their own careers and expand their possibilities, centering on "MAMABORUN," in which working mothers on childcare leave intern at other companies.

• I thought this service was possible only because the organization is capable of providing various entry and exit services that provide career support from the perspective of parties working while having children. It seems to be a step toward a society where people can work in a lively and well-balanced manner.
• The service is designed to follow up on the career development of working mothers by proposing and consulting on ways for working mothers to return to work, change jobs, or start their own businesses, etc., a system that will greatly benefit both companies and mothers, and is highly evaluated for its linkage with the current background and expected future effects.

Excellence Award

MOMIT - a learning lab for mothers(Stance Dot LLC)

Online IT learning school for moms. One-on-one lessons and tailor-made curriculum support a variety of learning styles to fit each mom's needs.

• As the value of earning substantial income while improving skills in a little time spreads, I think more and more people will participate. Although not directly related to child-rearing, it is likely to be popular among fathers in their 40s and older.

Childcare ICT Division

Grand Prize

Childcare Bank! Palette(Nextbeat Inc.)

Staff management tool specialized for childcare facilities. Engagement survey (visualization of empathy, relationship, and trust toward the facility and corporation) to prevent personnel outflow, retain childcare staff, and solve management issues.

• I think the DX support is attractive because it increases the engagement of childcare workers with the preschool, which leads to value creation as human capital. I think it is good that it is connected to support for the director, who is also a manager.
• The high turnover rate in the industry as a whole is a chronic problem, and since the retention of childcare workers is directly related to the trust of parents, improving the retention rate is an issue that needs to be addressed immediately. While there is originality in using a system to connect those who provide management and those who receive it, the challenge is to lower the hurdle for new introduction.

Excellence Award

Childcare Bank! Connect(Nextbeat Inc.)

Management system specializing in shift attendance and staff management functions for the childcare industry. The system reflects the opinions of more than 20,000 childcare facilities throughout Japan that have transactions with the company's recruitment support service for childcare facilities, "Childcare Worker Bank! a recruitment support service for childcare facilities.

• I thought the impact was significant in that it helped to advance the DX of childcare centers by pinpointing labor management, creating a comfortable work environment, and increasing the time for communication within the centers to improve the quality of childcare.

Brain- beacon Childcare Tracker(MJ Corporation)

Real-time detection of preschoolers' whereabouts using beacons. Detection of approaching dangerous areas and escaping from the preschool. Data such as the behavior of each child at a specific time and contact information with friends can also be used for verification purposes.

• The development of a system using beacons as a tool to prevent the recent sad accidents in childcare facilities is mind-boggling. The accumulation of aggregate data will not only prevent accidents and ensure safety, but is also intended to be used for the content of childcare, a product that makes the most of the company's past achievements.

Reliefnap Beacon Watch(YEC Solutions, Inc.)

Beacon-based monitoring service. Bus mode to monitor the number of people getting on and off the school bus to prevent forgetting to pick up or drop off children. The "Watch over the children" mode allows you to easily check the number of children at the time of departure from the school or the park for out-of-school activities. The app notifies you if a child leaves the caregiver after getting off the bus to prevent lost and found children.

• Even if it is a human error, accidents involving left-behind should not happen. I think this is a very good, simple and efficient function to reduce the incidence rate to as close to zero as possible. To further reduce the incidence rate, I think it would be an even better function if there were a system plus a human check function.

Home Appliances for Child Care and Household Use

Grand Prize

Healsio Hot Cook(Sharp Corporation)

This automatic cooking pot responds to the need for easy preparation of delicious homemade food at home while saving on household chores. It automatically controls "stirring" and "heat control," which until now could only be done by standing over the pot. It also has a recipe download function and a recommendation function.

• It is interesting to note that in response to requests from households with children that they want to make baby food easier to prepare, the company has responded by developing a "portioned baby food" menu with advice supervised by the Mother and Child Nutrition Association, and that the company has responded to changes in how people interact with food as a result of the Corona disaster.
• Housework as well as childcare should be done regardless of gender. Even those who are unfamiliar with housework can cook efficiently and have more time to devote to childcare and hobbies, which may give them more peace of mind.

