- December 12, 2025: Announcement of "BabyTech(R) Awards 2025-26" Certified Products (Products Passing the First Screening)
- November 26, 2025: The application deadline has been extended to Tuesday, December 9, 24:00.
- November 10, 2025: Mr. Yoshihiro Sutachi, Lecturer in the Department of Child Studies at Yamamura Gakuen Junior College, has been added to the panel of judges.
- October 22, 2025: The recruitment page has been published.
Announcement of Review Process and Application Overview
BabyTech® Awards 2025-26 Certified Products (Passed Initial Screening)
The BabyTech(R) Awards Judging Committee has completed its initial review. From a total of 50 entries, 42 products were recognized as high-quality baby tech products and designated as "BabyTech(R) Awards 2025-26 Certified Products." Certified products will be provided with the certification mark below, which can be used as a symbol of trust for high-quality baby tech products and services.
BabyTech® Awards 2025-26 Certified Products (First-Round Screening Passed) List
※Company/Organization Names (Alphabetical Order) Click product/service names to visit their web pages
About the Secondary Screening
The "BabyTech® Awards Certified Products" that pass the preliminary screening in each category will be subject to a secondary screening to select the Grand Prize and Excellence Award.
After the sample product/application trial and online presentation, the judges will score each of the judging criteria items (see below) on a 5-point scale, and the total score will be used to calculate the ranking.
- Grand Prize: First Place in Category (1 point)
- Excellence AwardSecond and third place in the division.
(The number of Excellence Awards may vary depending on the number of entries.)
(Vertical format: Example for 2024)
BabyTech® Awards New Initiatives
Introduction.
“We envision a society where ”BabyTech' is used to make childcare safer, more secure, and more fulfilling, and to support children's growth."
We promote the adoption of BabyTech products based on this philosophy, aiming to create a society where more people can use them with peace of mind. In advancing this initiative, we faced two challenges.
(1) Limited means for consumers themselves to evaluate what BabyTech products are safe to use for their children.
(2) 1) Expanding awareness of TP4T among consumers and the need for propagative support and collaboration for social implementation of TP4T.
To address these challenges, we held a contest that recognized outstanding products and services through rigorous evaluation by experts. By showcasing award-certified and winning products to everyone involved in pregnancy, childbirth, and childcare, we have fostered an environment where technology products can be chosen with confidence.
In 2025, we will hold the 7th "BabyTech® Awards 2025-26." Previously, announcing the Grand Prize, Excellence Awards, and Special Awards near year-end limited the PR window following the awards. This time, we have revised this approach by holding the awards annually. This allows us to establish a system where the value of the winning products can be widely communicated throughout the following year as well.
We welcome participation from all providers of baby tech products and services, those who recognize challenges in today's childcare environment and wish to update their approaches, and anyone interested in these initiatives.
BabyTech® Awards Executive Committee and Judging Committee
This contest aims to raise awareness of the baby tech market and showcase outstanding products and services.
We are dedicated to supporting all stakeholders involved in childcare, including organizations and companies that develop and provide ICT services and products for childcare, as well as parents, caregivers, childcare providers, and all others involved in childcare.To raise widespread awareness of the concept of "BabyTech" among everyoneWe are holding this award ceremony in the hope that you will accept it.
Through the spread of baby tech, we aim to build a society where technology supports human childcare, daycare, and supervision.
Realizing a society where children can grow up in a better environmentWe are aiming for.
Regarding the Review
Review Subjects and Review Divisions
Digital products, apps, online services, and home appliances designed for diverse users—from those trying to conceive and pregnant women through the postpartum period, to newborns and preschool-aged children, as well as relatives involved in childcare, childcare and education professionals, and healthcare providers—are subject to review.
We will judge entries across all 13 categories. For details,Details Page for Review Subjects and Review Categoriesfor more information.
If you are not sure which category you would like to apply for, please leave it to us at the time of application, and the judging committee will assign it to the appropriate category.
Progression of Judging and Composition of Awards
BabyTech Awards 2025-26 Certification
Each department conducts document screening, and products and services that meet certain standards are designated as "BabyTech Awards 2025-26 Certified Products (BTA Selection)will be selected as the
The initial screening will proceed as needed in the order in which applications are received, and results will be notified in order.
BabyTech Awards 2025-26 Grand Prize & Excellence Award Winners by Category
A second round of judging will be conducted for products certified as "BabyTech Awards" that have passed the initial screening.Grand Prize and Excellence Award in Each Categorywill be elected.
Details regarding the second screening and beyondReview Process and Award Structure Details Pagefor more information.
Application Rules
Past release dates are not a factor. Products and services must be launched by March 31, 2026.You may apply for positions that are currently available or scheduled to open.
While this award is often perceived as recognizing new entries, we also welcome submissions for services that have been continuously improved over the long term and for best-selling products. There have been cases where sustained efforts were recognized and led to an award.