Excellence Award

Lodina" (with Life Assist 2), a new house-building concept(LIXIL Housing Research Institute, Aiful Home Company / LIXIL Corporation)

This smart home comes standard with LIXIL's IoT Home Link "Life Assist 2". It also allows basic operation of lighting fixtures, air conditioners, and home appliances, as well as surveillance cameras, front door unlocking and locking, and opening and closing of shutters and curtains via smartphones and smart speakers. Childcare Life Assist, a childcare IoT package designed to watch over children and prevent crime, is also offered.

• In the market of housing, which is essential for daily life, covering security, convenience, and eco-friendliness would add color to daily life. As the number of dual-income households increases, the need for an easy way to watch over the safety of children is likely to increase.

Munchkin Electric Baby Swing(DADWAY, Inc.)

This electric baby swing is simple to operate and swings comfortably from side to side. It is lightweight, easy to transport, and can be stored in a crevice when not in use.

• The lightweight and compact design makes it easy to install at home. The design is also simple and stylish, making it easy to accept in any home.

special award

Akachan Honpo Prize

Digital photo album "Omoidebako"(Buffalo, Inc.)

Digital photo album that stores photos and videos taken with a digital camera or smartphone and allows anyone to easily review them on a TV

Mom & Dad Community Award

CuboAi Sleep Safety Bundle(Un-nun Technology Co., Ltd.)

BabyTech® Awards 2023 First Round and BTA2023 Qualified Winners List

All 48 products that passed the preliminary screening and received the "BabyTech® Awards Japan 2023 Qualified" award are listed below.

Alphabetical product names (excluding subtitles)

BabyTech® Awards Japan 2023 Qualified Award mark

This mark indicates that the product or service has been awarded "BTA2023 Qualified" in recognition of quality in BTA2023 (passed the first screening).
This year, the Qualified Award mark has been updated to include the Japanese text "BabyTech® Award 2023 Awarded" so that consumers can better recognize the award as a guideline for selecting products.

BabyTech® Awards 2023 Application Guidelines

Introduction.

." BabyTech" makes child-rearing life safer, more secure, and richer."

Based on this belief, we have been promoting BabyTech products and services in the hope that they will be widely used by consumers. In promoting BabyTech, we faced two challenges.

(1) Limited means for consumers themselves to evaluate what BabyTech products are safe to use for their children.

(2) 1) Expanding awareness of TP4T among consumers and the need for propagative support and collaboration for social implementation of TP4T.

To address these issues, we first launched the "BabyTech® Award Japan," a contest that serves as an indicator of choice so that parents and childcare providers can use high-quality BabyTech products with confidence.
We have awarded excellent products and services through rigorous screening by experts and presented them to all those involved in pregnancy, childbirth, and childcare, so that they can feel secure in their choice of BabyTech products.

In 2023, the fifthBabyTech® Awards 2023."The event will be held at the following location. We look forward to seeing you at this event, whether you are a provider of BabyTech products or services, have a sense of the challenges in today's childcare environment and want to update your work, or are just curious to learn more about our initiatives.

BabyTech® Awards 2023 Executive Committee and Judging Committee

This contest is designed to recognize the baby tech market and showcase outstanding products.

We are committed to providing a wide range of services and products to all people involved in childcare, including organizations and companies that develop and provide ICT services and products for childcare, as well as to the parents, childcare providers, and childcare users of such services and products.Recognizing BabyTechWe are holding this contest in the hope that you will be able to participate in it.

BabyTech is spreading, and systems provide support for human childcare, childcare, and oversight of children.

• Further assurance of safety and security
• Reduces mental and physical burden on parent caregivers
• Solving problems one by one and preventing them from becoming major difficulties
• Creating a more hands-on environment where you want to face your children and family.

and realize theWe want our children to grow up in a better environment.We think that this is a good idea.

Eligible products and services are,Newborn - Infant - Toddler(preschoolers), as well as children and their parents,Preconception to pregnancy and postpartum women, their partners and familiesYou are welcome to participate if your product is a user of

Examples of Award-winning Products

Sick Child Care Support System

Non-contact thermometers and recording apps

Ultracompact delivery monitoring device

Areas covered by BabyTech

If xTech, which includes various genres such as FemTech (women), SleepTech (sleep), EdTech (education), and FinTech (finance), is a horizontal "line," BabyTech is a comprehensive "plane" technology genre surrounding infants from pregnancy to school age.

BabyTech base

BabyTech refers to technological products and services that support and accompany the pregnant woman during pregnancy, postpartum, and child-rearing life, as well as all the accompanying housework, work, and lifestyle.

The use of advanced technologies represented by AI, IoT, etc. is positioned as advanced BabyTech.

We believe that this is a very significant first step to help consumers envision and adopt child-rearing with technology by positioning appliances and Internet services that help with housework and lifestyle while raising children as the gateway to BabyTech.

Judging Guidelines - Judging Eligibility, Judging Process, and Judging Scoring Criteria

Products and services to be reviewed

The following are subject to reviewAt least one of both Condition 1 and Condition 2 is met.The following is a summary of the results of the survey.

Condition 1 User, subject :.  (1), (2), (3), (4)for any of the following

(i) Prospective pregnancies, mothers and fetuses during pregnancy and childbirth, and mothers in the postpartum period,
(2) Newborn (0-28 days old), Infant (under 1 year old), Toddler (preschooler)
(3) Guardians and relatives of infants, partners and relatives of mothers
(4) Caregivers of facility organizations, facility operators, and cared-for infants and toddlers and their parents

Condition 2 Form of goods and services: a. b. c. d. Any of the following

a. Electronic devices, appliances, and consumer electronics that operate on their own
b. Devices, equipment, appliances, and consumer electronics that work with smartphones, PCs, the Internet, etc.
c. Various applications for smartphones and PCs
d. Services and initiatives using ICT technologies such as websites, online meetings, etc.

For example...
The baby care record application is a smartphone application under condition 2, c., with condition 1, c., as the user.

Judging Section

The judging will be divided into 12 categories, with sub-categories focusing on current events. Please refer to the following for the relevant categories.

If you are not sure which category you would like to apply for, please leave it to us at the time of application, and the judging committee will assign it to the appropriate category.

Award Composition

Excellent products will be selected through an initial screening of documents for each category

• BabyTech® Awards 2023 Qualified

Qualified mark (reference)

The Grand Prize and Excellence Award will be selected from Qualified products that pass the first screening in each category through a second screening. After the sample products and applications are tested and each product is presented online, the judges will score the products out of 5 points for each of the judging criteria items (see below), and the ranking will be calculated based on the total score.

• Grand Prize(1 point for first place in category 1)
• Excellence Award(Two (2) 2nd and 3rd prizes in each category. The number of Excellence Award winners may increase or decrease depending on the number of entries)

Grand Prize Trophy (for reference)

In addition to the above jury's prizes, special prizes will be awarded by the sponsors.

Schedule for Judging and Presentation

*Detailed dates are listed in the "Event Summary" section.

Application Rules

For tangible goods, such as device equipment

Regardless of when it was released,December 31, 2023The product is available or scheduled to be available to individuals or corporations as of the date of the application.In,August 30, 2023The name and products can be publicized in the announcement of Qualified products that have passed the first round of judging to the

For application services

Regardless of the time of release,December 31, 2023Applications or services that have been or will be released for use by customers (e.g., published on the Web, published in an application store, etc.) at the time of release.In,August 30, 2023The name and services can be publicized in the announcement of Qualified services that have passed the first round of screening to

About the Applicant

Applicants must be the business entity (developer/manufacturer, owner, or operator) or a company or organization that has been commissioned by the business entity. In the case of a commissioned company or organization, the consent of the business entity is required.

About Grading

• The initial screening will be based on the documents submitted by the applicants
• In the second round of judging, the judges will give each criterion a score out of 5 points (25 points total), and the total number of points will determine the ranking.
• There is no order of priority for each criterion.
• The screening process will be based on the declarations made by the applicants, and during the screening process, questions and detailed information may be confirmed with the applicants.