There are separate regulations for tangible goods such as devices and equipment, and intangible goods such as applications and services. For details,Please review the application guidelines in detail.
scoring
BabyTech® Awards 2025-26 Judging Committee
The BabyTech® Awards are judged by a panel of judges comprised of experts and professionals from a wide range of fields, including childcare, childcare, medicine, education, technology, communications, design, and media.
We conduct a series of fair and practical examinations that utilize both childcare practice and professional expertise.
member of a screening committee
Tatsuya Kurosaka
Representative Director, Kuwadate Co.
Visiting Scholar, Georgetown University
member of a screening committee
Aoki Hydraulic
General Incorporated Association
Representative Director, Japan Ohirune Art Association
member of a screening committee
Makoto Ukai
Media Business Division, The Asahi Shimbun
Deputy General Manager, Events Division
member of a screening committee
Masataka Kikuchi
(Maa-Sensei)
Kikuchi Gakuen Educational Corporation Chairman of the Board
member of a screening committee
Yoshihiro Nestachi
Yamamura College
Lecturer, Department of Children's Studies
Head of Review Committee Operations
Tetsuya Nagata
Representative Director, Papa Smile Inc.
BTA Executive Committee Chair
*Additional jury members are currently being selected. As soon as a decision is made, we will announce it on our official website and in our newsletter.
Application and Screening Schedule
Application period
Apply via the application form
First-round screening (ongoing)
Applications will be reviewed in the order they are received.
Review results will be notified individually by email.
Official Announcement of the Certified List
Official Announcement of List of Primary Screening Passers (Certified Products)
Published on the website and in press releases
※Individual review results have already been notified, but the official announcement of the full certification list will be made on this date.
Secondary Screening (Online Presentation)
Schedule adjustments with primary passers individually
Approximately 15 minutes per product (10-minute presentation + 5-minute Q&A)
Award recipients announced
Grand Prize, Excellence Award, and Special Award Winners Notified by Email
Announcement of Award Winning Products
Press release and official website
Grand Prize, Excellence Award, and Special Award Winners Announced
Award Ceremony, Exhibition, and Conference
To be held in Tokyo Details will be announced on our website, via email, and on social media as soon as they are finalized.
Grand Prize and Special Prize Award Ceremony
Award Winners' Presentations
Award-winning products on display
Conference
Regarding the Examination Fee
The review fee is per item. ¥60,000(excluding tax). Early bird discounts of up to ¥15,000 are available.
Payment instructions for the application fee will be sent via email from the office after your application registration is accepted. Bank transfer and credit card payments are available.
Super Early Bird Discount
When combined with the email registration coupon 40,000 yen
Early Bird Discount
When combined with the email registration coupon ¥45,000
Standard Application Discount
When combined with the email registration coupon 50,000 yen
Last-minute application
When combined with the email registration coupon 55,000 yen
Fee Comparison Chart
How to apply
Until last year, applicants were required to fill out numerous detailed items during the application process, but starting this year,Two-stage application processWe have revised the process. First, please complete the simple "Application Registration (Stage 1)", followed by the detailed "Submission of Review Documents (Stage 2)".
Application Registration (Phase 1)
Please register your basic information using the dedicated application form.
- Enter only basic information such as company/organization name and contact person details.
- Enter the number of products or services you plan to apply for
- If you are applying for multiple products or services, please complete the application registration only once.
Early-bird discounts for application fees are determined based on the date and time this application registration is completed.
Receipt of confirmation email from the secretariat
After completing your application registration, the BTA Secretariat will send you an "Application Registration Confirmation Email." (This will be sent separately by the Secretariat after the form's automatic reply.)
- The email contains the URL for the form to submit review documents and the URL to download the Excel file.
- It will usually arrive within 2 business days (if you don't receive it, please also check your spam folder).
Submission of Review Documents (Phase 2)
Please submit detailed information for each product and service using the method specified in the confirmation email.
You can choose your submission method.
Method A: Input via web form(Recommended)
Method B: Download the Excel file → Fill it out → Reply by email
- Please choose whichever method is easier for you.
- When applying for multiple products, please submit a separate application form for each product.
Contact Us
- From the Web: Please use our inquiry form
Ask a question using the inquiry form - From your phone: 03-6555-2350
Weekdays 10:00 - 18:00 Our operator will ask you how to contact us and will get back to you in due course. - Frequently Asked Questions and Answers
Frequently Asked Questions and Answers, Grading GuidelinesPlease check the
About the Organizer
BabyTech® Awards Executive Committee
To gain broader support for the BabyTech® Awards, starting in 2023, the event transitioned to being hosted by an independent organizing committee. Additionally, beginning this year, with the cooperation of the General Incorporated Association Karatocross, the organizing committee will manage administrative functions and event operations. Furthermore, based on past operational experience, the practical aspects will be primarily handled by Papa Smile Co., Ltd., the holder of the BabyTech trademark.