Evaluation items and their criteria

• Problem statement, solution
  • Is the argument for the issue (focus point) clear and is the granularity of extraction appropriate?
  • Do you have a strong awareness of issues, concerns, and thoughts about the childcare environment?
  • Does the solution assume that the issues can be adequately covered?
• Novelty, originality, and practicality
  • Compared to similar products, are there any unique initiatives, and do these initiatives create an advantage?
    • Advantage refers to an advantage in terms of features, ease of use, price, etc.
  • Are the one-of-a-kind appeal points leading to the right advantages?
• Functionality, ease of use
  • Is the system designed to be easy to use for the target users, and does it ensure the certainty of operation?
  • For devices, is it easy to install, can it be used in fewer steps (e.g., fewer button presses)?
  • If it is a community service, is it structured to make it easy for anyone to participate?
  • For a second application, is the functionality and ease of use refined compared to the previous application?
• Safety and health considerations(Newly established in 2023)
  • In the case of physical products such as devices and toys, are the main body and accessories considered to be safe from accidents and other damages that could be expected in childcare settings?
  • When handling personal information of parents, children, and family members, and data related to their life and growth, is the purpose of use clearly indicated, and is the data collected and utilized in accordance with the purpose?
  • Is the storage and processing of data assumed to be secure (this notation is based on the assumption that prototype applications are possible)?
• Prospects, continuity
  • Is it intended for long-term use, not just short-term perspective?
  • Is there potential for future development, such as envisioning approaches to new areas of coexistence?
  • Are there any new insights or assumptions in the re-application compared to the previous application? If pivoting, is it appropriate?

There is no order of priority in the judging criteria. Each item will be scored by the judges and the total score will be used for judging

BabyTech® Awards 2023 Jury

member of a screening committee

• Masataka Kikuchi, President, Kikuchi Gakuen Educational Corporation (Well Sensei)
• Tatsuya Kurosaka, Representative Director of Kuwadate Corporation, Project Associate Professor, Graduate School of Media and Governance, Keio University
• Makoto Ukai, Deputy General Manager, Event Strategy Office, The Asahi Shimbun

Community Judges

• BabyTech User Community(Operated by Papa Smile Co.)Mom and Dad Member Votes for

chairman of the judging committee

• Tetsuya Nagata, Representative Director, Papa Smile Inc.

Merit of the Award / Voices of Award Winners

1. various divisionsGrand Prize and special awardprize-winner
   1. Participation in the award ceremony at the Childcare Expo 2023, holding presentations by award winners, and attracting media coverage of the award ceremony
   2. Presentation of Trophies
2. allRecipients of the
   1. Presentation of Certificate of Recognition
   2. Exhibition and demonstration of award-winning products and services at the Childcare Expo 2023 (4,000 people visited the exhibition booth over two days in 2009)
   3. Listing in the catalog of BabyTech Award-winning products and year-round distribution of the catalog
   4. Press release announcement of award-winning products and introduction in the media (newspapers, magazines, TV, radio, and Web)
   5. Introduction of products at trade shows and conference presentations *Exhibit fees may be charged separately for exhibiting at trade shows.
   6. Use of Grand Prize, Excellence Award, and Sponsor's Award Marks *Some services are available for a fee depending on the intended use.
   7. Long interview coverage of award-winning products on BabyTech.jp
   8. Special collaboration pricing for PR placement in media partner media

Examples of Award-Related Initiatives

Grand Prize and Special Prize Award Ceremony and Presentation (at the Childcare Expo)

Exhibit of Grand Prize, Excellence Award, and Special Award winning products (at the Childcare Expo)

Distribution of award-winning product catalog booklets and introduction of products at conferences and exhibitions

Example of the use of the award-winning mark and BabyTech.jp long interview

Examples of award-winning products and press coverage of award-winning product displays

Voices of Award Winners

2021 Grand Prize in the Commemoration and Documentation category for the personalized picture book "BÜKI".
Mr. Fukumi Kozlov, CEO, STUDIO BUKI Co.

The grand prize in the Commemorative and Record category of the BabyTech® Award Japan 2021 helped to establish the brand and expand its visibility.
For a start-up company like ours, being able to participate in a public event like the Childcare Expo is a valuable opportunity. With the support of Papa Smile, the organizer of the event, we have been able to create many business opportunities, including requests for interviews, cooperation with local governments, and collaboration with other companies.
I am so glad I participated. Thank you very much.

2020 Special Award for Childcare Lifestyle Support "Childcare Quiz Papa Power Test
Ms. Yukie Takahashi, Representative Director, Mama's Sachi Co.

The "Childcare Quiz Papa Power Test" was just an idea born from the thoughts of one mother. When she learned about the award, she started her own business to apply. Passing the first screening convinced me that it was not a one-size-fits-all idea, and turned it into a driving force to launch the product. Receiving the Special Award was like receiving big wings. The award has helped us gain recognition from many fathers, and it has also led to interaction and collaboration with everyone involved in BabyTech. We look forward to continuing to meet new people who believe in a bright future for children and are passionate about the baby tech field.

Application schedule, judging fee, and post-award offerings

Application Deadlines and Schedule

1. application acceptance
   　　Year 2023Friday, August 25 Up to 24 hours
2. Announcement of Qualified first screening
   　　Year 2023 Wednesday, August 30 Around 3:00 p.m. The first screening will proceed sequentially after receiving applications and will be announced on the same day.
3. Second round (online presentation)
   　　Year 2023 Friday, September 1 from (e.g. time, place, numerical quantity) Friday, September 15(10 minutes for each product) during the period of
4. Email distribution of award winners' informal notification
   　　Year 2023 Thursday, October 26Around 3:00 p.m.
5. Press Release announcing award-winning products
   　　Year 2023 Tuesday, October 31Around 11:00 a.m.
6. Award-winning products on display, Grand Prize and Special Prize Award Ceremony, presentations by Grand Prize and Special Prize winners
   　　Year 2023 Tuesday, November 21 and Wednesday, November 22 Childcare Expo 2023 Held at Tokyo Metropolitan Industrial Trade Center Hamamatsucho Pavilion

Judging fee and offerings to winners

Per item 55,000 yen(Tax included)

 Payment of the judging fee will be sent by e-mail from the secretariat after receipt of the entry form and entry form.
Please contact us for more information. Bank transfers, credit cards by Square and PayPal are accepted.

To the award winnersfree of chargeoffer

• Issuance and use of the "BabyTech®︎ Awards 2023 Qualified" digital mark that passed the first screening.
• Grand Prize, Excellence Award, and Special Award "BabyTech®︎ Awards 2023 Award" digital mark issued and used (no expiration date)
• Participation in award ceremony, trophies and presentation of Grand Prize and Special Prize winners(You are responsible for travel expenses to and from the site.)
• Presentation of certificates for Grand Prize, Excellence Award, and Special Award winners, and product display(You are responsible for travel expenses to and from the site and for shipping of goods.)
• Inclusion in the catalog of BabyTech Award-winning products
• Posting of Grand Prize, Excellence Award, and Special Award winning products on the Awards Web page and sending out press releases from the Executive Committee
• Long interview article on award-winning products on BabyTech.jp

To the award winnersonerousoffer

• Winner of the Grand Prize and Excellence Award "BabyTech®︎ Awards 2023" for printing, packaging, TV broadcasting, mark issuance and use for commercials
  (This is to lift the restriction on the scope of use that existed for the digital mark, and to provide fine data for printing *For the cost, please refer to the supplement below)
• Introduce products at trade shows and conference presentations (some of which may be paid for)
• We are pleased to offer you the opportunity to submit your ad to our media partners' media at a special price. If we receive a large number of applicants, we will offer a media placement package that was implemented last year.

How to apply

The application period has ended. Thank you for your many applications.

Contact Us

• From the Web: Please use our inquiry form
  Ask a question using the inquiry form
• From your phone: 03-6555-2350
  Weekdays 10:00 - 18:00 Our operator will ask you how to contact us and will get back to you in due course.
• Frequently Asked Questions and Answers
  Please see "Frequently Asked Questions, Answers, and Scoring Considerations" in the next section.

Frequently Asked Questions and Answers, and Notes on Scoring

Frequently Asked Questions and Answers

Here is a summary of the most frequently asked questions

Does your relationship with the organizer or jury members, or the giving or receiving of money, affect the outcome of the Grand Prize or Excellence Award judging?

No, it is not.
Such a thing does not occur as a mechanism for screening in the first place.

We, the BTA Executive Committee and the Review Committee, will be judging whether the BabyTech market is beneficial to the future development of the market and to everyone who will be close to the children who use it.

We are also holding this contest to introduce reliable products and services to those who feel that technology is difficult or somewhat scary, but who can rest assured that they are in good hands with experts.
The five criteria for scoring are each given a score out of 5 points, and the total score is used to calculate the ranking. The winner with the highest number of points will receive the Grand Prize, and the second and third place winners will receive the Excellence Award. The jury members also make sure to include evaluation comments when scoring, which is taken very seriously.

In order to ensure that the judging is correct and proper, we receive a judging fee from all applicants. Products that meet certain standards in the document review process will receive a BabyTech® Awards 2023 Qualified mark for passing the initial screening. This is one of the deliverables from the judging committee that receives the judging fee from you.

It's hard to write all at once on the application form!

We apologize for any inconvenience caused.
Application formats in Excel and PDF are available.We would appreciate it if you could fill out this form and email it to us or use it as a draft to be included in the format.
Click here to download the application form.
*Your email address is provided in the format.

I just released my app and don't have much of a track record, will this affect the review process?

No, there is not.
We will use this as a reference to the scale of the current development of the product, but we have not established any criteria for judging this award. The judges will make their own judgments, but we believe that even products and applications that are just getting started will receive a grade if they are good. There have also been cases in which the number of installations and users has increased significantly as a result of this award.

I do not want the information in the application form section, such as results and other numerical information, to be available to the public?

Information in the Achievements column is treated as confidential outside of the review committee.It is. We may use download and sales figures for general product description purposes only if you provide performance information in the Appeal to Users section.

The period between application and review is in prototype status, but can I apply if I plan to launch or release the product by the end of the year?

Yes, you can apply.
If you are able to borrow sample products or test accounts during the review process, we will be able to conduct a more accurate review. We appreciate your cooperation.

Can I apply for the same product every year?

Yes, you can apply.
Please also include in the product description any changes since your previous application, such as features that have been updated or added from the previous year to this year.

There was a change in the product specifications during the review process. What should I do?

In that case, we have accepted your application.Please contact the BTA2023 Secretariat email address.

I am a company in charge of PR for BabyTech products. Can I apply on behalf of a manufacturer?

Yes, you can apply.
Please enter the name of the manufacturer in the "Company Name" field and the name and contact information of the person in charge of PR in the "Contact Person's Name, Contact Email Address and Phone Number" field.

Notes on Scoring (from the BTA 2023 Scoring and Evaluation Criteria Committee meeting held in April 2023)

Does the order of application affect the evaluation?

Since the documents for the first screening are checked as needed, the scores are basically unaffected. The order of applications for the second round of screening is basically unaffected since the documents are disclosed to the evaluators (judges) after they are compiled.

Is there a limit to the total number of entries per category?

Currently, it is not assumed. Although it is not assumed, there is no denying the possibility that the order of applications will be affected if there are too many applications. (Because the applications will be approved sequentially).

Is the numerical evaluation absolute or relative?

The list and the order of evaluation are in alphabetical order by product name, so it is safe to assume that it is in fact a relative evaluation. It is our understanding that the evaluation is based on a relative evaluation, with each department being differentiated and assigned a numerical value.

Currently, the rating order of the scoring sessions is in alphabetical order by category, but doesn't this give preconceived notions?

In light of the current number of applications, we believe that the bias effect will be minimal even if the evaluation order is in alphabetical order. Depending on the number of applications in the future, we will consider the handling of internal materials for judging, such as the order of evaluation and the order of publication in the list of submitted products.

If there are only a small number of entries in a category, does the first place in the evaluation score get the grand prize even if it is of low quality?

There is a standard score to be reached for the award, and categories that did not score above the standard may be designated as "no products eligible for the award". This has been consistently the case since the first event in 2019.

About the Organizer

BabyTech® Awards 2023 Executive Committee

In order to encourage more people to support the BabyTech® Awards, we are shifting to an executive committee format from this year. Based on the experience of the four previous editions, PapaSmile Inc. will take the lead in the practical aspects of the awards, such as the judging and management.

About Papa Smile Inc.

Our vision is to "support the rich growth of children by activating the market and empowering families as a pioneer in BabyTech," and we are a company that works with people who have dreams for their children's growth.

*BabyTech/BabyTech is a registered trademark of Papa Smile Co.

List of award-winning products for BabyTech® Award 2022 and BabyTech® Award Japan 2019, 2020 and 2021

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2021.04.28